万达亲和力旅游
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万达亲和力旅游

万达亲和力旅游-湖南省万达亲和力旅游国际旅行社有限公司简称"万达亲和力旅游",前身为中国青年旅行社湖南分社,成立于1985年。

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万达亲和力旅游的简介

万达亲和力旅游简介

万达亲和力旅游-湖南省万达亲和力旅游国际旅行社有限公司简称"万达亲和力旅游",前身为中国青年旅行社湖南分社,成立于1985年。

三十年来,随着改革开放的不断深入,国民经济的持续发展,万达亲和力旅游也完成了公司化和股份制改造的三次华丽蜕变。由一个30多人、销售百余万、纳税为几千元的地方性企业,发展成为员工1400人、销售达18亿、纳税达2000万、总资产1.37亿元的全国性企业,是中南地区经营规模最大、综合实力最强、最具竞争力、发展速度最快的旅行社集团化公司,为游客提供全方位旅行服务,涵盖入境旅游、国内旅游、出境旅游、台湾游以及会展、电商旅游业务,是民航总局批准的一类机票代理人,是广铁集团批准的火车票代理人。

万达亲和力旅游13年被国家旅游局、共青团中央授予"全国青年文明号"称号,并荣获"青年文明号十年成就奖",是湖南省人民政府授予的旅行社行业唯一的"文明窗口",已连续五年荣获排名第一的"湖南省五星级旅行社",2014年,"亲和力旅游"商标又喜获"著名商标",万达亲和力旅游荣获"湖南名牌"称号。并已五度入围"全国百强旅行社"名单,蝉联2011年度、2012年度"全国利税十强旅行社"。2011年被国家人力资源和社会保障部和国家旅游局联合评为"全国旅游系统先进集体",2011年被国家旅游局和国家质检总局授予"全国旅游标准化示范单位",2012年度被国家旅游局评为"全国旅行社集团十强",是排名前十位的旅行社中,除了北京、上海、广东以外的唯一一家总部位于内陆省份的旅行社,2015年,被国家质检总局、国家旅游局联合授予"全国旅游服务质量升级试点单位",是湖南省唯一一家获此殊荣的旅行社。

万达亲和力旅游以"通过销售网络集合量的优势、通过预采购计划降低采购成本、通过规模运作造成产品升级,通过一站式服务提升服务质量"这种开创先河的盈利模式,推出了一个接一个的独家产品,缔造了一个又一个的收客神话,使亲和力旅游的市场占有率、品牌渗透力与销售业绩节节攀升,遥遥领先同行!

一、通过销售网络集合量的优势

万达亲和力旅游立足湖南,放眼中国,从2004年开始,拉开了销售网络拓展的序幕!截止至2015年3月,已在湖南、贵州、海南、江西、湖北、北京、广东开设37家全资子公司、200家连锁营业部,并开通加盟政策,用最好的分配方式吸引更多的行业精英加盟亲和力旅游。公司所有团队均由亲和力旅游自组团队、全程直管,统一经营,以最大限度为游客提供更多、更大的优势产品!

二、通过预采购计划降低采购成本

万达亲和力旅游依靠网络积累了同一消费层次的客户资源,并以此为依托,做好市场分析、进行产品设计,大胆地采用预采购模式,提前下单购买全年机位、全年酒店、全年门票……,所采购到的价格有着同行其它旅行社无法比拟的优势,并直接导致:

1、利润空间增大:成本直线下降,产品利润增大,公司收益增浮

2、产品卖价下降:同步将实惠返还于消费者,直接下调产品卖价,消费者共同受益

3、行程品质优化:同类产品,行程更科学,服务更完善

对于万达亲和力旅游而言,预采购模式不仅制造了产品的价格优势,提升的销售毛利;优质优价的产品必然受到游客的追捧,更是培育了亲和力旅游的品牌消费者市场,提升了公司美誉度。

对于广大消费者而言,是团费优惠幅度加大,享受到的行程与服务却有增无减的双倍受益。

三、通过规模运作造成产品升级

预采购使产品的性价比优势凸显,网络的成熟与拓展使市场无限增大,亲和力旅游具备了独立运作大产品的能力。2008年独家韩包机,2009年日包机,全程直采、独家运作、六省收客,连续滚动发班,一位难求;台湾专列、海南专列、云贵专列,北京专列、内蒙专列……,独家采购、独家收客,趟趟满员,大产品大市场大效益,为亲和力旅游赢得了经济效益与社会效益的双丰收。

2011年,更是突破地域限制,打造欧美澳直航,与南航强强联手,预采购欧洲、美国、澳洲全年机位,不仅产品价格史无前例地跌破万元,还得到南航政策上的大力支持,国内段航班全国统一配送,不管游客从何处出发,同样价格、同样产品,同样服务!

2012年,正式在澳洲开设子公司,全面进军高端市场,以"慢生活"为理念的定制旅游,为游客奉上了一道前所未有的旅游"盛宴"。

当亲和力旅游网点布局更广之后,更多类似的、全国收客的高性价比的产品将送到每一位中国消费者身边!

A brief introduction to Wanda Affinity Tourism

Quot; Affinity Travel-Hunan Wanda Affinity Travel International Travel Co., Ltd. & quot;, formerly known as China Youth Travel Service Hunan Branch, was established in 1985.

Over the past 30 years, with the continuous deepening of reform and opening up and the sustained development of the national economy, Wanda affinity tourism has also completed three gorgeous transformations of corporatization and shareholding system transformation. It has developed from a local enterprise with more than 30 people, sales of more than 1 million and tax payment of several thousand yuan to a national enterprise with 1400 employees, sales of 1.8 billion, tax payment of 20 million and total assets of 137 million yuan. it is the travel agency group company with the largest operation scale, the strongest comprehensive strength, the most competitive and the fastest growing speed in Central and South China, providing all-round travel services for tourists. Covering inbound tourism, domestic tourism, outbound tourism, Taiwan tourism, convention and exhibition, e-commerce tourism business, it is a kind of air ticket agent approved by CAAC and a train ticket agent approved by Guangzhou Railway Group.

Wanda Affinity Tourism has been awarded the title of quot; National Youth Civilization & quot; by the National Tourism Administration and the Central Committee of the Communist Youth League for 13 years, and won the & quot; Youth Civilization decade Achievement Award & quot;, is the only quot; civilization window in the travel agency industry awarded by the Hunan Provincial people’s Government & quot;, has been ranked first for five years in a row & quot; Hunan five-star Travel Service & quot;, 2014, & quot; Affinity Tourism & quot Trademark also won & quot; famous trademark & quot;, Wanda affinity tourism won & quot; Hunan famous brand & quot; title. And has been five times shortlisted & quot; national top 100 travel agencies & quot; list, won the 2011, 2012 & quot; national top ten profit and tax travel agencies & quot;. Jointly awarded as quot; National Tourism system Advanced Collective by the Ministry of Human Resources and Social Security and National Tourism Administration in 2011 & quot;, was awarded by National Tourism Administration and AQSIQ in 2011 & quot; National Tourism Standardization demonstration Unit & quot;,2012 was appraised by National Tourism Administration as the Top Ten of quot; National Travel Service Group & quot Among the top 10 travel agencies, apart from Beijing, Shanghai and Guangdong, it is the only travel agency headquartered in inland provinces. In 2015, it was jointly awarded by the General Administration of quality Supervision, Inspection and Quarantine and the National Tourism Administration & quot; national tourism service quality upgrading pilot unit-quot;, is the only travel agency in Hunan Province to receive this honor.

Wanda Affinity Travel & quot; has the advantage of collecting quantity through the sales network, reducing procurement costs through pre-procurement plans, upgrading products through large-scale operation, and improving service quality through one-stop service & quot This pioneering profit model has launched one exclusive product after another, creating one customer receiving myth after another, making the market share, brand penetration and sales performance of affinity tourism rising, far ahead of its peers!

First, the advantage of pooling quantity through the sales network

Wanda affinity tourism based in Hunan, looking at China, since 2004, opened the prelude to the expansion of the sales network! As of March 2015, 37 wholly-owned subsidiaries and 200 chain business departments have been opened in Hunan, Guizhou, Hainan, Jiangxi, Hubei, Beijing and Guangdong, and a franchise policy has been opened. attract more industry elites to join affinity tourism with the best way of distribution. All the teams of the company are organized by the affinity tourism self-team, the whole process directly managed, unified management, in order to maximize to provide tourists with more, greater advantages of products!

Second, reduce the procurement cost through the pre-procurement plan

Wanda affinity tourism relies on the network to accumulate customer resources at the same consumption level, and based on this, do a good job in market analysis, product design, and boldly adopt the pre-procurement mode. place orders in advance to purchase seats, hotels and tickets for the whole year. The purchased price has an incomparable advantage over other travel agencies, and directly leads to:

1, the profit space increases: the cost plummets, the product profit increases, the company income increases.

2, the product selling price drops: simultaneously returns the material benefit to the consumer, directly reduces the product selling price, the consumer benefits together.

3. Optimization of itinerary quality: similar products have more scientific itinerary and better service.

For Wanda affinity tourism, the pre-procurement model not only creates the price advantage of products and improves the sales gross profit; the products of high quality and high price are bound to be sought after by tourists, but also cultivates the brand consumer market of affinity tourism and enhances the reputation of the company.

For the majority of consumers, the preferential range of tour fees is increased, while the itinerary and services enjoyed are doubly benefited.

Third, product upgrading through scale operation

Pre-procurement highlights the cost-effective advantage of products, the maturity and expansion of the network makes the market infinitely larger, and affinity tourism has the ability to operate large products independently. Exclusive Korean charter flights in 2008, daily charter flights in 2009, full direct acquisition, exclusive operation, receiving passengers from six provinces, continuous rolling shifts, one is difficult to find; Taiwan special train, Hainan special train, Yunnan-Guizhou special train, Beijing special train, Inner Mongolia special train …… Exclusive procurement, exclusive reception, full attendance, large products, big market and great benefits, which has won a bumper harvest of both economic and social benefits for affinity tourism.

In 2011, it broke through regional restrictions to create direct flights between Europe, the United States and Australia, and joined forces with China Southern Airlines to pre-purchase seats for Europe, the United States and Australia throughout the year. Not only the product price fell below 10,000 yuan, but also received strong policy support from China Southern Airlines. Domestic flights are uniformly distributed throughout the country, no matter where tourists start from, the same price, the same product, the same service!

In 2012, officially opened a subsidiary in Australia, fully entered the high-end market, & quot; slow Life & quot; as the concept of customized tourism, for tourists to provide an unprecedented tourism & quot; feast & quot;.

When the affinity tourism network layout is wider, more similar, national customer collection of cost-effective products will be sent to every Chinese consumer side!

万达亲和力旅游-湖南省万达亲和力旅游国际旅行社有限公司简称”万达亲和力旅游”,前身为中国青年旅行社湖南分社,成立于1985年。

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