For more information, please see the Q & A summary below.
Netizens:You are not allowed to hand it on the Internet.AThe anchors of my friends hold their orders.AlsoYou can’t force an order，Do you mean it?
Luo Yonghao: it doesn’t mean that 100% is not allowed, so don’t make the scene too ugly and clumsy.
Let me cite a typical case of offline retailing, for example, if you go to Apple’s direct store, Apple’s direct store, his service is impeccable. In the whole process, he doesn’t feel that anyone is going to harass you or anything. But after you go in, he won’t care about you, he just won’t put pressure on you. But if you stare and touch yourself, and then you don’t understand, look up and look around like this, and when you look like you need service, someone will arrive in an instant. These are all places that have been done very well, nourishing everything in silence. The people in the Apple store didn’t force you to buy anything during the whole service, but in fact, their speech skills are finely trained and don’t feel clumsy or disgraceful. I hope we can do that in the studio.
Netizens: the live broadcast mode of making friends is different from the one outside, soHow do you guarantee it?Make a friendE-commerceAcademic courtTaughtLive broadcastMethodCan the whole industryApplicable？
Luo Yonghao: these are two different things. We have our own style in the studio, but the style of our teachers in our training school will be studied and many corresponding courses have been developed. As long as it is not illegal or illegal, we will teach it. After the anchorman learns it, he can decide which style to use.
Netizens:Mr. Luo, what do you think you did right in this live broadcast?，To break the curse of the “ghost lamp of the industry”？
Luo Yonghao: the saying of “industry ghost lamp” lacks logical support. After I became an anchor, the state strengthened its supervision because there were many chaotic phenomena in the past, such as deceptive, performing anchors, and industrial and commercial irregularities. Since I joined the industry, there have been several waves of rectification. Because we have been operating in compliance, and several waves of rectification have not found any problems, but something has gone wrong in some organizations and anchors in the process of rectification, so some people on the Internet have said that there are some industry lights. I can’t agree with this statement at all, it’s more of a coincidence in time.
Netizens:Does it matter whether you fall in love in the office?
Luo Yonghao: management and romantic partners cannot be in the same department, as is the case in most enterprises. But we don’t care about ordinary office romances, it’s not the company’s turn. There are such requirements for the management, for example, you are a department head, one of your employees is in a romantic relationship with you, and we do not allow you two to be in the same department at this time.
In principle, anchors will not interfere when they fall in love, because there is no superior-subordinate relationship between anchors. Falling in love in a superior-subordinate relationship will involve a more complex workplace ethical issue, such as performance, salary, bonus and promotion determined by the subordinate. As a result, there is a problem when the two are in a relationship.
Netizens: online biographyYou want to quit.Make a friend, teacher Luo left, how to protect the rights and interests of consumers?
Luo Yonghao: that’s a very good question. There may be some misunderstanding here, saying that when people come to our studio to buy things, they recognize Lao Luo. At first, this is the case. Later, we spared no effort to type out the brand of making a friend for nearly two years. So now, both partners and our users all recognize the brand of making friends.
In addition, although I am out of the management of making friends, it does not mean that I am completely separated from this company. I have to broadcast dozens of shows every year, and you can call me at any time if something goes wrong, so you don’t have to worry about it. I also firmly believe that as we build the brand of making friends better and better, one day most people do not know who Luo Yonghao is, but know who making friends is, then my transition will be completely completed.
Most iPhone users only know Apple, but they don’t know who Jobs is. Like my friends and friends in my hometown, and even my family, many elders use Apple phones. He knows that Apple is a big American brand, but he doesn’t know who Jobs is, which is very common.Therefore, in the final analysis, the enterprise must make the enterprise brand bigger than the personal brand before it can complete the development..
In fact, I would like to tell you responsibly that the proportion of product accidents among several anchors in China is far lower than that of those large e-commerce platforms. You should not think about the character of this anchor. If you want to think of a business logic and interest relationship, you will understand that an anchor has made himself a nationally well-known anchor, selling products that have no problem, and the profit is far greater than that of selling products with problems.
But even so, there will be problems occasionally. When something goes wrong, it depends on how to remedy it, how to admit mistakes, how to compensate everyone, how to solve the problem, but it is absolutely impossible for you to expect it to be safe.
Netizens:If Mr. Luo doesn’t appear on camera, hand in.AMy friend won’t be gone for long and will soon collapse. Do you agree?
Luo Yonghao: this is nonsense, because today my live broadcast time accounts for less than 3% of the whole company. Many live broadcast companies rely on a single anchor to sell more than 90% of the goods, but it is not the case to make friends. My playing or not playing has little impact on the company’s revenue. Take our daily number of games as an example, because the recent average number of games has been affected, the main live room is about 10 million, and when there is no logistics impact in front, it is about 15 million. I can’t make up with it, and the fluctuation of sales is in the range of 8%.
So making a friend is now a very healthy live e-commerce company. It doesn’t matter if I’m here or not.