国家大剧院

国家大剧院简介

2007年12月22日，国家大剧院正式运营的大幕徐徐拉开。大幕开启的同时，大剧院人也创造和书写着自己的历史。借鉴国内外知名大剧院的成功经验，依据中国特有的社会文化背景，大剧院对自己的发展愿景做出了清晰规划。

八年时光，历史长河中近乎可以忽略不计的短暂一瞬，却注定将成为国家大剧院成长壮大历程中极其关键的时段，因为就是在这八年里，国家大剧院如同新生的婴儿，从蹒跚学步开始，一步一步踏上了艰难曲折而又充满阳光与希望的创业之路。

经营宗旨

人民性——植根于人民之中，面向人民大众

艺术性——屹立于世界东方，传播中华文化艺术精品

国际性——融入全球化进程，汇聚人类文化艺术精品

发展愿景

1、努力成为国际知名剧院的重要成员

2、努力成为国家表演艺术的最高殿堂

3、努力成为艺术教育普及的引领者

4、努力成为中外文化交流的最大平台

5、努力成为文化创意产业的重要基地

剧院运营

(一)实施品牌经营战略

国家大剧院是面向大众开放的文化艺术场所，承担着为社会提供公共服务的职责。大剧院立足于多元化、全方位的文化艺术教育，通过举办各种演出、展览、举行讲座、开展大师授课、组织后台参观、进行远程辅导等方式，使艺术教育为广大人民群众，尤其是青少年、普通家庭服务，全面引导和提升国民的文化素质。

(二)着力解决艺术与市场的关系

品牌是一种符号，具有独特的文化内涵和经营价值，大剧院的经营管理围绕品牌战略展开，坚持“高水准、高品位、高雅艺术”的节目选取标准，主推艺术产品，注重传播、品牌推广，注重关联性。

(三)提供专业化、精细化的管理和技术支持

大剧院不断加强与国际接轨，吸收国外同行的先进运营经验，提升整体运营的专业化水平;在管理上注重细节，实施闭环管理，加强对管理的有效控制，切实提高管理的精细化程度。

(四)提供人性化的服务

服务是剧院经营的永恒主题，大剧院紧紧围绕院团、艺术家和观众的不同需求，把服务对象的共性与个性化需求相结合，研究每一个环节的服务内容和服务标准，不断提高服务的人性化质量。

(五)在培养观众上下功夫

大剧院始终重视观众的培养，致力于营造良好的高雅艺术欣赏环境，将对观众的培养寓于服务之中，实施会员的“滴灌工程”，依靠传播、教育和服务进行观众的拓展。

A brief introduction to the National Grand Theater

On December 22, 2007, the curtain of the official operation of the National Grand Theater slowly opened. At the same time of the opening of the curtain, the people of the Grand Theater also created and wrote their own history. Drawing lessons from the successful experience of well-known theatres at home and abroad, and according to China’s unique social and cultural background, the Grand Theater has made a clear plan for its own development vision.

Eight years, an almost negligible moment in history, is destined to become an extremely critical period in the growth and growth of the National Grand Theater, because it is during these eight years that the National Grand Theater is like a newborn baby. starting from a toddler, step by step, step by step embarked on a difficult and tortuous road full of sunshine and hope.

Management tenet

People’s character– rooted in the people and facing the masses of the people

Artistry-standing in the east of the world, spreading the fine works of Chinese culture and art

Internationality-merging into the process of globalization and bringing together the fine works of human culture and art

Development vision

1. Strive to become an important member of internationally renowned theatres

2. Strive to become the highest hall of the national performing arts

3. Strive to become the leader in the popularization of art education.

4. Strive to become the largest platform for cultural exchanges between China and foreign countries.

5. Strive to become an important base for cultural and creative industries

Theater operation

(1) implement the brand management strategy

The National Grand Theater is a cultural and artistic place open to the public, which undertakes the responsibility of providing public services for the society. The Grand Theater is based on diversified and omni-directional cultural and art education, through holding various performances, exhibitions, lectures, master lectures, organizing backstage visits, long-distance counseling and other ways to make art education for the broad masses of the people, especially young people, ordinary family services, comprehensively guide and improve the cultural quality of the people.

(2) focus on solving the relationship between art and the market

Brand is a kind of symbol, which has unique cultural connotation and management value. the operation and management of the Grand Theater revolves around the brand strategy, adheres to the program selection standard of “high standard, high grade and elegant art”, and mainly promotes art products. pay attention to communication, brand promotion, pay attention to relevance.

(3) to provide professional and refined management and technical support

The Grand Theater continues to strengthen its integration with the international standards, absorb the advanced operation experience of foreign counterparts, enhance the professional level of the overall operation, pay attention to details in management, implement closed-loop management, and strengthen the effective control of management. effectively improve the refinement of management.

(4) to provide humanized services

Service is the eternal theme of theater management. The Grand Theater closely revolves around the different needs of theaters, artists and audiences, combines the commonness of service objects with individual needs, and studies the service content and service standards of each link. Constantly improve the humanized quality of service.

(5) make efforts to train the audience

The Grand Theater always attaches importance to the cultivation of the audience, devotes itself to creating a good environment for elegant art appreciation, resides in service for the training of the audience, implements the “drip irrigation project” of its members, and expands the audience by relying on communication, education and services.

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