StudyBlue

　　StudyBlue:移动跨屏学习服务平台是一个可以让学生随时随地学习的服务平台提供商，StudyBlue提供的服务类似“电子书包”，它的在线和移动学习工具可以用于存储、组织各类学习资料，并将其以小卡片、小测验和学习指南的形式灵活呈现，让学生可以随时随地学习。

　　因为内容生产是众包式的，StudyBlue允许用户(学生和教师)与他人分享自己创建的内容，目前汇集的UGC学习资料也已经超过1亿项。另外，得益于移动设备的普及，StudyBlue目前的250万用户中有150万，是在过去一年增加的。

　　就商业模式而言，StudyBlue已经推出了免费增值服务，基础功能向所有用户开放，但用户享受诸如公式编辑器、高级搜索滤镜、离线模式或者无广告模式则需付费，订阅价分别为1美元和5美元。

　　除了广告和订阅付费以外，StudyBlue还准备将平台开放给第三方的教育网站，让他们基于平台上的精准用户来提供学习资料。

　　StudyBlue在09年成立。最初的着力点是高等院校，几乎100%的学生都是大学生。不过，目前高中师生已经占到StudyBlue用户的35%，StudyBlue也准备将用户进一步扩展到初中生级别。他们的下一步，则是进一步通过自上而下的方式，让各个区域的更多教师了解平台，并已经推出了教师身份认证功能，方便学生快速找到自己的老师分享的资料。

StudyBlue: mobile cross-screen learning service platform is a service platform provider that allows students to learn anytime and anywhere. StudyBlue provides services similar to “electronic schoolbags”. Its online and mobile learning tools can be used to store and organize all kinds of learning materials, and present them flexibly in the form of cards, quizzes and learning guides, so that students can learn anytime and anywhere.

Because content production is crowdsourced, StudyBlue allows users (students and teachers) to share their own content with others, and more than 100m UGC learning materials have been collected so far. In addition, thanks to the popularity of mobile devices, StudyBlue currently has 1.5 million of its 2.5 million users, an increase in the past year.

As far as the business model is concerned, StudyBlue has launched a free value-added service with basic features open to all users, but users pay for subscriptions such as formula editors, advanced search filters, offline or ad-free models, with subscriptions of $1 and $5, respectively.

In addition to paying for advertising and subscriptions, StudyBlue also plans to open the platform to third-party education sites to provide learning materials based on precise users on the platform.

StudyBlue was established in 2009. The initial focus is on colleges and universities, where almost 100% of the students are college students. However, high school teachers and students already account for 35% of StudyBlue users and are preparing to further expand their users to the junior high school level. Their next step is to further let more teachers in each region understand the platform through a top-down approach, and has launched a teacher identity authentication function to facilitate students to quickly find the materials shared by their teachers.

StudyBlue是可以让学生随时随地学习的服务平台提供商，致力于让学生可以随时随地学习。