E.W. Scripps Buys Podcast Company Stitcher

移动互联 2016-06-07

Media company E.W. Scripps
Co.


SSP


-0.29
%




has continued its push into podcasting with the acquisition of Stitcher for $4.5 million in cash.

Stitcher is a free app that streams more than 65,000 podcasts from publishers ranging from NPR to MSNBC to The Wall Street Journal. It will operate under Midroll Media, the podcast advertising company that Scripps acquired last year for $50 million, plus $10 million more over three years if the company hits certain milestones.

Midroll sells ads for about 230 programs like “WTF with Marc Maron,” “The Nerdist,” “StarTalk Radio” and “The Bill Simmons Podcast.” But podcast listeners these days have a handful of ways to actually tune into shows, through the likes of Apple’s podcast app or Google Play Music. Stitcher, one such service, has 8 million registered users and is installed in about 50 car models.

“We certainly have the ad sales force and the connections that make us a leader in the space, but today we depend almost exclusively on distribution into other channels,” saidAdam Symson,chief digital officer at Scripps. “This puts in place, with a very strong brand, another piece of the puzzle in the ecosystem play.”

Scripps purchased Stitcher from Deezer, the French streaming company thatacquired the service in 2014. A Deezer spokesperson declined to comment on the price, but a person familiar with the matter described it as a small “acquihire.” Before that deal, Stitcher had raised about $25 million in funding.

Stitcher’s dozen employees will join Midroll.

The acquisition comes asMidroll promotes its new Howl premium service, which offers original shows and ad-free archives of popular podcasts like “WTF with Marc Maron” for $4.99 a month. “At some point, the two will intersect,” Erik Diehn, vice president of business development at Midroll, said of Stitcher and the premium service.

As new listeners and shows enter the podcast world, companies in the space have been contending with a handful of industry challenges
, like measuring audience size and wooing big brand marketers.

“For the first time we’ll have significantly more ability to help with podcast discovery, to help with distribution, to help shows grow, and to help find out what audiences want in a way that we could not do before,” Mr. Diehn said.

Scripps has been on the hunt for digital acquisitions as of late. In April, it purchased humor website Cracked
from Demand Media


DMD


0.76
%




for $39 million. In 2014, Scripps bought digital video news company Newsy for $35 million, but took a $24.6 million goodwill impairment charge
on the business in the third quarter of 2015.

Last year, Scripps completed a merger with Journal Communications
. The two companies combined and spun off their newspaper holdings, merging broadcast operations under Scripps.

Write toSteven Perlberg at steven.perlberg@wsj.com

责编内容by:Rafe's blurblog (源链)。感谢您的支持!

您可能感兴趣的

马云:新零售以后,巨大的变革是新制造(附演讲全文)... “制造业必须要学会拥抱互联网,未来不存在Made In China或者Made In USA,未来的制造业是Made In Internet,未来的制造业全是在互联网上制造。” 9月10日,阿里巴巴集团董事局主席马云在2017世界物联网无锡峰会上发表主旨演讲时表示。 马云说,现在大家感觉到...
猫眼微影战略合作:王长田任董事长 郑志昊任CEO... 9月21日消息,互联网+电影平台猫眼和微影时代今日宣布实现战略合作,共同组建一家新公司“猫眼微影”。 据悉,今年6月以来,微影与猫眼的并购消息屡屡传出,微影旗下的娱票儿和格瓦拉将被并入猫眼,娱票儿和格瓦拉将裁撤大量员工,仅保留少数技术人员,更有消息指出成立十年的格瓦拉正面临破产倒计时。相关...
Gfycat ramps up its focus on game clips and highli... is already a pretty popular host for lots of content like short clips from shows and movies, but there’s also a pretty substantial store of content ce...
私募通互联网/移动互联网行业周报 2018.3.31-2018.4.8... 截止本周日下午,投资和并购在互联网/移动互联网行业共18起事件,涉及披露总金额38.64亿元人民币。从交易事件地域分布看,目前主要分布在北京市、上海市和广东省,占比分别为39.1%,21.7%,8.7%。 截止本周日下午,互联网/移动互联网行业共发生17起投资事件,披露投资金额...
Wish you could log into someone’s Netgear bo... If you're using a Netgear router at home, it's time to get patching. The networking hardware maker has just released a tsunami of patches for a couple...