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大众网

大众网(www.dzwww.com)是大众报业集团主办山东省委宣传部主管的山东省重点新闻网站和外宣网站也是山东唯一位列国务院新闻办公室确定的十家重点转企改制试点网站名单的网站。

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大众网的简介

关于我们

大众网(www.dzwww.com)是大众报业集团主办、山东省委宣传部主管的山东省重点新闻网站和外宣网站,也是山东唯一位列国务院新闻办公室确定的十家重点转企改制试点网站名单的网站。“山东新闻第一网,山东网民生活圈”是大众网的战略定位。目前,大众网已形成一网(大众网)、一报(齐鲁晚报手机版)、两刊(齐鲁手机杂志、手机语文)、一社(大众音像出版社)、一屏(城市联播大屏)的发展格局,是我省最大的网络媒体集群。并与大众报业集团下属14报5刊媒体资源(大众日报、齐鲁晚报、半岛都市报、生活日报等)进行互动,目前页面浏览量高达1100万PV,日均点击量超过1亿,已建立起日照、德州、青岛、烟台、枣庄、潍坊、滨州、菏泽等17地市分站和论坛、是山东省最具影响力的网上综合性新闻发布平台。

大众网自建精编齐鲁晚报手机版(齐鲁手机报),目前读者已突破300万(移动用户200万,联通电信用户100万),选取本地、国内、国际最新资讯,时尚实用,服务贴心,在短短三年时间里,利用快捷、新颖的移动手机传播手段,迅速成长为覆盖山东全省的重要新媒体之一,已成为宣传我省经济文化发展和社会文明进步的新媒体的优秀代表,为山东经济社会发展做出了积极贡献。订阅办法:移动用户:发送QLWB到10086,联通用户:发送YW到106558000678
电信用户:发送XW到106597009(全国用户均可订阅) ,每天两期,每月3元。

《齐鲁手机杂志》是大众网联合山东移动创办继齐鲁手机报后的又一力作。该杂志以行业资讯为主,内容涵盖教育、房产、汽车、理财、时尚、旅游、数码和健康等八个行业领域,每天一个专刊。由于用户订阅方式为免费模式,所以自正式上线以来,用户规模迅猛发展,目前全省用户数量超过300万。读者群体在分布地域为济南、青岛、烟台、潍坊、淄博、临沂、聊城、泰安和济宁等地市。庞大的读者群、点对点的主动阅读、丰富的专业资讯将为不同领域和行业的商家提供创新的宣传渠道,提供全省、全行业的信息宣传和服务覆盖。订阅办法:移动用户发送DZXXBL到10086,联通用户发送shzz到106558000678订阅,每天一期。

城市大屏联播网是大众网建设的山东省级重点文化产业项目,目前主要集中在机场、汽车站和城市交通核心要道。机场大屏位于省会济南市姚墙国际机场,年实际旅客吞吐量达600万人次,接送机客流量达到1000万人次,是济南机场标志性信息播放终端和最佳品牌广告传播平台。长途汽车总站大屏位于济南长途汽车总站内,日均旅客发送量近10万人,全年运送旅客超过2000万人次,由三块大屏组成(售票大厅一块,发车长廊东西各一块),大屏位置绝佳,在同地段所有广告位中,特色鲜明、效果突出,是所在地的标志性信息播放终端和最佳品牌广告传播平台。解放桥大屏地处解放路与历山路交叉口,是全市的交通枢纽,连接泉城路繁华商业圈,日车流量在30万车次以上。大屏播放形式涵盖视频、图画、文字、声音等,画面生动,形式多样,是促进品牌提升和曝光率的首选户外媒体。

大众论坛经过近十年的发展,目前已成为一个包含时政、休闲、曝光、房车友、体育、娱乐、时尚、财经、教育的大型综合社区,目前聚集180多万网民,日发帖量达5万多篇,其中50万网友比较活跃,日均页面浏览量高达700万PV,是山东最大和全国知名的社区论坛,已成为一个反映民生民意,问政山东的大型互动平台,并列入全球中文论坛50强。依托论坛打造的“直通民意”栏目,成为百姓和政府沟通的桥梁和纽带,此外,还开通了博客、社区游戏等互动服务。

大众音像出版社主要从事音像制品制作、出版和发行,出版范围是社科、教育、文艺类音像制品。自成立以来始终以传播先进文化、为社会大众服务为宗旨。依托大众报业集团各子报及大众网丰富的信息资源,开发出以报纸信息为基础,集合网站原创视频内容(如FLASH动漫、重大专题活动视频等)的系列健康优质的音像制品,开辟具有山东媒体特色的音像电子出版发展道路,成为国内一流的音像出版社。

大众网潍坊频道是大众网服务潍坊的多媒体新闻宣传平台,是潍坊及周边地区拥有合法新闻资质、最具影响力的网络媒体。大众网依托潍坊论坛、齐鲁手机报(潍坊20万读者)、齐鲁手机杂志(潍坊30多万读者)、手机语文等资源,为建设创新潍坊、文化潍坊、生态潍坊和幸福潍坊提供舆论氛围和媒体助力。

About us.

Www.dzwww.com is a key news website and foreign publicity website of Shandong Province sponsored by Volkswagen newspaper Group and in charge of the propaganda Department of Shandong Provincial CPC Committee. It is also the only website in Shandong that is on the list of ten key pilot websites for enterprise restructuring determined by the Information Office of the State Council. “Shandong News No.1 Network, Shandong netizens’ Life Circle” is the strategic orientation of Dazhong.com. At present, the popular network has formed a development pattern of one network (mass network), one newspaper (Qilu Evening News mobile phone version), two issues (Qilu mobile phone magazine, mobile phone language), one society (mass audio and video publishing house), and one screen (big screen of city broadcast). It is the largest network media cluster in our province. And interact with the media resources of 14 newspapers and 5 issues under Volkswagen newspaper Group (Volkswagen Daily, Qilu Evening News, Peninsula Metropolis Daily, Daily Daily, etc.). Currently, page views are as high as 11 million PV, with an average of more than 100 million clicks per day. Rizhao, Dezhou, Qingdao, Yantai, Zaozhuang, Weifang, Binzhou, Heze and other 17 municipal stations and forums have been established, which is the most influential online comprehensive news release platform in Shandong Province.

Dazhong.com has built and refined the mobile version of Qilu Evening News (Qilu Mobile News). At present, its readers have exceeded 3 million (2 million mobile users and 1 million Unicom users), selecting the latest local, domestic and international information, fashionable and practical, and intimate service. in a short period of three years, the use of fast and novel means of mobile phone communication has rapidly grown into one of the important new media covering Shandong Province. It has become an excellent representative of the new media to publicize the economic and cultural development and social civilization progress of our province, and has made positive contributions to the economic and social development of Shandong. Subscription method: mobile users: send QLWB to 10086, Unicom users: send YW to 106558000678

Telecom users: send XW to 106597009 (users all over the country can subscribe), twice a day, 3 yuan per month.

Qilu Mobile Magazine is another masterpiece established by Volkswagen in conjunction with Shandong Mobile after Qilu Mobile News. The magazine focuses on industry information, covering eight industries, including education, real estate, automobile, financial management, fashion, tourism, digital and health, with a special issue every day. Due to the free subscription mode, the scale of users has developed rapidly since it was officially launched, and the number of users in the province has exceeded 3 million at present. Readers are distributed in Jinan, Qingdao, Yantai, Weifang, Zibo, Linyi, Liaocheng, Tai’an and Jining. A large number of readers, peer-to-peer active reading and rich professional information will provide innovative publicity channels for businesses in different fields and industries, as well as information publicity and service coverage for the whole province and the whole industry. Subscription method: mobile users send DZXXBL to 10086, Unicom users send shzz to 106558000678 subscription, once a day.

Urban Dabing Network is a provincial key cultural industry project built by Dazhong Network in Shandong Province, which is mainly concentrated in airports, bus stations and urban traffic core roads. Daping Airport is located at Yaoqiang International Airport in Jinan, the provincial capital, with an annual actual passenger throughput of 6 million and a pick-up passenger flow of 10 million. It is the iconic information broadcasting terminal and the best brand advertising platform of Jinan Airport. Daping, the long-distance bus terminal, is located in Jinan long-distance bus terminus, with an average daily passenger delivery capacity of nearly 100000 passengers and more than 20 million passengers in the whole year, which is composed of three large screens (one ticket hall and one east-west departure corridor). The location of the big screen is excellent. Among all the advertising spaces in the same area, it has distinctive features and outstanding results, and it is the local iconic information broadcasting terminal and the best brand advertising platform. Jiefang Bridge Daping, located at the intersection of Jiefang Road and Lishan Road, is the transportation hub of the city, connecting Quancheng Road’s bustling business circle, with a daily traffic flow of more than 300000 vehicles. Large screen playback forms include video, pictures, text, sound, etc., vivid pictures, a variety of forms, is the preferred outdoor media to promote brand promotion and exposure.

After nearly a decade of development, the Volkswagen Forum has become a large comprehensive community including current politics, leisure, exposure, saloon friends, sports, entertainment, fashion, finance and education. At present, it has gathered more than 1.8 million Internet users and posted more than 50, 000 posts a day, of which 500000 netizens are more active, with an average daily page views of 7 million PV. It is the largest and well-known community forum in Shandong and has become a reflection of people’s livelihood and public opinion. It is a large-scale interactive platform for political affairs in Shandong and is listed in the top 50 of the Global Chinese Forum. Relying on the “direct access to public opinion” column created by the forum, it has become a bridge and link between the people and the government. in addition, it has also opened interactive services such as blogs and community games.

Volkswagen Audio and Video Publishing House is mainly engaged in the production, publication and distribution of audio-visual products, including social science, education, literature and art audio-visual products. Since its establishment, it has always been aimed at spreading advanced culture and serving the public. Relying on the rich information resources of various sub-newspapers of Volkswagen newspaper Group and Volkswagen, we have developed a series of healthy and high-quality audio-visual products based on newspaper information and collecting the original video content of the website (such as FLASH animation, videos of major special events, etc.), opening up the development path of audio-visual electronic publishing with Shandong media characteristics, and becoming a first-class audio-visual publishing house in China.

Weifang Channel of Volkswagen Network is the multimedia news propaganda platform of Weifang, which serves Weifang. It is the most influential network media with legal news qualification in Weifang and its surrounding areas. Relying on Weifang Forum, Qilu Mobile News (Weifang 200000 readers), Qilu Mobile Magazine (more than 300,000 readers in Weifang), Mobile language and other resources, Volkswagen provides public opinion atmosphere and media assistance for the construction of innovative Weifang, cultural Weifang, ecological Weifang and Happy Weifang.

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