Lacta

　　Lacta牛奶巧克力在希腊已经拥有了大约50年的历史，成立于1962年，在包装口味质量的前提下，Lacta巧克力还运用网络的力量来重新塑造自己的品牌形象，通过手机APP来让用户送出虚拟Lacta巧克力给心爱的人，除了可自由选择口味之外，还可在包装上写下收礼人的姓名，就变成了对方专属的独特礼物。

　　网站功能

　　按下送出之后，会自动在爱人的涂鸦墙上，张贴「你也许不是Lacta，但却是我生命中最甜蜜的部分」这段文字(虽然肉麻，但完全和其品牌精神连结)，此外礼物的照片还会存到送礼人的相簿中，并将爱人的名字标记在上面，以永远留存。

　　这个App马上在希腊年轻人之间造成旋风，几星期内便有13万5千名用户安装，并送出30万份虚拟Lacta巧克力，其品牌页面在短短两个月内，便增加了超过15万名的粉丝，而且始料未及的是，许多用户居然将上面有自己名字的虚拟巧克力图片，设成自己的大头照，结果又带动了另一股风潮，总计的媒体曝光价值实在难以估计。

Lacta Milk Chocolate has been in Greece for about 50 years and was founded in 1962. Under the premise of packaging taste and quality, Lacta Chocolate also uses the power of the Internet to reshape its brand image. Through mobile phone APP, users can send virtual Lacta chocolates to their loved ones. In addition to the free choice of taste, they can also write down the name of the recipient on the package, which becomes a unique gift for each other.

Website function

After clicking send, the text “you may not be Lacta, but you are the sweetest part of my life” will be posted automatically on the graffiti wall of my lover (though creepy, but completely connected with the spirit of the brand), in addition, the photo of the gift will be saved in the gift giver’s photo album, and the lover’s name will be marked on it to keep forever.

This App immediately caused a whirlwind among young Greeks. In a few weeks, 135,000 users installed it and sent out 300000 copies of virtual Lacta chocolates. Its brand page added more than 150000 fans in just two months, and unexpectedly, many users set up their own headshots of virtual chocolate pictures with their own names, which led to another trend. The total value of media exposure is hard to estimate.

Lacta牛奶巧克力在希腊已经拥有了大约50年的历史，成立于1962年，在包装口味质量的前提下，Lacta巧克力还运用网络的力量来重新塑造自己的品牌形象，通过手机APP来让用户送出虚拟Lacta巧克力给心爱的人，除了可自由选择口味之外，还可在包装上写下收礼人的姓名，就变成了对方专属的独特礼物。