万宝路香烟

　　万宝路(Marlboro)是著名的香烟品牌，由英国菲利浦莫理斯烟草公司制造，是目前世界上最畅销的香烟品牌之一。全球平均每分钟消费的万宝路香烟就达100万支之多。1995年，美国“金融世界”评定万宝路为全球第一品牌，其价值高达446亿美元。

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　　万宝路在早期市场中，一直将产品定位于女士香烟，在很长一段时间内都没能打开销路，而后结合当时的美国文化，以充分体现男人挽救力的牛仔作为广告形象，将产品重新定位于男士香烟。此举立刻为万宝路打开了市场，不但男人气的象征，女士同样因为万宝路所代表的男士挽救力而对其爱不释手。

Marlboro is a famous cigarette brand, made by Philip Morris Tobacco in the UK, and is currently one of the best-selling cigarette brands in the world. The world consumes an average of 1 million Marlboro cigarettes per minute. In 1995, the American “Financial World” rated Marlboro as the number one brand in the world, with a value of 44.6 billion US dollars.

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In the early market, Marlboro always positioned its products as women’s cigarettes, but failed to open the market for a long time, and then combined with the American culture at that time, with the cowboy who fully reflected the salvation of men as an advertising image, reposition the product as men’s cigarettes. This move immediately opened up the market for Marlboro, not only as a symbol of male popularity, but also because of the saving power of the men Marlboro represents.

万宝路(Marlboro)是著名的香烟品牌，由英国菲利浦莫理斯烟草公司制造，是目前世界上最畅销的香烟品牌之一。全球平均每分钟消费的万宝路香烟就达100万支之多。1995年，美国“金融世界”评定万宝路为全球第一品牌，其价值高达446亿美元。