Talentry scores €6M for its ‘social recruitment and marketing’ platform

科技动态 2018-06-19 阅读原文

Talentry
, a startup based in Munich that has developed a “social recruitment and marketing platform,” has closed €6 million in Series A funding.

Leading the round isNauta Capital, the pan-European VC focused on SaaS, with participation from Rocket Internet’s GFC, Allgeier SE, and number of angel investors. I also understand that GFC previously backed Talentry’s €2 million seed round.

Relatively low-key to date, Talentry offers a SaaS to enable companies to utilise their employees’ social networks to help with recruitment. The platform powers employee referral and
employee advocacy programs, including the ability for employees to easily share job openings and corporate content. The premise is that, although social recruitment is as old as recruitment itself, simply having employees post job openings on various social channels alone, is no longer going to cut it.

Instead, explained Talentry CEO Carl Hoffmann on a call last week, social recruitment combined with content marketing works much more effectively. For example, employees could share a company blog post about an upcoming product, which would also include relevant job postings. The landing pages generated by Talentry are personalised, too, so that the employee who shared the content is clearly signposted and the recruitment-related content can be further adapted for their audience accordingly.

More broadly, Hoffmann says that fierce competition for talent is changing the way companies recruit. This is seeing a marketing strategy comparable to winning customers. “To do this successfully — attracting candidates, building talent pools and nurturing them long-term — companies need the right technology,” he explains.

Talentry says it serves over 150 clients across all industries, including Henkel, Swiss Post, Vodafone, Axel Springer, and Universal Music Group. Meanwhile, the new funding will be used to develop further product features, such as a more powerful CRM for tracking recruitment leads, and to grow the team. Hoffmann says the company also plans to launch in international markets, including the U.K. and U.S., adding to the German-speaking countries it currently targets.

Guillem Sagué, who led the investment at Nauta Capital, says: “At Nauta we invest in capital-efficient global disruptors in the software space, and we believe Talentry has the potential to create a new software category focused on building and nurturing relationships with talented potential candidates at scale. As this is the first investment we made in Germany from our current €155 million fund
this investment is the first building block of our German operations”.

TechCrunch

责编内容by:TechCrunch阅读原文】。感谢您的支持!

您可能感兴趣的

Veteran VCs Trae Vassallo and Neil Sequeira attrac... They’re back. After staying heads down for the past year, Trae Vassallo and Neil Sequeira, two longtime venture capitalists whose individual brands...
世界上最成功的领导者的8大领导特质 “领导者”这个词通常让你想起一些级别高的人:你的老板、政治家、总统、首席执行官等等。 但领导力实际上并不是只有特定职位的人才能拥有的能力,也不能因为说一个人已经工作了很多年就意味着他已经获得了领导一个团队的素质和技能。 晋升到一个管理岗位并不会让你自动成为一名领导者。 首...
PayCoiner Aims to Become an Easy Way of Introducin... The cryptocurrency market has been around for a relatively short period of time. Yet, it has managed to create a positive impact, rapidly gain...
ETU:高性能去中心化跨链服务平台 | ONE.TOP评级... 声明:本测评内容仅供参考,任何依本测评内容作出的投资行为,与本测评内容无关。项目有风险,投资须谨慎。 Statement: the contents of this assessment are for reference only. Any investment behavior made a...
我们的目标:一家千亿美金的公司 今天是集团上市后的第一次年会。一千多名小伙伴齐聚厦门,我做了题为“Future未来”的主题演讲。上市不是我们的终点,而是新的起点,未来我们会成为一家千亿美金的公司。为了新的梦想 今天是集团上市后的第一次年会。一千多名小伙伴齐聚厦门,我做了题为“Future未来”的主题演讲。上市不是我们...