金陵晚报
江苏 南京
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金陵晚报

金陵晚报是南京日报报业集团主办的一张综合型都市类报纸。金陵晚报创刊于1993年时名为金陵时报1994年1月1日起改名为金陵晚报。金陵晚报的报头由著名书法家赵朴初题。金陵晚报创刊以来

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金陵晚报的简介

金陵晚报是南京日报报业集团主办的一张综合型都市类报纸。金陵晚报创刊于1993年,时名为金陵时报,1994年1月1日起改名为金陵晚报。金陵晚报的报头由著名书法家赵朴初题。金陵晚报创刊以来,在办报质量上不断提高。特别是近年来,在南京日报报业集团党委领导下,报纸深化改革,锐意进取,取得较快发展。金陵晚报立足南京,95%以上的读者在南京地区。为适应市场竞争,金陵晚报目前为每日凌晨出版。

晚报版面

1、 南京新闻版(含要闻版),主要刊登南京地方新闻;

2、 中国新闻版和世界新闻版,主要刊登国内外时事新闻;3、 文化娱乐版和体育新闻版,主要刊登文化、体育新闻;

4、 专题新闻版,主要刊登都市新闻、保健新闻、教育新闻、服务新闻;

5、 新财富版,主要刊登经济新闻和证券新闻;

6、 专副刊版,主要有人间、百姓坊、老南京、桥、法苑、探索、作文、宝宝、漂亮、以及大视野、小说连载等。

7、“金陵178”是金陵晚报唯一官方社区网站群,是南京地区最本土的网络社区,有洋葱头版、小学生作文版新闻投诉爆料版、美食、汽车、娱乐、体育等有趣好玩的栏目。

发展方向

1、 强化报纸的地方特色。金陵晚报主要服务于南京市民,立足于南京发展,做南京人“家门口的报纸”。

2、 强化报纸的文化品味。金陵晚报将不断提升报纸的文化含金量,引导读者,弘扬城市文化。

3、
强化报纸的服务功能。金陵晚报将不断加强新闻品种创新,增加服务类信息和专题新闻的容量;不断提高办报水平,努力打造舆论导向正确、文化格调高雅、经营管理优秀、社会影响第一的全国一流城市晚报。

4、 提升报纸的价值。金陵晚报将汇聚地方特色、弘扬城市文化、第一时间传递信息,她不仅仅是一张报纸 更是您的贴心生活好帮手!

品牌优势

金陵晚报创刊1993年1月1日,是南京日报报业集团主办的一张综合型都市类报纸,现售价为1元/份。

自2004年至今,据央视CTR、新生代CMMS等多项权威调差数据显示,金陵晚报发行量、阅读率稳居南京第1。如今,金陵晚报已密集覆盖南京1小时都市圈,包括安徽马鞍山、芜湖、滁州,江苏扬州、镇江等城市在南京都市圈地区发行量第二(仅次于扬子晚报),基本覆盖至县(区)乡(镇)。

2011年,《金陵晚报》成功进入上海市场,续写新辉煌,1500余个东方书报刊亭全面覆盖,火车站、汽车站各报刊点均有销售。

2009年6月,金陵晚报连续第三年获评“中国最具品牌传播力强势媒体”,并连续第三年进入“中国十大品牌传播力晚报”榜单。

2009年,金陵晚报更是率先推出2大铜版纸生活类周刊:时尚荟和家周刊先后出品,读者耳目一新。并得到高端广告客户、以及众多国际奢侈品品牌的赞赏。

金陵晚报是个年轻的团队。晚报全体人员平均年龄不到30岁。在采编人员中,30岁以下、新闻从业年限在三年左右的占到三分之二以上。

2009年12月,《金陵晚报》改版,报纸在“让阅读成为享受”的宗旨下,又进行了整合与扩充,除了原有的新闻版面依然精彩外,还新增了职场新闻、海选新闻、校园新闻、美食格子铺等一批既贴近生活,又引领品位的新闻版面和栏目,收到了广大读者的好评。改版后的发行情况也很喜人,《金陵晚报》用事实和实力再次证明了市场绝对的领先地位。

2009年7月,《金陵晚报》率先打破行政区划,跨省打造都市圈新闻版,周二至周五,全面报道扬州、镇江
马鞍山、滁州四市的新闻,并在当地全面拓展发行市场。自《金陵晚报》推出都市圈新闻版以来,发行部门统计显示,马鞍山、扬州、滁州、镇江等地的发行量呈显著上涨趋势。

Jinling Evening News is a comprehensive urban newspaper sponsored by Nanjing Daily newspaper Group. Jinling Evening News was founded in 1993 as Jinling Times and changed its name to Jinling Evening News from January 1, 1994. The headline of Jinling Evening News was inscribed by Zhao Puchu, a famous calligrapher. Since the founding of Jinling Evening News, the quality of running the newspaper has been continuously improved. Especially in recent years, under the leadership of the party committee of Nanjing Daily newspaper Group, newspapers have deepened their reform, forged ahead, and achieved rapid development. Jinling Evening News is based in Nanjing, with more than 95% of its readers in Nanjing area. In order to adapt to the market competition, Jinling Evening News is currently published in the early hours of every day.

The layout of the evening paper

1. Nanjing News Edition (including important news section), which mainly publishes local news in Nanjing.

2. The Chinese news section and the world news section mainly publish current events at home and abroad; 3. The cultural and entertainment section and the sports news section mainly publish cultural and sports news.

4. special news section, which mainly publishes urban news, health news, education news and service news.

5. New Fortune Edition, which mainly publishes economic news and securities news

6. Special and supplementary editions, mainly including the human world, the people’s Square, the old Nanjing, the bridge, the law garden, exploration, composition, baby, beauty, as well as big vision, novel serialization and so on.

7. “Jinling 178” is the only official community website group of Jinling Evening News, and it is the most local online community in Nanjing area. It has interesting and interesting columns such as onion front page, primary school students’ composition version of news complaints, food, cars, entertainment, sports and so on.

Direction of development

1. Strengthen the local characteristics of newspapers. Jinling Evening News mainly serves the citizens of Nanjing, based on the development of Nanjing, to be the “newspaper on the doorstep” of Nanjing people.

2. Strengthen the cultural taste of newspapers. Jinling Evening News will continue to enhance the cultural content of the newspaper, guide readers and carry forward urban culture.

3 、

Strengthen the service function of the newspaper. Jinling Evening News will continue to strengthen the innovation of news varieties, increase the capacity of service information and special news, and constantly improve the level of running the newspaper. efforts will be made to create a national first-class urban evening newspaper with correct guidance of public opinion, elegant cultural style, excellent management and social influence.

4. Enhance the value of the newspaper. Jinling Evening News will bring together local characteristics, carry forward urban culture and transmit information at the first time. She is not only a newspaper but also a good helper for your intimate life!

Brand advantage

Jinling Evening News, founded on January 1, 1993, is a comprehensive urban newspaper sponsored by Nanjing Daily newspaper Group, and now sells for 1 yuan per copy.

Since 2004, according to CCTV CTR, the new generation CMMS and other authoritative adjustment data, Jinling Evening News circulation and reading rate steadily ranked first in Nanjing. Today, Jinling Evening News has covered the Nanjing one-hour metropolitan area, including Anhui Maanshan, Wuhu, Chuzhou, Jiangsu Yangzhou, Zhenjiang and other cities in Nanjing metropolitan area (second only to Yangzi Evening News). It basically covers counties (districts) and townships (towns).

In 2011, Jinling Evening News successfully entered the Shanghai market and continued to write a new resplendence. More than 1500 oriental books, newspapers and kiosks are fully covered, and all newspapers and periodicals are sold at railway stations and bus stations.

In June 2009, Jinling Evening News was rated as “the most powerful Media with Brand Communication Power in China” for the third year in a row, and entered the list of “Top Ten Brand Communication Evening News in China” for the third year in a row.

In 2009, Jinling Evening News took the lead in launching two major coated paper life weeklies: fashion and Home Weekly, which are refreshing to readers. It has been appreciated by high-end advertisers and many international luxury brands.

Jinling Evening News is a young team. The average age of all the staff of the Evening News is less than 30. Among the reporters and editors, more than 2/3 are under the age of 30 and have been engaged in journalism for about three years.

In December 2009, the Jinling Evening News was revised, and the newspaper was integrated and expanded under the purpose of “making reading a pleasure”. In addition to the original news page is still wonderful, but also added a number of workplace news, audition news, campus news, food lattice shop and other news pages and columns that are close to life and lead taste, which have been well received by the majority of readers. The distribution situation after the revision is also very gratifying. Jinling Evening News has once again proved its absolute leading position in the market with facts and strength.

In July 2009, Jinling Evening News took the lead in breaking administrative divisions and building a news page in metropolitan areas across provinces. From Tuesday to Friday, it reported comprehensively on Yangzhou and Zhenjiang.

News from the four cities of Maanshan and Chuzhou, and comprehensively expand the local distribution market. Since Jinling Evening News launched the news section of the metropolitan area, statistics from the distribution department show that the circulation of Maanshan, Yangzhou, Chuzhou, Zhenjiang and other places has shown a significant upward trend.

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