CHICAGO–(BUSINESS WIRE)–InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing
execution firm, today announced that it has signed a multi-year
technology contract with one of the world’s largest adult beverage
companies to become its software provider for the ordering, tracking,
and data warehousing of point-of-sale materials and branded merchandise
throughout the United States.
The award, secured after a competitive process and robust diligence
period, is unique for InnerWorkings in that the scope is exclusively
related to its proprietary technology, which will replace multiple
existing systems currently being used by the client, while offering
significantly more functionality. The technology InnerWorkings will
deploy allows for project management of brand programs and an
aggregation tool for ordering marketing materials across the client’s
sales team and hundreds of distributor partners. The system will enhance
creativity through collaboration, drive down purchasing costs, improve
brand consistency, and provide transparency into ordering behaviors and
inventory levels by market while automating the processing of co-op
“InnerWorkings has made a substantial investment in VALO ®
over the years, and we are known in our market today as much for our
software as we are for our procurement capabilities. We are proud of its
functionality and its ability to remodel our clients’ processes”, said
Rich Stoddart, InnerWorkings’ Chief Executive Officer. “Our technology
platform has been developed through years of close collaboration with
marketing and brand professionals from multiple verticals with the goal
of solving their pain points. There is no better indication that we’ve
built a system that transforms legacy purchasing processes than this new
The software to be deployed for this client is a new expansion of VALO ®
with a focus on best in class UI and UX upgrades to provide a B2C
experience in a B2B environment, including full client branding, color
palette, and fully customized order flow. The launch is scheduled for
VALO ® was developed inhouse over several years by more than
100 talented, full-time technology employees at InnerWorkings committed
to delivering leading global marketing execution software. To date, VALO ®
has been deployed in 38 countries, supports 13 languages, and transacts
in 28 currencies. VALO ® has multiple patents and a patent
pending for aggregated ordering. VALO ® can also plug in
to client systems like SAP Ariba and Coupa, determined by customer
workflow and as part of the InnerWorkings’ solution design process.
For more information about InnerWorkings, please visit www.inwk.com .
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 1000 brands across a wide range of
industries. As a comprehensive outsourced enterprise solution, the
Company leverages proprietary technology, an extensive supplier network
and deep domain expertise to streamline the production of branded
materials and retail experiences across geographies and formats.
InnerWorkings is headquartered in Chicago, IL and employs approximately
2,100 individuals to support global clients in the execution of
multi-faceted brand campaigns in every major market around the world.
InnerWorkings serves many industries, including: retail, financial
services, hospitality, consumer packaged goods, nonprofit, healthcare,
food & beverage, broadcasting & cable, automotive, and transportation.
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