2022年最具价值全球品牌榜单出炉:苹果重登榜首,比亚迪冲进汽车榜前十

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近日,全球品牌数据与分析公司凯度集团发布了2022年凯度BrandZ™最具价值全球品牌排行榜。其中,苹果重登冠军宝座,以9470.62亿美元的品牌估价拔得头筹,并有望成为第一个突破万亿美元大关的品牌。

2022年最具价值全球品牌榜单出炉:苹果重登榜首,比亚迪冲进汽车榜前十

图源:Kantar中国官网

而腾讯和阿里巴巴则是唯二闯入前十名的中国企业。腾讯以2140.23亿美元排在第五位,相较去年的名词并无变化。阿里巴巴则以1699.66亿元位列第9,相较去年的排名下降2位。

但值得注意的是,今年新能源汽车的品牌价值总体上提升明显。特斯拉无疑是今年最成功的的品牌之一,这体现在它从去年的47位快速上升至第29位。

国内的电动汽车品牌比亚迪也不甘示弱,取代日产冲进汽车类品牌子榜单前十名,排名第八。

此外,尽管面临疫情反复的复杂挑战,中国品牌仍然表现出了强劲的韧性。在媒体与娱乐板块,微信与抖音与美国的Facebook,Twitter等应用分庭抗礼。海尔持续建设物联网生态品牌新范式,品牌价值实现了33%的强势增长。

2022年最具价值全球品牌榜单出炉:苹果重登榜首,比亚迪冲进汽车榜前十

图源:Kantar中国官网

Photo Source: Kantar China official website

Tencent and Alibaba are the only two Chinese companies to break into the top 10. Tencent ranked fifth with $214.023 billion, no change from last year's noun. Alibaba ranked ninth with 169.966 billion yuan, down two places from last year's ranking.

However, it is worth noting that the brand value of new energy vehicles has improved significantly this year. Tesla is undoubtedly one of the most successful brands this year, which is reflected in its rapid rise from 47th place last year to 29th place.

Domestic electric car brand BYD is not to be outdone, replacing Nissan into the top 10 automotive brands list, ranking eighth.

In addition, despite the complex challenges of the epidemic, Chinese brands have shown strong resilience. In the media and entertainment sector, Wechat and Douyin compete with apps such as Facebook,Twitter in the United States. Haier continues to build a new paradigm of ecological brand of the Internet of things, and the brand value has achieved a strong growth of 33%.

Photo Source: Kantar China official website

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