Talentry scores €6M for its ‘social recruitment and marketing’ platform

科技动态 2018-06-19

Talentry
, a startup based in Munich that has developed a “social recruitment and marketing platform,” has closed €6 million in Series A funding.

Leading the round isNauta Capital, the pan-European VC focused on SaaS, with participation from Rocket Internet’s GFC, Allgeier SE, and number of angel investors. I also understand that GFC previously backed Talentry’s €2 million seed round.

Relatively low-key to date, Talentry offers a SaaS to enable companies to utilise their employees’ social networks to help with recruitment. The platform powers employee referral and
employee advocacy programs, including the ability for employees to easily share job openings and corporate content. The premise is that, although social recruitment is as old as recruitment itself, simply having employees post job openings on various social channels alone, is no longer going to cut it.

Instead, explained Talentry CEO Carl Hoffmann on a call last week, social recruitment combined with content marketing works much more effectively. For example, employees could share a company blog post about an upcoming product, which would also include relevant job postings. The landing pages generated by Talentry are personalised, too, so that the employee who shared the content is clearly signposted and the recruitment-related content can be further adapted for their audience accordingly.

More broadly, Hoffmann says that fierce competition for talent is changing the way companies recruit. This is seeing a marketing strategy comparable to winning customers. “To do this successfully — attracting candidates, building talent pools and nurturing them long-term — companies need the right technology,” he explains.

Talentry says it serves over 150 clients across all industries, including Henkel, Swiss Post, Vodafone, Axel Springer, and Universal Music Group. Meanwhile, the new funding will be used to develop further product features, such as a more powerful CRM for tracking recruitment leads, and to grow the team. Hoffmann says the company also plans to launch in international markets, including the U.K. and U.S., adding to the German-speaking countries it currently targets.

Guillem Sagué, who led the investment at Nauta Capital, says: “At Nauta we invest in capital-efficient global disruptors in the software space, and we believe Talentry has the potential to create a new software category focused on building and nurturing relationships with talented potential candidates at scale. As this is the first investment we made in Germany from our current €155 million fund
this investment is the first building block of our German operations”.

TechCrunch

责编内容by:TechCrunch (源链)。感谢您的支持!

您可能感兴趣的

光控众盈高扬:2018年,好内容依然是最稀缺的投资标的... 知识付费走过所谓的“2016年元年”,来到有些魔幻的2018年。 从开年至今,知识付费领域经历了多个事件:多家直播答题平台以“知识付费”之名开启撒币模式;网...
Technology for Marketing 2017 Recap A round-up of our time at TFM 2017 This week the Smart Insights team were in ...
Why work for a Series B startup Between large companies paying insane salaries to the cost of starting a company...
The power of payback periods in online advertising There’s a common misconception among SaaS marketers and analysts about measuring...
陈春花:管理的本质在于激发员工的自我领导能力... 我曾到微信总部参观,发现那里的工作环境设计得非常宽松,除了有让员工锻炼、交流、休息的场所和设施,更重要的是形成了一种自我管理、自我承担责任与目...