知乎专栏

知乎是一个真实的网络问答社区，社区氛围友好与理性，连接各行各业的精英。用户分享着彼此的专业知识、经验和见解，为中文互联网源源不断地提供高质量的信息。知乎网站2010年12月开放，三个月后获得了李开复的投资，一年后获得启明创投的近千万美元。知乎过去采用邀请制注册方式。2013年3月，知乎向公众开放注册。不到一年时间，注册用户迅速由40万攀升至400万。

知乎首页，如图1所示，大致有四个功能区。在左侧，是“最新动态”，大约占到首页70%版面，主要呈现用户所关注人的最新提问及回答等信息。用户在这一版块，除了查看最新问题及回答之外，也可以通过“设置”、“关注问题”、“添加评论”“分享”、“感谢”和“收藏”等功能参与到自己感兴趣的问题中。如利用“设置”功能，用户可以选择屏蔽话题。在所关注用户关注问题下，也可以对该问题添加关注、添加评论等行为。

在首页右上方版面，是用户在知乎网相关行为管理信息。有“我的草稿”、“我的收藏”、“所有问题”、“我关注的问题”和“邀请我回答的问题”。 在右侧中间位置，是网外邀请功能——“邀请好友加入知乎”。在这个版块中，用户可以通过电子邮件和新浪微博邀请自己朋友加入到知乎社区中。 在右侧中下方，为用户关注或感兴趣话题或用户推荐板块。话题和用户推荐上，知乎运营方一方面可能根据用户关注话题信息汇总，一方面可能通过用户在知乎网络相关行为数据记录统计，达到相当准确推荐和汇总。同时，尤为一提的是，右下方的“话题广场”板块中，知乎网将所有话题分类标签呈现，为用户除搜索和导航之外，有一种不错的获取信息方式。a

Zhihu is a real online Q & A community, the community atmosphere is friendly and rational, connecting elites of various industries. Users share their professional knowledge, experience and opinions, providing a continuous stream of high-quality information for the Chinese Internet. Zhihu website opened in December 2010. three months later, it received an investment from Kaifu Lee and nearly $10 million from QiMing Venture Partners a year later. Zhihu used to use the invitation system to register. In March 2013, Zhihu opened its registration to the public. In less than a year, the number of registered users quickly climbed from 400000 to 4 million.

Zhihu’s home page, as shown in figure 1, has roughly four functional areas. On the left is the “latest developments”, which accounts for about 70% of the home page, mainly showing the latest questions and answers of the people that users follow. In this section, in addition to viewing the latest questions and answers, users can also participate in the questions they are interested in through the functions of “Settings”, “follow questions”, “add comments”, “share”, “Thank you” and “Collection”. For example, using the “Settings” function, users can choose to block topics. Under the concern of the concerned users, you can also add attention, comments and other behaviors to the problem.

In the upper-right page of the home page, the user is in Zhiyu net related behavior management information. There are “my draft”, “my Collection”, “all questions”, “questions I care about” and “questions invited to answer”. In the middle position on the right, is the off-net invitation function-“invite friends to join Zhihu”. In this section, users can invite their friends to join Zhihu community by email and Sina Weibo. In the middle and lower right, for users to follow or interested in the topic or user recommendation section. In terms of topics and user recommendations, on the one hand, Zhihu operators may summarize according to users’ concerned topic information, on the other hand, they may achieve quite accurate recommendations and summaries through the recording and statistics of users’ behavior data related to Zhihu network. At the same time, it is particularly mentioned that in the “topic square” section on the lower right, Zhihu presents classified tags on all topics, providing users with a good way to obtain information in addition to search and navigation. A