How Amazon dominates the competitive search landscape

营销策划 Marketing Land (源链)

Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth, with the scale and impact of their paid search investments eclipsing their closest rivals.

This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Featured in this report:

  • What is Amazon’s share of ad spend in US/UK markets?
  • How much click share does this win them?
  • What are the three key factors which contribute to Amazon’s dominant search performance?
  • What are the tactics and strategies retailers can use to get more click share?

Visit Digital Marketing Depot to download “How Amazon Dominates the Competitive Search Landscape.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at
http://digitalmarketingdepot.com

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