Medium Subscriptions

营销策划 2017-04-20 阅读原文

It’s appears to have been an interesting few months at Medium HQ. First they lay off a significant chunk of the team
. Then they pitch their vision for content on the web
(advertising is bad). Finally, they launch a membership service
, offering premium content and and a handful of member only features.

And, of course, a promise to pay the writers who use the platform. Or, some of them.

It’s an interesting about face, moving away from ads & sponsorships to a pay-for-content service. The entire concept has some merit (and has been tried by other services). But if the NYT struggles to get enough paying subscribers, I’m skeptical that Medium will fare better.

So of course I had to sign up and see what they’re doing.

After a couple of weeks, my skepticism remains. There are several reasons that cause me to doubt the viability of this platform.

First, there is the issue of quality
. While I like the idea of an affordable membership paying for the work of writers I enjoy, I have yet to see the quality reflected in the members only content. Perhaps time will see this improve, but there is a lot of fluff content on Medium. This was true before the membership plan, but it has not shown much improvement.

And so distribution
is an issue as well. I have also enjoyed some great content on Medium (my Items of Note over the past year are comprised of about 50% Medium content). But I have no idea if my membership fee supports those people. I suspect not, as many of them are not full time writers. They have full time gigs and writing is just a part of their online activity & persona.

I would love to simply support these people. But $5 per month to my 20 favourite online writers gets a bit spendy. This is why I like the concept of micro-financing and what Medium is trying to do. If I could direct where some of the funds go to, this would be a win win situation.

Last, there is still the question of ownership
. I continue to believe Medium only works as a social network, a place to syndicate my writing that primarily lives in a location where I am in full control. Premium, member only content only makes the ownership issue more of a problem. If an article I write on Medium is shared with members and I am paid for it, do I have the freedom to post that article on my blog, where it’s available to the world for no cost?

I have no conclusion to share here. But the changes are interesting and I’m very curious to see what the next couple of years have in store for this platform.

&

chrisbowler

责编内容by:chrisbowler阅读原文】。感谢您的支持!

您可能感兴趣的

2018年,创业黑暗森林元年 救救创业,救救创新!!!这或许是这篇文章最真实的意义。 一、开年答题忙 2018年刚开年,科技商业圈的各种爆点就像约好了一样,一起爆发开来。 先是王思聪有钱任性大撒币,一下子开启了“直播竞技答题”的赛道。忽如一夜撒币来...
分分钟败光1个多亿,最后沦落到连水电费都交不起,且看他是如何扭转乾坤的?... 投中网(https://www.chinaventure.com.cn) 编者按:雷军对于小米手机的预装看得非常严。 他年少成名,23岁靠倒腾域名发家,赚到了第一个100万。10年后,他是CEO,是董事长,是投资人,14年后,他带领...
6 Ways to Connect Your Startup With Micro Influenc... History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually ...
影像医师怎么看 AI ?北大人民医院杜湘珂:医生不止是看片子这么简单... 雷锋网消息,近日,北京大学医学部影像医学学系第二次学术年会在北京举行。当天上午举行了“医学影像与人工智能论坛”。北京大学人民医院放射科原主任杜湘珂教授参与此次论坛,并在会上发表了题为《医学影像中的人工智能技术》的主题演讲。 ...
资产配置不是盲目冒险,也不是固守城池... 资产配置是指根据投资需求,将投资资金在不同资产类别之间进行分配,以满足我们的风险收益目标。而资产配置能力本质上是一种选择和决策能力。它体现在大众理财,风险投资,个人时间管理,企业决策等各个方面,即我们需要投入多少资源,冒多大的风险(本金亏损...