One of my readers contacted me recently for feedback on their web development portfolio. It was very nice aesthetically and showed off some cool projects.
The only part that needed some love was the introductory text above the projects. “I am an aspiring web-development student. I work in JavaScript, HTML, and CSS. I love to write beautiful code and learn new skills.”
Why This Isn’t Very Effective
Imagine you’re a video game collector. You stumble upon a really rare game that’s priced very low, as if the seller doesn’t really know what they have. You buy it and take it home. Awesome! 
The problem is it has all these nasty price stickers left over from the store it was originally purchased at right on the front. Now, even though you got a great deal, you have a problem : you need to get rid of those stickers without damaging the box to realize the full value of your pick-up.
You go to the hardware store and ask if they have products to remove stickers. They do, fortunately, and they show you to an aisle with three options. You decide to read what’s on the bottles to help you decide which to buy.
The first bottle has a big logo at the top for “Acme” which is the company that makes the product. Aside from that logo, this is the only text you can find on the bottle:
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