黑龙江网络广播电视台的简介

黑龙江网络广播电视台简介

黑龙江网络广播电视台是国内获批的第一家网络广播电视台,第三家网络电视台。它是黑龙江省委、省政府在新媒体领域的喉舌,是以宽带互联网、移动互联网等新兴信息网络为节目传播载体的新形态广播电视播出机构。黑龙江网络广播电视台的主要任务,是通过宽带互联网等新载体、新渠道、新手段向社会传达政令、宣传党和国家方针政策,对黑龙江省内重大政治、经济、社会、文化、体育等活动或事件进行报道、宣传,引导社会舆论。作为新形态的广播电视播出机构,负责统一运营网络电视、手机电视、IPTV等各种新媒体业务。

黑龙江网络广播电视台首期的视频网站开辟了新闻资讯、综艺、影视剧、生活服务、播客、博客、论坛、微博等功能板块。凭借频道差异化、节目多样化、客户浏览方便化、操作简单化、效果直观、互动性强等优点,黑龙江电视台将打造黑龙江省内最具权威的综合性公众网络视频平台,预计将于2011年3月28日正式上线开播,目前已进入公测阶段。

为顺应我省三网融合和新媒体发展总体战略规划,本着社会影响最大化和经济效益最大化的原则,黑龙江网络广播电视台将在“台网捆绑”和“台网互动”的前提下,以品牌打造为核心,依托正版媒资库和用户上传内容两个引擎,实现“三网”传输。打造七个频道24小时网络直播、点播平台,支持用户上传、下载、互动评论、快速搜索,开发互动、时移、多媒体等各类新型视听节目服务业态的综合性网络视频平台。

A brief introduction to Heilongjiang Network Radio and Television Station

Heilongjiang network radio and television station is the first network radio and television station approved in China and the third network television station. It is the mouthpiece of Heilongjiang provincial party committee and provincial government in the field of new media, and it is a new form of radio and television broadcasting organization with emerging information networks such as broadband Internet and mobile Internet as the carrier of program transmission. The main task of Heilongjiang network radio and television station is to convey government decrees to the society and publicize the principles and policies of the party and the state through new carriers, new channels, and new means such as the broadband Internet. To report and publicize major political, economic, social, cultural, sports and other activities or events in Heilongjiang province, and guide public opinion. As a new form of radio and television broadcasting institutions, responsible for the unified operation of network television, mobile TV, IPTV and other new media business.

The video website of the first phase of Heilongjiang Network Radio and TV Station has opened up functional sections such as news and information, variety shows, movies and TV dramas, life services, podcasts, blogs, forums, Weibo and so on. With the advantages of channel differentiation, program diversification, customer browsing convenience, simple operation, intuitive effect and strong interaction, Heilongjiang TV Station will build the most authoritative comprehensive public network video platform in Heilongjiang Province. it is expected to be officially launched on March 28, 2011, and has now entered the stage of public testing.

In order to comply with the overall strategic planning of the integration of the three networks and the development of new media in our province, and in line with the principles of maximizing social influence and maximizing economic benefits, Heilongjiang Network Radio and Television Station will be under the premise of “station-network bundling” and “station-network interaction”. Take brand building as the core, relying on the two engines of genuine media library and user uploaded content to realize the “three networks” transmission. Create a 24-hour webcast and on-demand platform with seven channels, support users to upload, download, interactive comments, fast search, and develop a comprehensive network video platform for all kinds of new audio-visual program services, such as interaction, time-shifting, multimedia and so on.

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