中消协发布《“五一”消费舆情分析报告》 特斯拉、腾讯等多家企业被点名

今日(5月12日),中消协发布《“五一”消费舆情分析报告》,其中多家品牌被点名,包括特斯拉、腾讯、lululemon等。涉及的相关问题包括,特斯拉屏幕深夜自动播放惊悚音频;lululemon因以次充好被罚;腾讯充值大面积取消97折优惠等。对此,有网友“补刀”表示,揭露它们真是毫不意外。

3756(XH)XGBR8GZ@86OIQ~U.png

其中特斯拉事件发生于四川成都,郑女士载着女儿回小区,重启特斯拉时,车内突然传来凄凉女声,“我死得好冤啊…”,母女俩吓得弃车而逃。

特斯拉客服表示,可能是车载屏幕出现故障,因为后台检测到该屏幕短时间内出现大量点击。经查找,惊悚音频来自车载某平台有声读物,事发当晚曾播放过一个名为《祸心》的音频,最终特斯拉服务中心为(其)免费更换了车载屏幕。

对于腾讯,中消协认为,腾讯“坦然”回复“基于业务发展需求和为给用户提供更好使用体验”,而会员与用户却愤而质疑“购买会员时约定的折扣并未到期”“未征求付费会员用户意见单方面取消优惠无异于强制涨价”。

腾讯此次营销策略调整的重点,到底是“业务发展”的迫切需求,还是对用户使用体验的“优化升级”;取消优惠、调整折扣的“节日礼包”,是腾讯作为游戏服务供给方的“法定权利”,还是已然涉及“预付费服务合同”的单方面强行变更,或许还有商榷讨论的空间。

中消协表示,但腾讯游戏“吸金利器”的牙齿尖利,却实实在在的让会员用户肉疼心冷。

Among them, Tesla incident occurred in Chengdu, Sichuan. Ms. Zheng took her daughter back to the community and restarted Tesla, when a desolate female voice suddenly came from the car, "I died so unjustly." Mother and daughter were so scared that they abandoned the car and ran away.

Tesla customer service said it may be a fault on the car screen because the background detected a large number of clicks on the screen in a short period of time. After searching, the thrilling audio came from audiobooks on a certain platform in the car, and an audio called "evil heart" was played that night, and the Tesla service center finally replaced the car screen for free.

For Tencent, the China Consumer Association believes that Tencent "calmly" replied "based on business development needs and to provide users with a better user experience". On the other hand, members and users angrily question that "the discount agreed upon when buying members has not expired". "unilaterally canceling the discount without consulting paying members is tantamount to a forced price increase".

Whether the focus of Tencent's marketing strategy adjustment is the urgent need for "business development" or the "optimization and upgrade" of user experience, and the "holiday gift package" of canceling discounts and adjusting discounts, there may be room for discussion whether Tencent is the "legal right" of Tencent as a provider of game services, or whether it has been unilaterally forced to change the "prepaid service contract".

The China Consumer Association said that the sharp teeth of Tencent Games's "gold-sucking weapon" really hurt the flesh and heart of its members.

相关文章

暂无评论

您必须登录才能参与评论!
立即登录
暂无评论...