严打违规诱导 抖音禁止18岁以下未成年人直播打赏消费

5月31日消息，今日下午，“抖音黑板报”头条号发布抖音直播“关于规范网络直播打赏 加强未成年人保护”的公告。在规范直播打赏，加强未成年人保护方面，抖音直播将重点实施七大措施。官方表示，抖音直播禁止0-18岁的未成年人参与直播充值打赏消费， 并严厉打击违规诱导未成年人用户使用打赏服务。

对明知或应知用户是未成年人仍以任何形式欺骗、诱导、胁迫未成年人充值消费的主播和经纪机构，一经发现将从严处罚。

榜单方面，抖音直播全面整改榜单功能，禁止以打赏消费额度为唯一依据对主播和用户进行排名，并加强对“礼物”名称、外观规范设计，全面自查站内礼物，下线并调整可能带来非正确导向的礼物，禁止夸大展示、渲染特效等诱导用户。

值得一提的是，公告指出，抖音直播将于2022年6月7日起取消“PK惩罚”功能，每日20时至22时单个帐号直播间“连麦PK”次数不得超过2次。

除此以外，抖音直播还将优化升级“青少年模式”、建立专门服务团队、加强网络素质教育等。

Anchors and brokers who know or should know that the user is a minor and still deceive, induce and coerce the minor to recharge consumption in any form will be severely punished once found.

In terms of the list, Douyin Live comprehensively rectifies the list function, forbids ranking anchors and users on the basis of the amount of reward consumption as the only basis, and strengthens the name of “gifts”, standardized design of appearance, and comprehensive self-examination of gifts on the site.Offline and adjust may bring incorrect oriented gifts, do not exaggerate the display, render special effects and other induced users.

It is worth mentioning that the notice points out thatDouyin Live will cancel the “Competition punishment” function from June 7, 2022.The number of “joint broadcasting competitions” between 20:00 and 22:00 of a single account shall not exceed 2 times a day.

In addition, Douyin Live will also optimize and upgrade the “youth model”, establish a special service team, and strengthen network quality education.