Meta向元宇宙“跨出了”重要一步

科技 5个月前 虎嗅网
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扎克伯格,终于对自己最重量级的产品facebook“动手了”,他开始探索起NFT和Web3。2022年6月30日,Meta发言人在推特上表示,已开始在Facebook上为部分美国创作者测试NFT,这些NFT运行在以太坊和Polygon上。很快,它还会增加对Solana和Flow NFT的支持。而在此之前(2022年5月),Meta旗下Instagram已经开始向部分用户开放使用NFT。

Meta向元宇宙“跨出了”重要一步

NFT,又称非同质化代币,运行在区块链上(比如以太坊、Polygon、Solana等),每个NFT都具有独特性、不可篡改性。NFT实质上是一段数据,它可以实现数据归个人所有,而非目前的情形,所有的数据基本都掌控在互联网平台手中。

NFT的形态多种多样,未来你在facebook上发的一个帖子、在Instagram上发的一张图片,你上传的一段音乐都可能是NFT。而和过去不一样的是,你在网上发的每个NFT,都天生自带价格,它只属于你,这一创新从底层推翻了目前互联网的商业模式。互联网创业者不再追求垄断数据、扩大规模,而是追求数据归个人所有,平台服务人们更好交易和流通数据。

Libra(Facebook发起的一项试图推翻各国货币主权的加密货币项目)的失败,让扎克伯格认识到激进的策略是不现实的,它会引起传统势力的强硬反扑。但是小扎的野心,并没有消失,他选择了更加缓和的方法。

NFT,元宇宙的第一步

如何踏出元宇宙的第一步?

有的人选择了AR、VR,有的人选择了物联网,也有的人选择了Web3(基于区块链的下一代互联网)。而作为全球最大互联网公司的掌门人,扎克伯格不做选择,他都要。

一位在Meta工作的博士汪淼向虎嗅表示:“目前做NFT的团队,应该在Reality labs。”汪淼是Meta的一员,虽然博士期间研究的领域是人工智能和机器学习,但五六年前便关注Crypto和Web3,直至如今仍保持着强烈的兴趣。

他不是个例,在美国,不仅硅谷的人才大量涌入Crypto和Web3,华尔街精英和SEC官员也将Web3作为自己的下一站。

NFT则是Web3中最性感的应用赛道之一。Meta产品经理Navdeep Singh在周三的Twitter中分享了NFT在Facebook上的样子。用户将在他们的Facebook个人资料上拥有一个“NFT收藏”的地方,他们可以在其中展示他们的NFT。NFT,代表了你对某些数据的拥有权。

Meta向元宇宙“跨出了”重要一步

用户能够将他们的加密货币钱包连接到他们的Facebook个人资料。他们还可以将他们的NFT转换为 Facebook帖子,帖子和以前一样,人们依然对其做出点赞、评论和分享等反应。

从目前的应用来看,NFT实际上并没有让Facebook变得更好玩,那么为什么Meta还要在自己的两大旗舰产品中都加入NFT这一元素?

这或许和NFT可以为互联网带来诸多新的特质有关。

在现实世界中,人们创造一副画,如果这幅画具有非常大的欣赏价值、收藏价值或者艺术价值,它将被收藏者赋予非常高的价格,比如梵高的画。

然而,在数字时代越累越多的艺术家,包括但不限于画家、作家、音乐家、设计师,他们更倾向于在电脑上进行创作。他们中有许多作品极具价值,而且未来越来越多伟大的作品,将以数字的形式展现。当今世界,人们在虚拟世界或者元宇宙的时间比在现实世界更多,人们特别是互联网一代的人们有创作、收藏和交易“数字化名作”的强烈需求。而NFT则为这个需求提供了最好的技术形式,并且将打破互联网上所有东西都免费的状态,激励优秀的创作者创作出优秀的作品。

而facebook进军NFT,实际上是提前感受到了“互联网原住民们”对在数字世界创作、收藏、交易和分享的需求,并且进行了布局。

元宇宙,代表的是一种人类数字化时代发展的必然趋势。微信、抖音、淘宝。。。。。。实际上都是一个个“简陋版元宇宙”,代表的是人们可以在网上聊天、欣赏和购物。如果说元宇宙1.0十分简陋,只能实现部分沉浸式,那么元宇宙2.0则更进一步,让人们更沉浸式的身入其中。

人们可以将之前很多不可以在互联网(元宇宙1.0)做的事情,通过技术的进步,可以在元宇宙2.0做了。NFT,就是这样的一个技术。

当代的梵高,或许是一个在电脑上进行创作的年轻人,他创作出的东西极具艺术和人文上的颠覆性,而NFT可以将他的作品确权,让他的作品独一无二。

新时代的周杰伦,是一个在网络上发布音乐作品的年轻人。它的音乐作品,依然会被人们免费传唱,只不过它发布的第一个音乐NFT,将随着他的音乐地位而让其价值水涨船高。互联网原住民们,会对元宇宙有一种沉浸式的强烈需求。而NFT可以实现。

元宇宙,是现实世界的“映射”。在现实世界,人们有经济系统、有创作和收藏、每一件物品都独一无二各有价格。那么,在元宇宙中,亦是如此。数字货币(FT)对应的是独立的经济系统,非同质化代币(NFT)则对应的是元宇宙中的每一件作品。

腾讯的Q币不能代替数字货币,也没有一个大厂都独立做出独一无二、有共识的NFT。这是区块链的核心价值所在,大厂不行、中心化机构不行、国家也不行,它可以。

FT(数字货币)和NFT(非同质化代币)的融合成为了Web3。Web3是沉浸式元宇宙不可或缺的基石。

Meta的对手们

目前,绝大多数美国互联网大厂都意识到了NFT和Web3的重要性。

虎嗅在《美国互联网大厂“扎堆”Web3》一文中写到:Meta、谷歌、亚马逊、推特、eBay、奈飞、Paypal、Square等至少8家美国互联网大厂付出实际行动探索Crypto或者Web3。

尤其是同为社交巨头的推特,它更是领先各大互联网厂商,率先在自己的产品中“植入”NFT。而奈飞等视频巨头,也在其多个优质影视作品中尝试NFT的使用,比如《怪奇物语》和《爱、死亡和机器人》。

许多粉丝对NFT嗤之以鼻,将NFT技术视为骗局,然而互联网大厂明白自己要做什么。一位投资人曾向虎嗅表示:“一个现象级的产品火遍全球非常快,到那时再想分一杯羹,是异想天开。”而不论是美国的互联网巨头、中国的互联网巨头,乃至俄罗斯和日本的互联网巨头,特别是美中日俄四国的社交巨头都已经在布局NFT,原因也正是在此。

对于Meta而言,他的对手不仅有Twitter和TikTok等传统互联网巨头,更大的威胁在于Web3公司。

据虎嗅观察,国内有十多家Web3社交公司,在美国甚至更多,他们是Web3世界的“原住民”,对NFT等事物有着更深的认知和探索。他们致力于做出和Meta完全不一样的去中心化的社交图谱,这或许能实现用户真正拥有自己的“社交关系”,无论到哪一个平台,用户都能把自己的社交关系进行自主迁移。

虎嗅发现,在国内,蚂蚁的NFT平台鲸探、腾讯的NFT平台幻核亦在探索基于NFT关系网的社交,只不过目前整个NFT的使用场景还过于单一,社交功能未能上线。无聊猿,不仅是一个NFT,更是一个紧密的社交生态。而随着越来越多的无聊猿出现,关系图谱的极大丰富,基于NFT的社交产品或将成为可能。

届时,Meta会依旧成为下一个时代的“社交霸主”吗?



NFT, also known as heterogeneous tokens, runs on block chains (such as Ethernet Square, Polygon, Solana, etc.), and each NFT is unique and unusurable. NFT is essentially a piece of data, which can be owned by individuals, rather than the current situation, and all the data is basically in the hands of the Internet platform.

NFT comes in a variety of forms. In the future, a post you post on facebook, a picture you post on Instagram, a piece of music you upload may be NFT. Unlike in the past, every NFT you send online is born with its own price, and it only belongs to you. This innovation has overturned the current business model of the Internet from the bottom. Internet entrepreneurs no longer seek to monopolize data and expand the scale, but to own the data, and the platform serves people to better trade and circulate data.

The failure of Libra, a cryptocurrency project launched by Facebook to overthrow the sovereignty of national currencies, made Zuckerberg realize that a radical strategy is unrealistic and can lead to a tough counterattack from traditional forces. But Xiaoza's ambition did not disappear, he chose a more moderate approach.

NFT, the first step of meta-universe

How to take the first step in meta-universe?

Some people choose AR and VR, some people choose the Internet of things, and some people choose Web3 (the next generation Internet based on blockchain). As the head of the world's largest Internet company, Zuckerberg doesn't make a choice.

Wang Miao, a doctor who works at Meta, said to Hu, "the team that is currently working on NFT should be in Reality labs." Wang Miao is a member of Meta. Although he studied artificial intelligence and machine learning as a doctoral student, he focused on Crypto and Web3 five or six years ago and still has a strong interest.

He is not alone. In the United States, not only are Silicon Valley talents pouring into Crypto and Web3, but Wall Street elites and SEC officials are also taking Web3 as their next stop.

NFT is one of the sexiest app tracks in Web3. Navdeep Singh, the product manager of Meta, shared what NFT looks like on Facebook on Wednesday on Twitter. Users will have a "NFT collection" place on their Facebook profile where they can display their NFT. NFT represents your ownership of certain data.


Users can connect their cryptocurrency wallets to their Facebook profiles. They can also convert their NFT into Facebook posts, where people still like, comment and share their posts as before.

Judging from current applications, NFT doesn't actually make Facebook any more fun, so why does Meta add NFT to its two flagship products?

This may have something to do with the many new features that NFT can bring to the Internet.

In the real world, people create a painting, if the painting has a very great appreciation value, collection value or artistic value, it will be given a very high price by collectors, such as Van Gogh.

However, more and more tired artists in the digital age, including but not limited to painters, writers, musicians and designers, are more likely to create on computers. Many of their works are of great value, and more and more great works in the future will be displayed in digital form.In today's world, people spend more time in the virtual world or meta-universe than in the real world, and people, especially those in the Internet generation, have a strong need to create, collect and trade "digital masterpieces".NFT, on the other hand, provides the best technical form for this requirement, and will break the situation that everything on the Internet is free, and inspire good creators to create excellent works.

Facebook's entry into NFT actually sensed in advance the needs of "Internet natives" for creation, collection, trading and sharing in the digital world, and laid out.

Meta-universe represents an inevitable trend of the development of human digital age. Wechat, Douyin, Taobao. In fact, they are all "crude versions of the meta-universe", which represents that people can chat, enjoy and shop online. If meta-universe 1.0 is very crude and can only achieve partial immersion, then meta-universe 2.0 goes a step further, allowing people to be more immersive in it.

People can do a lot of things that can't be done on the Internet (meta-universe 1.0) before, through technological advances, they can do it in meta-universe 2.0. NFT is such a technology.

The contemporary Van Gogh, perhaps a young man who works on a computer, creates things that are very subversive in art and humanities, and NFT can confirm his work and make it unique.

In the new era, Jay Chou is a young man who publishes music works on the Internet. Its musical works will still be sung free of charge, but its first music NFT will increase its value with its musical status. Internet aborigines will have an immersive strong demand for meta-universe. And NFT can do it.

Meta-universe is the "mapping" of the real world. In the real world, people have economic systems, creations and collections, and each item has its own unique price. So, the same is true in meta-universe. Digital money (FT) corresponds to an independent economic system, while non-homogenized tokens (NFT) correspond to every work in meta-universe.

Tencent's Q coin can not replace digital currency, and no big company can independently make a unique and consensus NFT. This is where the core value of the blockchain lies, not for big factories, not for centralized institutions, not for countries, and it can.

The fusion of FT (digital currency) and NFT (non-homogenized token) becomes Web3. Web3 is an indispensable cornerstone of immersive meta-universe.

Meta's opponents.

At present, the vast majority of American Internet companies are aware of the importance of NFT and Web3.

Hu wrote in the article "Web3" of "American Internet companies" that at least eight American Internet companies, including Meta, Google, Amazon, Twitter, eBay, Netflix, Paypal, and Square, have taken practical actions to explore Crypto or Web3.

In particular, Twitter, which is also a social giant, is ahead of all major Internet manufacturers and is the first to "implant" NFT in its own products. Video giants such as Netflix have also tried to use NFT in many of their high-quality films, such as Strange things and Love, death and Robots.

Many fans scoff at NFT and regard NFT technology as a hoax, but Internet companies know what they are going to do. One investor once said to Tiger: "A phenomenal product is very popular all over the world. It would be fantastic to want a piece of the pie at that time." This is why American Internet giants, Chinese Internet giants, and even Russian and Japanese Internet giants, especially the social giants of the United States, China, Japan and Russia, are already laying out NFT.

For Meta, his opponent is not only traditional Internet giants such as Twitter and TikTok, but also Web3.

According to Tiger observation, there are more than a dozen Web3 social companies in China, and even more in the United States. They are the "aborigines" of the Web3 world and have a deeper understanding and exploration of NFT and other things. They are committed to creating a decentralized social graph that is completely different from Meta, which may enable users to really have their own "social relationships", no matter which platform they go to.

Tiger found that in China, Ant's NFT platform Whale probe and Tencent's NFT platform Magic Core are also exploring social networking based on NFT network, but the entire NFT usage scene is still too simple, and the social function has not been put online. Boring ape is not only a NFT, but also a close social ecology. With the emergence of more and more boring apes and the abundance of relationship maps, NFT-based social products may become possible.

At that time, will Meta still be the "social overlord" of the next era?


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版权声明:虎嗅网 发表于 2022-07-02 08:50。
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