网红遁形背后的IP属地生意:部分链接已下架 换关键词仍在卖

5月7日,“下周回国”贾跃亭其IP归属地是北京引发热议。一时间,网友纷纷表示惊奇:贾总回来了?其实这背后是IP属地的生意。近期,各大互联网平台陆续上线“IP属地”功能。多位网友发现,“某某妈在美国”“小某在英国”等自媒体账号主页的IP属地大多在中国境内,包括河南省、湖南省等地。各地吃喝玩乐资讯等相关微博也被网友发现IP属地大多是湖南,而不是“全国各地”。

“网红遁形”“人在露馅”不少网络调侃也应运而生,不仅如此,其背后黑灰产也浮出水面。5月6日,新京报贝壳财经记者发现,IP属地代理成为一门火爆生意,在闲鱼等网络平台上,有卖家称可提供IP地址的付费更改服务。

5月7日,新京报贝壳财经记者跟踪发现,闲鱼已下架了部分提供更改IP服务的链接。新京报贝壳财经记者在闲鱼搜索“IP地址”“IP归属地”等相关关键词均显示无相关商品链接。但相关服务换关键词仍在被提供。同时,对于某些网络从业人士来说,换归属地是一件很容易的事情。

IP归属地更改服务屏蔽完仍在卖,卖家称有些平台改不了了

4月底,微博全量开放IP属地功能,至五月头部互联网内容平台IP属地功能基本全部开通,多位网友发现“某某妈在美国”“小某在英国”等自媒体账号主页的IP属地大多在中国境内,河南省、湖南省等地。网友调侃,”名在留学,人在祖国“。

同时,各地吃喝玩乐资讯等相关微博也被网友发现IP属地与名称不符,有微博网友发帖曝光一批冒充北上广城市资讯的博主,虽然发帖内容是在北上广吃喝玩乐,但IP显示他们的发帖地址在湖南,新京报贝壳财经记者随机点开部分微博有的属地与名称相符,有的则不同,例如”重庆吃喝生活“账号,其IP属地为北京。

网红遁形背后的IP属地生意:部分链接已下架 换关键词仍在卖

相关博主IP属地微博截图。

部分观点认为,账号内容与属地不相符或许与账号代运营公司位置有关,但多位网友仍然认为,不能接受这样的“不相符”。多位自媒体开始主动更改IP归属地,更改归属地背后的生意经也浮出水面。

5月6日,新京报贝壳财经记者发现,在某二手电商平台上,以“IP”为关键词搜索,跳出许多可更改手机或电脑IP地址的选项。

记者于昨日采访中询问是否支持更改微博IP属地时,一名商家对记者表示,支持更改IP属地,每台设备(电脑、手机)的IP价格最低12元,2台设备起卖。5月7日,该名商家的相关商品链接均被下架。

但5月7日新京报贝壳财经记者仍联系到了多个闲鱼相关卖家,卖家表示依旧提供相关更改IP属地服务,部分商家的商品链接下架但买家仍可直接联系。

某位商家表示,提供动态IP开关飞行模式可以随机跳转,并表示“工作室养号都可以“使用。也有商家今日表示,目前腾讯的业务不接了“屏蔽了”,但微博头条的还可提供服务。

网红遁形背后的IP属地生意:部分链接已下架 换关键词仍在卖

记者通过平台点进卖家主页与卖家沟通。

多个卖家仍在闲鱼上以通信、网络工作室身份存在,提供类似流量充值、动态IP等服务。

头部互联网内容平台均已上线IP归属地显示功能,平台:为减少恶意造谣、蹭流量等不良行为

某资深网络安全从业人士对新京报贝壳财经记者表示,部分卖家提供的IP属地更改原理就是使用VPN,“就是在各地建了一个地址池,这些地址可以轮番变化,但是相对于用的人来说是会变化的,有可能现在拨入西安,下次拨入在上海”。

某位互联网从业人员也向新京报贝壳财经记者展示了快速更改属地的成果。该位人士位于北京,其在短时间内对新京报贝壳财经记者展示了通过技术手段变更的多个归属地。

网红遁形背后的IP属地生意:部分链接已下架 换关键词仍在卖

上述人员向记者展示更改后的IP地址。

IP 地址(Internet Protocol Address)是互联网协议特有的一种地址,它是IP协议提供的一种统一的地址格式。IP地址为互联网上的每一个网络和每一台主机分配一个逻辑地址,以此来屏蔽物理地址的差异。代理IP则是上网过程中的一个中间平台,是由本机电脑先访问代理IP,之后再由代理IP访问目标网站页面。

新京报贝壳财经在百度搜索IP代理,动态IP等仍有大量广告和经营公司存在。淘宝、拼多多等也存在相关动态IP、IP更改的服务商品链接。各商家提供IP服务,包括静态、动态代理IP,支持电脑、手机、模拟器等设备。存在包年、包月、日租等付费模式。

网红遁形背后的IP属地生意:部分链接已下架 换关键词仍在卖

相关互联网平台常见IP服务提供商。

近期,微博全量上线IP属地功能,即国内显示到省份/地区,国外显示到国家,用户无法关闭该功能。随后,微信、今日头条、抖音、小红书、快手、知乎等平台也陆续上线“个人主页展示账号IP属地”功能。

新浪微博发布公告称,为减少冒充热点事件当事人、恶意造谣、蹭流量等不良行为,确保传播内容的真实、透明,于今年3月上线展示用户“IP属地”功能,全量开放评论展示发评IP属地功能;上线个人主页一级页面展示IP属地功能。

4月29日,微信方面公告称,为维护网络传播秩序,进一步打击仿冒搬运、造谣传谣等行为,微信公众平台将显示用户发布内容时的IP属地。

紧接着,4月30日上午,知乎官方账号发布了全面上线显示用户IP属地的公告。知乎称,此前站内部分问题的回答展示评论IP属地,将进一步升级显示IP地址属地功能。

多个平台共改表示,上线IP属地功能是为维护真实有序的讨论氛围,减少冒充热点事件当事人、恶意造谣、蹭流量等不良行为。

一般平台展示的账号IP属地为用户最近一次发文或评论时的网络位置,境内展示到省(区、市),境外展示到国家(地区)。账号IP属地以运营商提供信息为准,相关展示不支持手动开启或关闭。

北京市京师律师事务所许浩告诉新京报贝壳财经记者,《数据安全法》第八条规定:“开展数据处理活动,应当遵守法律、法规,尊重社会公德和伦理,遵守商业道德和职业道德,诚实守信,履行数据安全保护义务,承担社会责任,不得危害国家安全、公共利益,不得损害个人、组织的合法权益。”

利用“IP代理”服务进行违法行为,即卖家行为也属于违法行为。根据《数据安全法》第五十二条规定:“违反本法规定,给他人造成损害的,依法承担民事责任。违反本法规定,构成违反治安管理行为的,依法给予治安管理处罚;构成犯罪的,依法追究刑事责任。

公安部在“净网2021”工作成效发布会上就曾通报,专门针对网络电视和 “动态IP代理”等网上违法有害信息滋生的重点基础资源开展治理,会同有关部门依法查处非法网络电视平台146个,关停非法宽带线路1.3万余条、宽带上网账号5000余个。

他认为,通过使用代理IP修改属地信息,是向社会公众提供了虚假的、有误导性的信息,是属于不诚信的行为,仍具有一定的违法违规风险。

上线IP属地或响应“清朗行动”,行动已处置不良账号13.4亿个

互联网平台在近期纷纷上线IP属地功能,被看作是对网信办“清朗”行动的响应。

今年3月,国家网信办部署开展2022年“清朗”系列专项行动,聚焦影响面广、危害性大的问题开展整治,具体包括10个方面重点任务:一、“清朗·打击网络直播、短视频领域乱象”专项行动;二、“清朗·MCN机构信息内容乱象整治”专项行动;三、“清朗·打击网络谣言”专项行动;四、“清朗·2022年暑期未成年人网络环境整治”专项行动;五、“清朗·整治应用程序信息服务乱象”专项行动;六、“清朗·规范网络传播秩序”专项行动;七、“清朗·2022年算法综合治理”专项行动;八、“清朗·2022年春节网络环境整治”专项行动;九、“清朗·打击流量造假、黑公关、网络水军”专项行动;十、“清朗·互联网用户账号运营专项整治行动”等。

同时,近日,中央网信办就加强网络暴力治理进行专门部署,要求网站平台认真抓好集中整治,建立健全长效机制,确保治理工作取得扎实成效。

中央网信办有关负责人表示,这次“清朗·网络暴力专项治理行动”主要聚焦网络暴力易发多发、社会影响力大的18家网站平台,包括新浪微博、抖音、百度贴吧、知乎等,通过建立完善监测识别、实时保护、干预处置、溯源追责、宣传曝光等措施,进行全链条治理。

截至3月17日,国新办举行2022年“清朗”系列专项行动新闻发布会。国家互联网信息办公室副主任盛荣华介绍,2021年“清朗”系列专项行动共展开15项专项治理,包括对“饭圈”乱象的专项治理、对互联网账号运营乱象的专项治理、未成年人网络环境专项治理等。全年累计清理违法和不良信息2200多万条,处置账号13.4亿个,封禁主播7200余名,下架应用程序、小程序2160余款,关闭网站3200余家。

据国家网信办网络综合治理局局长张拥军介绍,今年将对已经认定的网络谣言开展一次全网清理,打上标签,作出明示,防止其反复传播,重点是涉及政治经济、文化历史和民生科普等领域的谣言信息。

同时,要求各网站平台对敏感领域、敏感事件产生的各种信息加强识别。对影响大、传播广的无权威来源信息,及时查证。把谣言信息消灭在萌芽状态,把负面影响降到最低。

对谣言信息发布和传播的相关方严肃追究,多次发布传播谣言信息的账号主体将全网禁止注册新账号。情节特别严重的将依法追究责任。

同时,他还称,今年冬奥会期间,针对攻击、辱骂谷爱凌、苏翊鸣等运动员、教练员等网络暴力行为,网信办采取了措施,取得了一些效果。今年以来,累计清理相关有害信息87.9万条,处置违法违规账号4.1万余个。

但是,网络暴力、网络欺凌容易反弹,不可能一“打”即止。今年将指导网站平台建立网络暴力行为监测模型,通过分析用户的评论、弹幕等环节的异常行为,综合举报数量频次,准确识别网暴苗头。网民还可通过国家网信办举报中心“12377”热线电话或网络等方式进行举报。

在清理违法违规信息的基础上,针对参与网络暴力的账号,将采取批量禁言、暂停私信等处置措施,防止网暴升级蔓延。研判行为性质,对其中首发、多发、煽动发布网暴信息的账号,采取永久禁言、关闭账号等措施,对涉嫌违法犯罪的依法追究法律责任。

同时,强化对用户的保护。指导网站平台上线“一键防护功能”等保护措施,限制陌生人私信、评论和转发,上线发文警示功能,引导用户友善评论等措施。

"Internet celebrities evade form" and "people are revealing" A lot of online jokes also emerge as the times require, not only that, the black ash products behind them also surfaced. On May 6, a shell financial reporter from the Beijing News found that IP territorial agents had become a hot business, and on online platforms such as Xianyu, some sellers said they could provide a paid service to change IP addresses.

On May 7, the Beijing News Shell Financial reporter tracked down and found that Xianyu had removed some of the links to provide change IP services. Beijing News Shell Financial reporter in Xianyu search for "IP address", "IP belonging place" and other related keywords show that there are no links to related goods. But related services for keywords are still being provided. At the same time, for some Internet professionals, it is easy to change their place of ownership.

The IP ownership change service is still sold after blocking, and the seller says that some platforms cannot be changed.

At the end of April, Weibo fully opened up the IP territorial function, and by May, the Internet content platform IP territorial function was basically opened. A number of netizens found that the IP territories of self-media accounts such as "so-and-so Mom in the United States" and "Xiao in the UK" are mostly in China, Henan Province, Hunan Province and other places. Netizens joked, "the name is studying abroad, the person is in the motherland."

At the same time, information about eating, drinking and playing around Weibo was also found by netizens that the IP dependency did not match the name. Some Weibo netizens posted posts exposing a group of bloggers who pretended to go northward to Guangcheng information. Although the content of the post was to eat, drink and make merry in the north, IP showed that their posting address was in Hunan. The Beijing News shell financial reporter randomly clicked on some Weibo dependencies that were consistent with the name, while others were different, such as the "Chongqing eating, drinking and living" account. Its IP belongs to Beijing.


Screenshot of relevant blogger IP Dependencies Weibo.

Part of the view is that the discrepancy between the content of the account and the territory may be related to the location of the account on behalf of the operating company, but many netizens still believe that such a "discrepancy" cannot be accepted. A number of self-media began to take the initiative to change the place where IP belongs, and the business behind the change also surfaced.

On May 6, a shell financial reporter from the Beijing News found that a search with the keyword "IP" on a second-hand e-commerce platform popped up many options that could change the IP address of a mobile phone or computer.

When the reporter asked whether to support the change of Weibo IP territory in yesterday's interview, a businessman told the reporter that he supported the change of IP territory. The IP price of each device (computer, mobile phone) was as low as 12 yuan, and two devices were on sale. On May 7, the merchant's related commodity links were removed from the shelves.

However, the Beijing News Shell Financial reporter still contacted a number of Xianyu-related sellers on May 7. The sellers said that they still provided relevant IP territorial services, and some merchants' links were removed from the shelves, but buyers could still contact them directly.

A businessman said that the flight mode of providing dynamic IP switch can jump randomly, and that "studio maintenance numbers can be used". Some merchants said today that Tencent's business is no longer "blocked", but Weibo Toutiao can also provide services.


The reporter clicks into the seller's home page to communicate with the seller through the platform.

A number of sellers still exist as communications and online studios on Xianyu, providing services such as traffic recharge and dynamic IP.

Head of the Internet content platform has been online IP home display function, platform: to reduce malicious rumors, traffic and other bad behavior

A senior network security practitioner told the Beijing News Shell Financial reporter that the principle of IP territoriality change provided by some sellers is to use VPN. "it is to build an address pool in various places, and these addresses can be changed in turn, but it will change relative to the users. It is possible to dial Xi'an now and Shanghai next time."

An Internet employee also showed the results of rapid territorial change to the Beijing News Shell Finance reporter. The person, who is based in Beijing, showed a number of belonging places changed by technical means to the Beijing News Shell Financial reporter in a short period of time.


The above-mentioned personnel showed the changed IP address to the reporter.

IP address (Internet Protocol Address) is a unique address of Internet protocol, and it is a unified address format provided by IP protocol. IP addresses shield physical address differences by assigning a logical address to each network and host on the Internet. Proxy IP is an intermediate platform in the process of surfing the Internet, in which the local computer accesses the proxy IP first, and then the proxy IP accesses the target website page.

Beijing News Shell Finance search IP agents in Baidu, dynamic IP and other companies still have a large number of advertising and operating companies. Taobao and pinduoduo also have links to service goods related to dynamic IP and IP changes. Various businesses provide IP services, including static and dynamic proxy IP, supporting computers, mobile phones, simulators and other devices. There are prepaid, monthly, daily rent and other payment models.


IP service providers are common on related Internet platforms.

Recently, Weibo fully launched the IP territorial function, that is, the domestic display to the province / region, foreign display to the country, users can not turn off this function. Subsequently, Wechat, Jinri Toutiao, Douyin, Xiao Hongshu, Kuaishou, Zhihu and other platforms have also launched the "personal home page to show account IP territory" function one after another.

Sina Weibo issued a notice saying that in order to reduce bad behaviors such as posing as parties to hot events, malicious rumors and scraping traffic, and to ensure the authenticity and transparency of the content, the user's "IP territorial" function was displayed online in March this year, with all comments displayed and IP territorial functions displayed on the first-level page of the online personal home page.

Wechat announced on April 29th that in order to maintain the order of online communication and further crack down on counterfeit handling, rumor-mongering and other activities, Wechat public platform will display the IP territory when users post their content.

Then, on the morning of April 30th, Zhihu's official account issued a full online announcement showing the user's IP territory. Zhihu said that the IP territoriality of some questions on the previous site will be further upgraded to display the IP address territoriality function.

A number of platforms have said that the online IP territorial function is to maintain a true and orderly discussion atmosphere and reduce bad behaviors such as pretending to be hot events, malicious rumors, and traffic.

The account IP displayed on the general platform is the network location of the user's last post or comment, which is displayed to the province (autonomous region and city) in China and to the country (region) outside the country. The IP of the account is subject to the information provided by the operator, and the relevant display cannot be manually opened or closed.

Xu Hao, a Beijing Capital Law firm, told the Beijing News Shell Financial reporter that Article 8 of the data Security Law stipulates: "in carrying out data processing activities, we shall abide by laws and regulations, respect social morality and ethics, abide by business ethics and professional ethics, be honest and trustworthy, perform the obligation to protect data security, undertake social responsibility, and shall not endanger national security and public interests, or harm the legitimate rights and interests of individuals and organizations."

It is illegal to use the "IP agent" service, that is, the behavior of the seller is also illegal. According to Article 52 of the data Security Law, "whoever violates the provisions of this Law and causes damage to others shall bear civil liability according to law." Whoever violates the provisions of this Law and constitutes a violation of the administration of public security shall be punished according to law; if the violation constitutes a crime, he shall be investigated for criminal responsibility according to law.

At a press conference on the effectiveness of the "net 2021" work, the Ministry of Public Security announced that it specially aimed at controlling the key basic resources for the breeding of illegal and harmful information on the Internet, such as network television and "dynamic IP agents," and worked with relevant departments to investigate and deal with 146illegal IPTV platforms and shut down more than 13000 illegal broadband lines and more than 5000 broadband Internet accounts.

He believes that modifying territorial information through the use of agent IP provides false and misleading information to the public, is an act of dishonesty, and still has a certain risk of breaking the law.

Launch IP dependency or respond to "Operation Qinglang", which has dealt with 1.34 billion bad accounts.

Recently, Internet platforms have launched IP territorial functions one after another, which is seen as a response to the "Qingqing" action of the Internet Information Office.

In March this year, the State Internet Information Office deployed to carry out a series of special actions of "Qinglang" in 2022, focusing on problems with wide impact and great harm, including 10 key tasks: first, the special action of "Qingqing to crack down on the chaos in the field of webcast and short videos"; second, the special action of "Qingqing MCN organization information content disorder"; and third, the special action of "Qinglang cracking down on Internet rumors". Fourth, "Qinglang 2022 summer minors network environment improvement" special action; 5, "Qinglang rectification application information service chaos" special action; 6, "Qinglang standardize network communication order" special action; 7, "Qinglang 2022 algorithm comprehensive control" special action; 8, "Qinglang 2022 Spring Festival network environment renovation" special action 9, "Qinglang crackdown on traffic fraud, black public relations, network water army" special action; 10, "Qinglang Internet user account operation special rectification action" and so on.

At the same time, recently, the Central Internet Information Office made special arrangements to strengthen the governance of cyber violence, requiring the website platform to seriously focus on centralized rectification, establish and improve long-term mechanisms, and ensure solid results in governance work.

A person in charge of the Central Network Information Office said that this "Qinglang Special Governance Action on Cyber violence" mainly focuses on 18 website platforms that are prone to cyber violence and have great social influence, including Sina Weibo, Douyin, Baidu Tieba, Zhihu, and so on. Through the establishment and improvement of monitoring and identification, real-time protection, intervention and disposal, traceability, publicity and exposure and other measures, the whole chain of governance will be carried out.

As of March 17, the State Information Office held a press conference on the "Qinglang" series of special actions in 2022. Sheng Ronghua, deputy director of the State Internet Information Office, said that a total of 15 special actions were carried out in 2021, including the special control of the chaos in the "rice circle", the chaos in the operation of Internet accounts, and the network environment of minors. In 2001, more than 22 million pieces of illegal and bad information were cleared, 1.34 billion accounts were disposed of, more than 7200 anchors were banned, more than 2160 apps and Mini Program were removed, and more than 3200 websites were closed.

According to Zhang Yongjun, director of the Network Comprehensive Management Bureau of the State Internet Information Office, this year, we will carry out a network-wide clean-up of identified network rumors, label them, and make clear statements to prevent them from spreading repeatedly, with emphasis on rumors in the fields of political economy, cultural history, and popular science about people's livelihood.

At the same time, each website platform is required to strengthen the identification of all kinds of information generated by sensitive areas and sensitive events. Check and verify the information from unauthoritative sources that have great influence and spread widely. Nip the rumor information in the bud and minimize the negative impact.

The parties involved in the release and dissemination of rumor information will be seriously investigated, and the main body of the account that has repeatedly released and spread rumor information will be prohibited from registering new accounts throughout the network. If the circumstances are particularly serious, responsibility will be investigated in accordance with the law.

At the same time, he also said that during this year's Winter Olympic Games, the Internet Information Office has taken measures to attack and abuse Gu Ailing, Su Yiming and other athletes, coaches and other online violence, and achieved some results. Since the beginning of this year, a total of 879000 pieces of harmful information have been cleared and more than 41000 illegal accounts have been disposed of.

However, cyber violence and cyber bullying are easy to rebound and cannot be stopped as soon as they are "hit". This year, we will guide the website platform to establish a monitoring model of cyber violence, and accurately identify the signs of cyber violence by analyzing the abnormal behavior of users' comments and on-screen comments, and synthesizing the frequency of reports. Netizens can also report through the "12377" hotline of the reporting Center of the State Internet Information Office or the Internet.

On the basis of cleaning up illegal and illegal information, for accounts involved in cyber violence, measures such as mass ban on speech and suspension of private messages will be taken to prevent the escalation and spread of cyber violence. To study and judge the nature of the behavior, take measures such as permanent ban on speech and closure of accounts that first, frequently or incite the release of Internet violence information, and investigate legal responsibility for suspected crimes in accordance with the law.

At the same time, strengthen the protection of users. Guide the website platform online "one-click protection function" and other protection measures, restrict strangers' private messages, comments and forwarding, online warning function, guide users to make friendly comments and other measures.

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