Google launches ‘Instagram Stories’ for mobile sites

移动互联 2018-02-14

Google has given mobile websites a new way to share content with the launch of AMP Stories. Described by the search engine as a "visually rich [form] of storytelling" the tool treads a similar path toInstagram Stories.

For those not familiar with AMP (which stands for Accelerated Mobile Page), it's an open-source project that loads content on mobile websites extremely quickly. The system was developed around two years ago in response to Google noticing that users were spending more of their time in apps rather than on conventional websites.

AMP Stories, on the other hand, is Google's answer to content-sharing platforms like those found on Snapchat, Instagram and Facebook. In short, AMP Stories, which has just been launched as a developer preview, will be a full-screen display of content for mobile users. The format will appear in Google searches, with readers able to tap or swipe their way through the content.

AMP Stories has already been picked up by The Washington Post, CNN, Mic, Conde Nast, Wired, People and Mashable.

It's still early days for AMP Stories, which are yet to be dotted with adverts. It's only a matter of time, though, until sponsored messages start popping up, with a Google spokesperson saying that ads and further details about the platform are due to appear in the coming weeks.

Given that Google updates play into its rankings, it's no surprise to learn that adopting AMP Stories could give websites a real boost on search engine result pages. This is because Google looks favourably on sites that load their content as quickly as possible, and nothing gets much faster than AMP.

"While some stories are told best through text, the AMP Project wanted to ensure publishers can invest in new ways of storytelling and engaging readers on the open web," said Google AMP Project engineering lead Malte Ubl, speaking in an AMP WordPress post .

Related articles:

Creative Bloq

责编内容by:Creative Bloq (源链)。感谢您的支持!

您可能感兴趣的

The Google employee who wrote the anti-diversity m... Google CEO Sundar Pichai released a memo slamming the manifesto for "advancing harmful gender stereotypes in our workplace." Adnan Abidi/Reuters ...
应对苹果谷歌挑战:亚马逊发布多款Echo智能家居产品... 北京时间9月28日早间消息,亚马逊正准备应对苹果和谷歌在智能设备领域的竞争。周三,该公司推出了一系列消费类产品,包括由Alexa驱动的数字家庭中心、体积更小价格更低的Echo音箱,以及带显示屏的迷你版Echo,即Echo Spot。 尽管硬件产品并不是亚马逊盈利能力的关键,但对于推动Alexa...
Google介绍Peer Grouping技术细节:如何筛选恶意Android应用... Android系统的开放固然赢得了众多开发者和用户的青睐,但同时安全也成为摆在Google面前的重大挑战。近年来,Google不断借助机器学习和人工智能技术来甄别危险应用,从而在用户安装之前扼杀和打击恶意程序和漏洞。今天Google在博文中公布了其中Peer Grouping技术的细节,它能确保Pl...
Google selling access to its giant AI cloud system... The New York Times Google has developed massive, artificially intelligent cloud computers to advance its AI products. Today, the company...
Google Earth VR新增街景功能:让用户获得更佳的沉浸感... Google Earch VR的产品经理Joanna Kim表示:“通过Google Earth VR,用户能够在虚拟现实世界探索任何地方。我们将街景带到Earth VR中,以便于让你更轻松的观察和了解这个世界。” Kim继续说道:“本次更新之后允许用户在Earth VR体验全球85个国家...