调查显示网络表情成职场人沟通“刚需”“微笑”最被讨厌

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你的手机中保存了多少网络表情?如今,网络表情已经从Emoji符号扩展到了图片、全民自制表情包,也成为职场社交沟通中的一种表达方式。前程无忧近日向数千职场人发起的Emoji社交沟通使用调查显示,网络表情已经成为沟通“刚需”,近半数的受访职场人最常用“捂脸”,其次是“ok”和“强”,不喜欢的表情里,近六成受访职场人默契地把“微笑”选到了第一位。

沟通“刚需”,“捂脸”最被常用,“微笑”最被讨厌

调查显示,非文字的职场社交沟通补充已成为“刚需”。近九成受访职场人在社交沟通表达中习惯使用Emoji等表情,超过六成高频(经常/一直)使用,从不使用Emoji等表情进行职场社交沟通的受访者不足5%。女性对于Emoji等表情表达方式的接受和使用程度均高于男性。

出于社交沟通的目的,职场人对于Emoji等表情的使用态度亦受到社交环境的影响。调查显示,任职于外资/合资企业的受访职场人使用Emoji等表情的频率最高,高频(经常/一直)使用人群占比达67.6%。相比之下,任职于国有企业的受访职场人对于Emoji等表情的态度更为“保守”,高频(经常/一直)使用人群占比低于外资/合资10个百分点以上,低频(偶尔)使用者接近四成。从行业来看,政府/公共事业的受访职场人中几乎不使用Emoji等表情的人群占比亦是所有行业中的第一位。

从表情符号的诞生,经过40年的发展变迁,职场社交沟通表情的表现形式逐渐多样化。调查显示,有近八成的受访职场人最常使用系统自带的Emoji表情,颜文字(计算机字符形成的描绘人物表情动作的图案)和动物表情包(以动物的照片、视频配上文字等制成)位列第二、第三,分别占比31.2%、26.1%。

在社交沟通常见的Emoji表情中,近半数的受访职场人最常用“捂脸”,其次是“ok”和“强”,分别占比32.8%和30.6%。而在不喜欢的表情里,近六成的受访职场人默契地把“微笑”选到了第一位,且断层领先于其他表情。

有意思的是,“微笑”原本仅单纯代表一种微笑的情绪,受访的70后、75后职场人中鲜有人讨厌此Emoji,但随着时代的社交沟通环境变化,“微笑”被赋予了新的定义——强势嘲讽,有用来怼人、还有很生气等,大多数年轻人把它和“呵呵”化等号。“尴尬”和“擦汗”被受访职场人选为最不喜欢的表情二、三名。

调查显示网络表情成职场人沟通“刚需”“微笑”最被讨厌

Emoji等表情背后是职场情绪的传递和感知

从被创造出来,到含义被演化、迭代,当被问及Emoji等表情在职场社交沟通中扮演的角色时,超过六成的受访职场人认为“使文字变得生动、有形象感”是Emoji等表情最主要的职场社交沟通作用,四成受访职场人则认为Emoji等表情可以帮助缓解沟通中的尴尬。“代替打字更方便”“拉近彼此距离”“语言无法直说的,表情表达出来更贴切”等也是受访职场人选择用Emoji等表情替代或辅助文字表达的原因。

随着越来越多的企业加深数字化沟通在管理中的作用,对于员工在数字对话中所彰显的情绪表达的捕捉,已成为当今雇主能否留下人才的一大关键。前程无忧最近的企业端调查显示,2022年对员工健康,特别是心理状态的关注也达到了历史最高。54%的上海企业、37%的北京企业,42%的物流配送、37%的生产制造和35%的媒体广告行业的企业都将关心员工作为HR工作重点。

作为一种便捷的非语言信息传达方式,Emoji等表情在职场中的运用使得企业管理者和员工的数字化在线沟通更加简单有效。Emoji等表情还可以帮助企业管理者在非线下交流环境中更直观地捕捉员工情绪,以挖掘工作动力以及员工更乐意的工作方式,这对数字化时代和疫情持续影响下的远程办公体验显然有着积极的作用。

但同时,部分的受访职场人也认为Emoji等表情可能存在“对同一表情/表情包含义理解不同造成对方误解”“被认为沟通敷衍、不正式”等问题,近三成受访职场人认为在与不熟悉的职场对象沟通过程中,挑选合适的Emoji等表情可能是在变向增加精力的消耗。

To communicate "rigid needs", "covering your face" is the most commonly used, and "smile" is the most hated.

The survey shows that the supplement of non-verbal social communication in the workplace has become a "rigid demand". Nearly 90% of the workplace respondents are accustomed to using expressions such as Emoji in their social communication, and more than 60% use them frequently (often / all the time). Less than 5% of the respondents never use expressions such as Emoji for workplace social communication. The acceptance and use of Emoji and other expressions in women are higher than those in men.

For the purpose of social communication, the attitude of workers towards expressions such as Emoji is also influenced by the social environment. According to the survey, workers working in foreign-funded / joint ventures use emoticons such as Emoji most frequently, with high-frequency (frequent / constant) users accounting for 67.6%. In contrast, workers interviewed in state-owned enterprises had a more "conservative" attitude towards emoticons such as Emoji, with high-frequency (frequent / constant) users accounting for more than 10% lower than foreign-funded / joint ventures, and low-frequency (occasional) users close to 40%. From an industry point of view, the proportion of government / public utility workers who hardly use emoticons such as Emoji is also the first of all industries.

From the birth of emoticons, after 40 years of development and changes, the forms of expressions in workplace social communication are gradually diversified. The survey showed that nearly 80% of the workers surveyed used Emoji expressions most frequently, with emoji (patterns formed by computer characters depicting people's facial expressions and movements) and animal emojis (made of animal photos, videos with text, etc.) ranked second and third, accounting for 31.2% and 26.1%, respectively.

Among the common Emoji expressions in social communication, nearly half of the respondents used "cover their face" most, followed by "ok" and "strong", accounting for 32.8% and 30.6%, respectively. Among the dislike expressions, nearly 60% of the respondents tacitly chose "smile" as the first place, and the fault was ahead of other expressions.

Interestingly, "smile" originally only represents the emotion of a smile, and few of the post-70s and post-75s workers surveyed hated the Emoji, but with the change of the social communication environment of the times, "smile" has been given a new definition-strong mockery, being used to criticize people, and being very angry, etc., and most young people equate it with "hehe". "embarrassing" and "wiping off sweat" were among the second or third least favorite expressions in the workplace.


Behind the expressions such as Emoji is the transmission and perception of workplace emotions.

From being created to the meaning being evolved and iterated, when asked about the role of expressions such as Emoji in workplace social communication, more than 60% of the respondents believed that "making words vivid and visual" was the most important social communication function of expressions such as Emoji, while 40% of respondents believed that expressions such as Emoji could help ease the embarrassment of communication. "it is more convenient to replace typing", "closer to each other", "the language can not be spoken directly, the expression is more appropriate" are also the reasons why respondents choose to use expressions such as Emoji to replace or assist words.

As more and more enterprises deepen the role of digital communication in management, the capture of employees' emotional expression in digital dialogue has become a key to whether employers can retain talent. 51 job's recent enterprise-side survey shows that attention to employees' health, especially their mental state, also reached an all-time high in 2022. 54% of Shanghai enterprises, 37% of Beijing enterprises, 42% of logistics and distribution, 37% of manufacturing and 35% of media advertising enterprises all focus on caring for employees as the focus of HR.

As a convenient way to convey non-verbal information, the use of expressions such as Emoji in the workplace makes the digital online communication between managers and employees more simple and effective. Emoticons such as Emoji can also help managers capture employees' emotions more intuitively in offline communication environments, so as to tap work motivation and the way employees are more willing to work, which obviously has a positive effect on the telecommuting experience under the continuing influence of the digital age and the epidemic.

But at the same time, some workplace respondents also believe that expressions such as Emoji may have problems such as "misunderstanding each other due to different understanding of the same expression / expression" and "considered perfunctory and informal communication". Nearly 30% of the respondents believe that choosing appropriate expressions such as Emoji may increase energy consumption in the process of communicating with unfamiliar workplace objects.

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