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Spotted: Tim Cook parties at Coachella

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Spotted: Tim Cook parties at Coachella
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This weekend was Coachella — and one person who apparently needed no reminding of this fact was Tim Cook.

Apple’s CEO was snapped at the event, posing for a picture with DJ and music producer Diplo. “Some random guy came up to me and asked for a picture but I look good so here it is,” Diplo humorously captioned the photo.

View this post on Instagram

some random guy came up to me and asked for a picture but I look good so here it is

A post shared by diplo
(@diplo) on Apr 14, 2019 at 11:27am PDT

Coachella

The massive Coachella music festival has had its fair share of Apple tie-ins in the past. iBeacons were first introduced back in 2014
, and the event has also been screened on Apple TV
. In 2015, the Apple Watch got a neat bit of promotion at the event after Beyonce  posted photos
of herself at the festival sporting an 18-karat Apple Watch Edition and exclusive custom band.

In 2017, a less savory Apple story emerged from Coachella when a phone thief supposedly nabbed 100 phones — only to be foiled using Apple’s Find My iPhone feature
.

Tim Cook didn’t share any details of his Coachella trip on his Twitter account. Given how hard he works, though, it’s great to see Apple’s CEO letting off a bit of steam on the weekend. After all, we now how much Cook likes to boogie on down!

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Spotted: Tim Cook parties at Coachella

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