Introducing Signal

创业投资 2017-04-11 阅读原文

You have assumptions about why your users come and go. You believe that if they do this specific thing, they’ll become a loyal and active user. If they don’t, they won’t. While your intuition is likely on the right track, more specifics lead to better results for your product.

A well-known example is Facebook’s finding that “seven friends in 10 days” almost always leads to a long-term user. In your gut, you know that adding friends is valuable, but you couldn’t possibly be that specific without crunching some numbers.

And while adding friends might have been a big factor leading to retention, there surely are others. But how do you find them?

That’s why we built

helps you find user behaviors that correlate to higher retention and engagement

leaving the complicated math to Mixpanel. It’s the latest addition to our suite of products that automates insights for you

Let the data science team be

We always aim to take the guesswork out of hitting your product goals.
With Signal, you can validate your assumptions and identify specific user behaviors that will lead to higher retention
or whatever it is that you care about.

By viewing how your top events correlate with your goal, you can even discover opportunities you might’ve missed otherwise.

Of course, with some modeling, you or your data science team could crunch these numbers and find strong correlations. But with Signal, you can stress-test your assumptions

in mere minutes

That means getting ahead on building your product, and allowing the data scientists get back to their most pressing issues.

And since a data scientist would never throw a chart on your desk without explaining its significance, Signal won’t either.
Instead of just spitting out a raw correlation number, Signal recommends where to take action and where to hold off.
Each result comes with a Key Finding, which tells you how this event impacts conversion and how often users are doing. This type of insight helps eliminate false positives and surface hidden drivers of retention.

With Signal validating your assumptions (or not) in an easily interpretable way, you can get back to building things with confidence and your analysts can focus on other things.

How do I use it?

To get started with Signal, watch the video below, or read on:

If you’re a Mixpanel user, you already have access to Signal under the Engagement tab.

Go into the report and start by seeing how “Your Top Events” are correlated with 2nd Week Retention. This query will calculate a list of optimal actions for users to take and analyze the statistical relationship between them and 2nd Week Retention. Some of these may be no-brainers. Some of them may surprise you. Either way, you’ve already got a laundry list of user actions to lean into or limit.

As you more complex questions about your user journey, you can adjust the events, time frame, and user groups within Signal to quickly confirm or refute long-held assumptions. Who knows? Maybe you’ll discover a couple of aha moments in your own product.

责编内容by:Mixpanel 【阅读原文】。感谢您的支持!


7年服务24家影视机构,这家公司靠“版权+”加出千亿IP市场... 9万小时音视频数字化转储; 200余万条音视频资料编目; 40多万期节目版权信息采集、著录、审核; 百万条音著协音乐账单数据梳理; …… 7年时间,这家以“版权管家”自称的公司已经服务着国内超过三分之一的电视台。 ...
The 5 Types of People You Need on Your Team When S... Opinions expressed by Entrepreneur contributors are their own. When you're starting a business, what kind ...
脉脉的「脉搏」:做自己的内容平台 脉脉是什么? 一款建立职场「人脉」关系的社交软件还是一个职场吐槽软件? 刚完成 D 轮 2 亿美元融资的脉脉或许要给出新的答案了。在 8 月 21 日脉脉的品牌升级会上,脉脉的创始人兼 CEO 林凡一上场就以「脉脉是什么」作为演讲...
Why Your Next Gig Could Be On Your Phone You order your transportation from Uber or Lyft; you order burgers from Seamless, Grubhub, or some other app. Now, findi...
风口之上,智能投顾怎么突然失声了?... 题图来自:视觉中国 智慧金融一直被认为是AI目前最被看好的落地领域,特别是智能投顾。虽然在欧美国家,智能投顾正在如火如荼的进行,可是我国,情况似乎并不明朗。 作为银行系首家上线的智能投顾,摩羯智投无论是体量还是影响力上都榜...