Zillow

　　zillow是一家提供免费房地产估价服务的网站，创建于2006年，主要向网民提供各类房地产信息查询服务。用户可以直接在网页上缩放卫星地图寻找标的，或利用邮政编码和街道进行搜寻。

　　房子的买家会利用Zillow比较房屋的价值，以最合理的价格买到心仪的房屋，避免花冤枉钱。房子的卖家会利用Zillow评估使自己得到不动产的估价，达到以最高最合适的价钱出售房屋。

　　商务Commerce上分析

　　在所有的房屋中介网站中，有些网站只负责介绍客户给传统业者，网络公司向业者收取一定比例的佣金；有些网站提供成交回馈金来吸引买方使用自己的服务。相对的Zillow却只专注于鉴价，不提供房地产买卖的信息。Zillow并不打算做中介商，只提供免费查询服务。和一般的网络公司一样希望能从广告上获利。Zillow会推出点击付费（payperclick）的广告模式，客户在使用Zestimate系统时，广告会不定期出现在网页上，若使用者点击，Zillow就能收取广告费用。Zillow避开与中介商直接竞争，希望中介商成为自己的广告客户，把Zillow当成一种行销的工具，让房屋中介成为Zillow的利润来源。

　　由于Zillow独特的定位和策略，引来各界高度关注，目前有许多业者表达愿意刊登广告，甚至连和Zillow性质类似的网站都兴致勃勃。我相信广告的刊登一定会给Zillow带来一笔可观的收入的。

　　目前中国的房地产网络中还没有象Zillow这样提供免费房地产估价服务的网站。面对城市房价居高不下，房市炒作严重的情况，人们无法以比较合理的价格购买房屋。而且国内房屋评估中介收费较高，信息不流通。现在市面上只能看见房屋成交价格却没有房屋评估价格，一般的人根本不了解房产的价格评估。Zillow这样的网站解决了这样的问题，如果中国也出现这样的提供免费房地产估价服务的网站，我想房地产泡沫也会减少吧。

Zillow is a free real estate evaluation service website, founded in 2006, mainly provides all kinds of real estate information inquiry services to netizens. Users can directly zoom the satellite map on the web page to find the target, or use the zip code and street to search.

The buyer of the house will use Zillow to compare the value of the house, buy the desired house at the most reasonable price, and avoid wasting money. The seller of the house will use the Zillow assessment to get the valuation of the real estate to sell the house at the highest and most appropriate price.

Analysis on Business Commerce

Among all the real estate agency websites, some are only responsible for introducing customers to traditional operators, and Internet companies charge them a certain percentage of commission; some offer transaction feedback to attract buyers to use their own services. Zillow, on the other hand, only focuses on price evaluation and does not provide information on real estate transactions. Zillow does not intend to be an intermediary and only provides free inquiry services. Like most Internet companies, they hope to make a profit from advertising. Zillow will launch a pay-per-click (payperclick) advertising model, when customers use the Zestimate system, ads will appear on the web page from time to time, if the user clicks, Zillow can charge for advertising. Zillow avoids direct competition with intermediaries, hoping that intermediaries will become their own advertisers, regard Zillow as a marketing tool, and let housing agents become the source of profits for Zillow.

Due to the unique positioning and strategy of Zillow, it has attracted a great deal of attention from all walks of life. at present, many operators have expressed their willingness to publish advertisements, and even websites similar to Zillow are in high spirits. I believe that the publication of advertising will certainly bring a considerable income to Zillow.

At present, there is no website like Zillow that provides free real estate evaluation service in China’s real estate network. In the face of high urban housing prices and serious speculation in the housing market, people are unable to buy houses at a more reasonable price. And domestic housing evaluation intermediary fees are higher, the flow of information is not available. At present, the transaction price of the house can only be seen on the market, but there is no housing evaluation price, and the average person does not understand the price evaluation of the real estate at all. Sites like Zillow solve this problem. If there are such websites in China that provide free real estate valuation services, I think the real estate bubble will also be reduced.

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