焦点房地产网

　　搜狐焦点的前身焦点房地产网诞生于1999年中国互联网第一代浪潮中，是国务院新闻办批准的具有新闻登载资格的七大商业网站之一。2003年11月，加入搜狐公司，成为搜狐门户矩阵重要成员。2009年8月，成立十周年之际，焦点房地产网正式更名搜狐焦点，将搜狐门户优势与焦点房地产网业界影响力深度融合。2010年11月，搜狐焦点二手房成立，标志着搜狐焦点集房产、家居于一体的全方位业务体系正式建立。

　　依托中文世界最大的网络资产——搜狐门户矩阵的品牌及平台优势，搜狐焦点秉承“爱家、爱生活”的运营理念，为用户提供从买房、卖房、租房、装修、生活等全面专业的一站式新闻资讯及在线增值服务。

　　依凭“有质量、可持续”的商业模式和运营模式，搜狐焦点成功开设上海、天津、广州、深圳、成都、重庆、杭州、南京、西安等200余家地方站，与中国地产血脉相融，与中国城市共同成长。

　　截至2013年10月，搜狐焦点拥有超过1亿用户资源，每日网聚1400多万高收入、高素质、高购买力用户浏览发帖，精准对接320万有效专属会员的购房需求，连续15年引领房产、家居行业整合营销新趋势，为10万多房地产、家居企业搭建高效、长效的在线房产家居营销平台。

　　2013年搜狐焦点新房、家居、二手房三大核心业务营收逼近10亿元，连续三年复合增长超过50%。

　　2015年3月25日， 因违法违规，被关闭。

　　产品介绍

　　搜狐焦点新闻中心

　　搜狐焦点新闻中心是搜狐焦点内容业务的重要组成部分，承担着涉及房地产相关内容的所有采编工作。新闻中心每天将最新、最全的房地产相关内容以最快的速度呈现给广大网友，并及时有效地提供楼盘相关信息，指导购房，反馈网友对事件和现象的观点看法。秉承专业和敬业的媒体理念，新闻中心通过专业视角，挖掘有价值的房地产新闻，第一时间报道新闻事件和解读政策。视频新闻作为新兴的产品业态，是搜狐焦点新闻中心嫁接电视新闻产品的最新尝试，在目前的房地产网络媒体中处于领先地位。

　　搜狐焦点购房中心

　　搜狐焦点购房中心提供全面、及时的新房信息、楼盘地图、楼盘搜索、楼盘动态、购房资讯、购房知识、购房流程、购房专题、房贷计算器、房价评估等服务，并有楼市焦点、楼盘对对碰、爬房团等特色购房栏目。线上为网友提供最实用的购房信息和资讯，线下为网友提供个性化的购房指导和专业的购房咨询。

　　搜狐焦点业主论坛

　　搜狐焦点业主论坛是覆盖全国主要城市、面向广大业主的“业主社区”，是购房人必到之处，是城市高端人群的购房和活动平台，也是最具互动媒体价值的业主论坛。经过10多年的发展，搜狐焦点北京站已经有4000多个业主论坛、上万社区版主及百万活跃网友，总帖量突破6000 万，注册用户超过1000 万。

　　搜狐焦点业主论坛汇集了城市最主流的人气和声音，也引起了社会及媒体的广泛关注，与多家知名媒体、政府机构、知名商家合作策划并组织大量互动活动，开创性地创建了“业主新视角”、“社区羽毛球联赛”、“有产自驾联盟”等品牌活动。同时，论坛汇聚了各行业的精英、意见领袖和草根写手，每天提供海量的购房和社区新鲜信息，引发众多知名媒体关注，并深度报道论坛里的社区事件或房产业内消息。

　　搜狐焦点大产业

　　搜狐焦点商业地产，中国商业地产领域权威门户;第一时间全方位呈现商业地产热点新闻事件，拥有强大的写字楼、商铺等商业物业在线租售平台，是网络商业地产领域全产业链行业资源和强势零售品牌的活跃交流平台，致力于成为中国商业地产跨平台网络媒体领跑者。

　　搜狐焦点旅游地产依托搜狐矩阵资源，是中国最权威的高端度假投资置业首选门户，以媒体和用户为双核心，致力于成为持续领先的旅游度假投资置业、文化旅游产业投融资、旅游项目开发运营服务综合资讯平台，为中国数千万度假投资购房人提供最有价值的一线信息和服务。

　　搜狐焦点产业新区专业报道产业集聚区规划布局和运营发展，海量汇集最具新闻价值及行业价值的权威资讯，提供品牌园区及新兴园区的信息动态，无缝对接政府、园区、开发运营商、企业和学界，打造融商、融资、融智的强势资讯平台，实现产业链多方共赢。

　　搜狐焦点二手房

　　定位于“最佳二手房导购平台”，搜狐焦点二手房隶属于搜狐焦点，成立于2010年11月，重组后的搜狐焦点二手房从技术、渠道、资源、内容、运营、互动、推广等多方面对网站全面整合，并致力于把搜狐焦点二手房打造成中国二手房领域第一垂直门户网站。搜狐焦点二手房业务还向更多区域和领域拓展，并计划在现有一线城市的基础上把业务覆盖到国内主要省会和重点城市，提供全国性的二手房网络信息联动服务和在线交易平台。搜狐焦点二手房还同时推出住宅、写字楼及商铺等租赁信息平台，并推出基础移动终端的信息服务。搜狐焦点二手房秉承“一切以服务于有购房需求的网民为目标”的服务理念和“一切以用户为中心”的经营理念，通过产品技术、市场、运营、销售形成四轮驱动，以推动中国地产经纪行业健康有序发展为使命，努力把搜狐焦点二手房打造成中国二手房领域最权威、最便捷、最真实的网络信息服务平台。

　　搜狐焦点家居

　　作为领先业界的家居资讯服务商，搜狐焦点家居以“国际化视野、本土化关注”为宗旨，引领中国家居潮流，第一时间解读全球家居流行趋势，剖析中国家居行业热门话题，推介最新家居精品，是汇聚国内外最新家居资讯的时尚新媒体。

　　搜狐焦点家居是购房装修人群选购家居产品、进行装修的首选平台，是家装、建材领域领先的行业新媒体。搜狐焦点装修大学经过十年发展，已成为中国最火爆的装修论坛，帖子总点击量几十亿次，在线受益网友超过8000万人。搜狐焦点家居新闻、资讯流量和论坛发帖量均居同行业之首，是消费者和业内人士最关注、人气最旺的家居网站。

　　搜狐焦点家居作为搜狐门户矩阵成员，通过搜狐焦点自身房产、家居产业链的互动，并借助搜狐微博、财经、娱乐、女人等各频道强大资源，品牌优势愈来愈获凸显。

Sohu focus, the predecessor of focus Real Estate Network, was born in 1999 in the first generation of the Internet in China. It is one of the seven commercial websites approved by the Information Office of the State Council and qualified for news publication. In November 2003, he joined Sohu Company and became an important member of Sohu Portal Matrix. In August 2009, on the occasion of the 10th anniversary, the focus real estate network officially changed its name to Sohu focus, which deeply integrated the advantages of Sohu portal with the influence of the focus real estate industry. In November 2010, Sohu focus second-hand housing was established, marking the formal establishment of Sohu focus’s omni-directional business system integrating real estate and home.

Relying on the brand and platform advantages of Sohu Portal Matrix, the largest network asset in the Chinese language world, Sohu focuses on the operation philosophy of “loving family and life”. To provide users with comprehensive professional one-stop news and information and online value-added services from buying, selling, renting, decorating and living.

Based on the “quality and sustainable” business model and operation model, Sohu has successfully opened more than 200 local stations in Shanghai, Tianjin, Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou, Nanjing, Xi’an and so on. Grow together with Chinese cities.

As of October 2013, Sohu focus has more than 100 million user resources, browsing and posting daily with more than 14 million high-income, high-quality and high purchasing power users, accurately docking the purchase needs of 3.2 million effective exclusive members, leading the new trend of integrated marketing in the real estate and home industry for 15 consecutive years, and building an efficient and long-term online real estate home marketing platform for more than 100000 real estate and home enterprises.

In 2013, the revenue of Sohu’s three core businesses, namely, new house, home and second-hand housing, approached 1 billion yuan, with a compound growth of more than 50% for three consecutive years.

On March 25, 2015, he was closed for violation of laws and regulations.

Product introduction

Sohu focus News Center

Sohu focus News Center is an important part of Sohu’s focus content business, which undertakes all the acquisition and editing work related to real estate content. Every day, the news center presents the latest and most complete real estate-related content to the majority of netizens as quickly as possible, and timely and effectively provide real estate-related information, guide the purchase of houses, and feedback netizens’ views on events and phenomena. Adhering to the concept of professional and dedicated media, the news center excavates valuable real estate news from a professional perspective, reporting news events and interpreting policies for the first time. As a new product format, video news is the latest attempt of Sohu focus News Center to graft TV news products, and it is in a leading position in the current real estate network media.

Sohu focus House purchase Center

Sohu focus purchase Center provides comprehensive and timely new house information, real estate map, real estate search, real estate dynamics, purchase information, purchase knowledge, purchase process, purchase topic, mortgage calculator, house price evaluation and other services. and there are property market focus, real estate collision, climbing groups and other characteristics of the purchase column. Online to provide netizens with the most practical purchase information and information, offline for netizens to provide personalized home purchase guidance and professional home purchase consultation.

Sohu focus owners Forum

Sohu focus owners Forum is a “owner community” covering major cities across the country and facing the majority of owners. It is a must for property buyers, a platform for buying houses and activities for high-end people in the city, and the owner forum with the most interactive media value. After more than 10 years of development, Sohu focus Beijing Station has more than 4000 owners’ forums, tens of thousands of community moderators and millions of active netizens, with a total number of posts exceeding 60 million and registered users exceeding 10 million.

Sohu focus owners Forum brings together the most mainstream popularity and voices in the city, and has also aroused widespread social and media attention, planning and organizing a large number of interactive activities with a number of well-known media, government agencies and well-known businessmen. pioneering brand activities such as “owners’ New Perspective”, “Community Badminton League”, “property self-driving Alliance” and so on. At the same time, the forum brings together elites, opinion leaders and grass-roots writers from various industries, providing a large amount of house purchase and community fresh information every day, attracting the attention of many well-known media, and in-depth coverage of community events or real estate industry news in the forum.

Sohu focuses on large industries

Sohu focuses on commercial real estate, the authoritative portal in the field of commercial real estate in China; for the first time, it presents hot news events of commercial real estate in all directions, and has a strong online rental platform for commercial properties such as offices and shops. It is an active exchange platform for the resources of the whole industry chain and strong retail brands in the field of online commercial real estate, and is committed to becoming a cross-platform network media leader in China’s commercial real estate.

Sohu focus Tourism Real Estate, relying on Sohu matrix resources, is the most authoritative preferred portal for high-end vacation investment in China, with the media and users as the dual core. committed to becoming a leading comprehensive information platform for tourism vacation investment, cultural tourism industry investment and financing, tourism project development and operation services, to provide tens of millions of holiday investors in China with the most valuable first-line information and services.

Sohu focus industrial new area professional report industrial agglomeration area planning layout and operational development, massive collection of authoritative information with the most news value and industry value, provide information trends of brand parks and emerging parks, seamlessly connect the government, parks, development operators, enterprises and academia, and create a strong information platform for business, financing and intelligence, so as to achieve a win-win situation in the industrial chain.

Sohu focus second-hand room

Located in the “Best second-hand Housing Guide platform”, Sohu focus second-hand Housing, which belongs to Sohu focus, was established in November 2010. the reorganized Sohu focus second-hand housing comprehensively integrates the website from the aspects of technology, channels, resources, content, operation, interaction and promotion, and is committed to building Sohu focus second-hand housing into the first vertical portal in the field of second-hand housing in China. Sohu’s focus second-hand housing business has also expanded to more regions and fields, and plans to cover the business to major provincial capitals and key cities in China on the basis of the existing first-tier cities, to provide national second-hand housing network information linkage services and online trading platform. Sohu focus second-hand housing also launched residential, office buildings and shops and other rental information platforms, and launched basic mobile terminal information services. Adhering to the service concept of “all to serve netizens with house purchase demand” and the management concept of “everything is user-centered”, Sohu focus second-hand housing forms four-wheel drive through product technology, market, operation and sale. to promote the healthy and orderly development of China’s real estate brokerage industry as its mission Strive to make Sohu focus second-hand housing into China’s second-hand housing field of the most authoritative, most convenient, the most real network information service platform.

Sohu focus home furnishings

As a leading home information service provider in the industry, Sohu focus Home, with the purpose of “international vision and localization”, leads the Chinese home trend, interprets the global household trend for the first time, analyzes the hot topics in the Chinese home industry, and introduces the latest home products. It is a fashionable new media that brings together the latest home information at home and abroad.

Sohu focus home is the preferred platform for home decoration people to choose and purchase household products and carry out decoration. it is a leading new media in the field of home decoration and building materials. Sohu focus Decoration University, after 10 years of development, has become the most popular decoration forum in China, with billions of hits on posts and benefiting more than 80 million netizens online. Sohu focus home news, information flow and forum posts are ranked first in the same industry, is the most concerned by consumers and people in the industry, the most popular home website.

Sohu focus home as a member of Sohu portal matrix, through Sohu focus on the interaction of their own real estate, home industry chain, and with the help of Sohu Weibo, finance and economics, entertainment, women and other channels powerful resources, the brand advantage is becoming more and more prominent.