飞鹤

飞鹤始建于1962年，从丹顶鹤故乡齐齐哈尔起步，是中国最早的奶粉企业之一。53年来，飞鹤一直专注于针对中国人体质研制奶粉，对中国宝宝体质特点及需求展开大量研究，引领行业开创多种提升奶粉对中国宝宝体质适应性的技术、配方与工艺。因此，飞鹤被誉为更适合中国宝宝体质的奶粉。2011年，飞鹤奶粉对中国宝宝体质的高度适应性，通过临床喂养实验验证。实验结果显示，食用飞鹤奶粉的宝宝，在粪便(包括颜色、硬度及形态)、尿钙、行为发育、生长发育、语言能力、社交能力等方面，与食用母乳的宝宝没有明显差异。这表明飞鹤奶粉是真正适合中国宝宝体质的奶粉。2015年，飞鹤荣获素有全球食品界"诺贝尔奖"之称的世界食品品质评鉴大会金奖，成为中国唯一一家荣获该大奖的婴幼儿奶粉品牌，充分说明飞鹤奶粉品质已达到国际先进水平，获得国际社会普遍认可。

飞鹤不惜成本用了10年时间，在北纬47度世界黄金奶源带上打造了中国婴幼儿奶粉行业第一条完整的全产业链，实现了从源头牧草种植、规模化奶牛饲养(大牧场)到生产加工、物流仓储、渠道管控乃至售后服务各个环节的全程可控，形成飞鹤乳业独有的全产业链模式。该模式集成了北纬47度黄金奶源带上的专业农场(农业公司)、牧场(牧业公司)，与飞鹤世界级样板工厂一起，形成了一个全产业链生产集群和2小时产业生态圈，飞鹤开创了中国乳企最佳的发展模式，为行业做出了典范。

得益于此，飞鹤在三聚氰胺奶粉事件中独善其身，在民族奶业发生信任危机的时刻，挺身做出表率，赢得了广大消费者的信赖与选择。53年来，飞鹤对奶粉品质的苛求之心从未止步，飞鹤一直专注于中国宝宝的体质和母乳营养研究，承担了国家863项目、科技部十二五项目等国家级科研项目，科研实力业内首屈一指。飞鹤整合全球研发资源研制了贴合母乳更适合中国宝宝体质的高适应奶粉配方，打造了以"星飞帆、超级飞帆"为核心的母乳化超高端配方奶粉，并成为国内首家完成临床喂养试验验证的奶粉品牌。飞鹤在深耕前端全产业链的同时，为给消费者打造更好的消费体验，对品牌和服务进行不断升级，设立专业400电话客服中心、微信专家咨询系统、上线全产业链产品可追溯系统，2013起年在全国范围内启动大型欧美育儿专家讲座，深受广大消费者的喜爱。

2013年9月，有着50余年安全品质的飞鹤乳业，凭借全产业链的雄厚实力及良好的口碑，荣誉入选国产重点发展奶粉品牌，将承担起振兴民族乳业发展的重任，打造中国人自己的好奶粉。除此之外，飞鹤多年来先后荣揽"中国驰名商标"、"全国优秀乳品加工企业"、"2013年度中国食品健康七星奖"、"年度最受欢迎婴幼儿奶粉品牌"、"中国著名畅销品牌"
等多项殊荣;2015年，飞鹤星飞帆荣获世界食品品质评鉴大会金奖，飞鹤成为唯一获此殊荣的中国婴幼儿奶粉企业。
2014年飞鹤与哈佛大学医学院BIDMC联合成立飞鹤营养实验室，主要研究方向是婴幼儿及成人的营养需求研究。2015年5月，飞鹤-哈佛BIDMC营养实验室北京研发中心正式揭牌，标志着飞鹤针对中国消费者营养需求研究的又一布局;同月，飞鹤与中国营养学会、哈佛大学医学院及其附属麻省总医院、贝斯以色列医学中心、塔夫茨大学医学院、北大医学部在北京共同发起"妈妈和我的1000天"中国母婴健康研究项目，旨在对中国的妈妈和婴幼儿营养、健康状况进行研究和干预，并以"从'源头'把控产业模式及产品研发"的"源创新"理念，为中国宝宝创造一生中最好的开始。

目前，飞鹤已形成集生产、运营、销售为一体的现代化企业，拥有4座婴幼儿奶粉核心加工厂。飞鹤现已建成遍布全国的销售网络，超过95000家终端门店，近1000名一级经销商，覆盖全国32个省市自治区，现有员工两万余人，2013年销售额近50亿。另外，飞鹤旗下还拥有3家独立运作子公司及15家紧密合作公司。
2014年，响应国家兼并重组新政，飞鹤乳业先后并购了吉林艾倍特乳业和陕西关山乳业。

飞鹤将与中国乳业共同步入全新的"黄金时代"，坚持做最值得信赖与尊重的婴幼儿营养专家，持续履行为中国消费者提供更适合中国宝宝体质奶粉的责任和承诺!

Feihe was founded in 1962 and started from Qiqihar, the hometown of Red-crowned Crane. It is one of the earliest milk powder enterprises in China. Over the past 53 years, Feihe has been focusing on the development of milk powder for Chinese people, conducting a lot of research on the physical characteristics and needs of Chinese babies, and leading the industry to create a variety of technologies, formulations and processes to improve the adaptability of milk powder to Chinese babies. Therefore, Feihe is known as the milk powder that is more suitable for Chinese babies. In 2011, the high adaptability of Feihe milk powder to the physique of Chinese babies was verified by clinical feeding experiments. The results showed that there was no significant difference between the babies who ate Feihe milk powder and those who ate breast milk in feces (including color, hardness and shape), urine calcium, behavioral development, growth and development, language ability, social ability and so on. This shows that Feihe milk powder is really suitable for Chinese baby physique. In 2015, Feihe won the gold medal of the World Food quality Evaluation Conference, known as the quot; Nobel Prize & quot;, and became the only infant milk powder brand in China to win the award, which fully shows that the quality of Feihe milk powder has reached the international advanced level and has been widely recognized by the international community.

It took Feihe 10 years to build the first complete whole industry chain of China’s infant milk powder industry on the golden milk belt of 47 degrees north latitude, realizing the whole controllable process from source forage planting, large-scale dairy raising (large farm) to production and processing, logistics and warehousing, channel control and after-sales service, forming a unique whole industry chain model of Feihe Dairy. The model integrates professional farms (agricultural companies) and pastures (animal husbandry companies) on the 47-degree north latitude golden milk belt, and together with the Feihe world-class model factory, forms a whole industrial chain production cluster and a 2-hour industrial ecosystem. Feihe has created the best development model for Chinese dairy enterprises and set an example for the industry.

Thanks to this, Feihe was left alone in the melamine milk powder incident, stood up to set an example at a time of trust crisis in the national dairy industry, and won the trust and choice of the majority of consumers. Over the past 53 years, Feihe has never stopped demanding the quality of milk powder. Feihe has been focusing on the physique of Chinese babies and breast milk nutrition, and has undertaken national scientific research projects such as the National 863 Project and the 12th five-year Plan of the Ministry of Science and Technology. Feihe integrated global R & D resources to develop a highly adaptive milk powder formula that fits the breast milk more suitable for Chinese babies, created a mother-emulsified ultra-high-end formula with & quot; Star Flying Sail and Super Feifan & quot; as the core, and became the first domestic milk powder brand to complete clinical feeding trials. While ploughing the front-end whole industry chain, Feihe continues to upgrade its brands and services in order to create a better consumer experience for consumers. set up a professional 400th telephone customer service center, Wechat expert consultation system, online product traceability system, launched a nationwide large-scale European and American parenting expert lectures in 2013, deeply loved by the majority of consumers.

In September 2013, with more than 50 years of safety quality, Feihe Dairy, with the strong strength of the whole industry chain and good reputation, was honored to be selected as a domestic key development milk powder brand, and will undertake the important task of revitalizing the development of the national dairy industry. to create Chinese people’s own good milk powder. In addition, Feihe has won & quot; China well-known trademark & quot;, & quot; National excellent Dairy processing Enterprises & quot;, & quot;2013 China Food Health Seven Star Award & quot;, & quot; the most popular infant milk powder brand & quot;, & quot; China famous best-selling brand & quot

In 2015, Feihe Xing Feifan won the gold medal of the World Food quality Evaluation Conference, and Feihe became the only Chinese infant milk powder company to win this honor.

In 2014, Feihe and BIDMC of Harvard Medical School jointly established Feihe Nutrition Lab, which focuses on the nutritional needs of infants and adults. The Beijing Research and Development Center of Feihe-Harvard BIDMC Nutrition Lab was officially unveiled in May 2015, marking another layout of Feihe’s research on the nutritional needs of Chinese consumers. In the same month, Feihe and the Chinese Nutrition Society, Harvard Medical School and its affiliated Massachusetts General Hospital, Beth Israel Medical Center, Tufts University Medical School and Peking University Medical Department jointly launched & quot; Mother and my 1000 days & quot in Beijing. The China Maternal and Child Health Research Project aims to study and intervene the nutrition and health status of mothers and infants in China, and start with & quot; from & # 39; Source & # 39; Control Industry Model and Product Research & Development & quot; & quot; Source Innovation & quot; concept to create the best start in life for Chinese babies.

At present, Feihe has formed a modern enterprise integrating production, operation and sales, with four core processing plants for infant milk powder. Feihe has established a sales network throughout the country, with more than 95000 terminal stores and nearly 1000 first-class dealers, covering 32 provinces, municipalities and autonomous regions across the country, with more than 20, 000 employees and sales of nearly 5 billion in 2013 In addition, Feihe also has 3 independent operating subsidiaries and 15 close cooperation companies.

In 2014, in response to the new policy of national merger and reorganization, Feihe Dairy acquired Jilin Abbeit Dairy and Shaanxi Guanshan Dairy successively.

Feihe will enter a new quot; golden era with Chinese dairy industry & quot;, insists on being the most trusted and respected infant nutrition expert and continues to fulfill its responsibility and commitment to provide Chinese consumers with milk powder that is more suitable for Chinese babies.

飞鹤始建于1962年，从丹顶鹤故乡齐齐哈尔起步，是中国最早的奶粉企业之一。