基于B2B2C模式的婚礼照片聚合应用

　　WedPics是一款全方位覆盖的婚礼摄影师，它将拍摄任务分散到了各个观众身上。婚礼观众在 Wedpics 里输入婚礼标识码后，在其中可拍摄照片
(及视频) 并用滤镜美化，然后所有这些由不同宾客在婚礼上拍摄的照片都会被归结到统一的照片流中。

　　WedPics网站服务

　　WedPics是在去年 8 月上线的，月增长率为 20%，至今有 60 万用户，平台上的婚礼数达 12 万场，每月新增照片数量为 100 万。今年 5
月 WedPics 有了一笔百万美元的投资。这次引入的 B2B2C 模式，则是 WedPics 开始为婚礼筹划商、婚礼摄影机构等等商家提供贴牌。更准确地说应该是
WedPics 和商家以联合品牌的形式露出，目前仍是免费的方式。对商家而言，WedPics 的照片聚合服务可用作它们常规项目的附加服务。

　　在之前一个月的内测中，WedPics 有了 200 家婚礼相关的服务商加入，平均每个服务商都在 WedPics 上建了两场婚礼相册。WedPics
还有另一项数据对其拓展 B2B2C 模式呈现有利信号。那就是这个平台上的照片数据，约有 65%
的相册数据都是在婚礼日期之前产生的，在婚礼当天以及婚礼后的数据量则是 35% 左右。也就是用户普遍都在筹划婚礼阶段就使用 WedPics 了，这也为
WedPics 今后能做婚礼服务商 (如婚礼摄影师) 留下了契机。而以往 WedPics 的变现只尝试了相册印制。

WedPics is a wedding photographer with full coverage, which distributes the shooting tasks to different audiences. After the wedding audience enters the wedding logo code in Wedpics, they can take photos in it.

(and video) and beautify it with a filter, and then all these photos taken by different guests at the wedding will be summed up in a unified photo stream.

WedPics website service

WedPics was launched in August last year, with a monthly growth rate of 20% and has 600000 users so far. There are 120000 weddings on the platform and 1 million new photos are added every month. 5 this year

In April, WedPics had a million-dollar investment. The B2B2C model introduced this time is that WedPics began to provide stickers for wedding planners, wedding photography agencies and other businesses. More accurately, it should be

WedPics and merchants are exposed as co-brands, which are still free. For merchants, WedPics’s photo aggregation service can be used as an additional service for their regular projects.

In the previous month’s internal test, WedPics was joined by 200 wedding-related services, each of which built two wedding albums on WedPics. WedPics

There is another piece of data that shows a positive signal for its expansion of the B2B2C model. That’s the photo data on this platform, about 65%.

The album data are generated before the wedding date, and the amount of data on the wedding day and after the wedding is about 35%. In other words, users generally use WedPics during the wedding planning stage, which is also a

WedPics has left an opportunity to be a wedding service provider (such as a wedding photographer) in the future. In the past, WedPics only tried to print photo albums.

WedPics是一款全方位覆盖的婚礼摄影师，它将拍摄任务分散到了各个观众身上。婚礼观众在 Wedpics 里输入婚礼标识码后，在其中可拍摄照片 (及视频) 并用滤镜美化，然后所有这些由不同宾客在婚礼上拍摄的照片都会被归结到统一的照片流中。