Google Pixel Shipments Doubled to 3.9 Million in 2017 While the Essential Phone Stalled Out

In 2017, Google took the wraps off the Pixel 2 series, and Andy Rubin-backed startup Essential launched theEssential Phone. The smartphones had their respective rough patches — thePixel 2 XL’s screen became the subject of controversy, and the Essential phone’s launch was rife with issues from the get-go
. All else being equal, though, Google’s smartphones handily beat the Essential Phone in terms of sales.

According to Francisco Jeronimo, the research director at the International Data Corporation (IDC), shipments of theGoogle Pixel series doubled to 3.9 million in 2017, while Essential managed to ship just 88,000 phones between July 2017 and the end of the year.

shipments continue to grow, but they still represent a tiny portion of the smartphone market

— Francisco Jeronimo (@fjeronimo) February 12, 2018

That might sound like great news for Google, but to put the numbers in context, overall Pixel sales for the period were still dwarfed by competition from Samsung, Apple, and Huawei. It’s also important to note that while the Google Pixel’s sales doubled in 2017, the first Pixel-branded device launched toward the end of 2016. Sales of the original Pixel were around the 2 million mark in 2016, but we don’t how sales split between the Google Pixel and the Google Pixel 2 in 2017.

As for the Essential Phone, there’s a lot of room for improvement.

. @Arubin
‘s @essential
smartphone is still a long way from becoming a successful venture. In 2017, it shipped less than 90K units (first six months after launch)

— Francisco Jeronimo (@fjeronimo) February 12, 2018

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