WhatsApp’s Snapchat Stories clone rockets to 250M daily users

移动互联 2017-07-27

Facebook is winning the race to bring Snapchat’s Stories format to the rest of the world before its originator. WhatsApp Status, its version of Snapchat Stories, now has 250 million daily active users. That’s despite it being relegated to a secondary dedicated tab in the app, opposed to being front and center on the home screen like Instagram Stories which also now has over 250 million users.

Snapchat by comparison only has 166 million daily users of its entire app. That include Snapchat’s private messaging feature that benefits from “Streaks” which uses gamification and emoji badges to incentivize friends to send at least one Snap back and forth each day.

Mark Zuckerberg announced the 250 million metric update during today’s Q2 2017 Facebook earnings call. That’s up from 175 million, which Zuckerberg revealed 3 months ago on Facebook’s previous earnings call. The rapid global growth of WhatsApp Status in the first 6 months since it launched in February demonstrates that Snapchat left a huge market open for exploitation by focusing on U.S. teens instead of kids all around the world.

TechCrunch

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