Essential sold fewer than 90,000 phones in its first six months

手机数码 2018-02-13

Essential, Android co-founder Andy Rubin’s new smartphone venture, had a rough go of it last year trying to get off the ground with a brand-new flagship handset. Not only did the device face some serious launch delays
, but industry research firm IDC is now reporting that Essential sold fewer than 90,000 units in its first six months on the market.

Francisco Jeronimo, IDC’s research director, tweeted out the stat this morning
, writing that the device is “still a long way from becoming a successful venture.” No one reasonably expected Rubin’s new smartphone company to go head-to-head with Apple or Samsung anytime soon (or ever for that matter). But 88,000 units, which is the exact figure IDC reports for Essential Phone sales in 2017, is still quite low and illustrates the uphill battle Rubin is fighting by launching a new phone in a mature, high-end market dominated by some of the world’s largest and most well-equipped corporations.

Essential is effectively a startup, and although it has some of the best expertise in the business alongside Rubin’s reputation, the company may not be able to weather the storm as it slashes costs on the Essential Phone and gears up to inevitably try and launch a successor. The device itself is now $499 after some aggressive cost-cutting and a temporary $399 Cyber Monday deal
, suggesting Essential’s margins may be razor-thin at this point as it tries to get more units out into the wild. How long the company continues down this path is up in the air, but the phone is still receiving camera updates
, and an eventual Android 8.1 Oreo update is coming soon
.

The Verge

责编内容by:The Verge (源链)。感谢您的支持!

您可能感兴趣的

共享充电,王兴的锦上添花,陈欧的绝处逢生... 美团希望获得新入口,聚美优品迫切苦寻新入口,而他们都找到了一个领域——共享充电。 最近,陈欧发声称期待年底街电日单突破1000万(目前月均几十万),成为聚美新入口;另一边,美团进军共享充电领域的消息不胫而走,有唱红有唱衰,但事实上,美团的共享充电,无论从产品形态,还是王兴个人的心境来说,都和市面上...
8大平台复盘2017战绩,他们说2018年出口电商卖家要这么做... 跨境电商卖家只有更好的把握和紧扣平台政策,更好的适应市场规则,才能做好跨境电商生意。2018,卖家应该如何应对平台新政策?如何开拓新市场呢? 1月11-12日深圳“跨境电商2018全球趋势发布会暨雨果网全球客户答谢会”上,雨果网副总Maggie作为对话主持,从客户、市场、产品等维度出发,与亚马逊...
“I Know A Guy..” 1 Nazzal Naseer | 2017-08-28T14:00:00+00:00 A few weeks ago, I was at a tech summit f...
From Korea to Kazakhstan, e27 will search 23 count... Early stage startups can now apply for TOP100 APAC 2018, organised by e27 and powered by the community. This year, e27 will be extending the sea...
前荣耀掌门人刘江峰最近并不顺利 他后悔了吗?... 原标题:【人物】刘江峰后悔了吗? 来源:界面新闻 饶文怡 8月31日下午三点多,刘江峰转发了一条酷派手机的广告到朋友圈,配上的文字是“收山之作,敬请光临”。 熟悉的朋友们很快猜到,传了几个月的消息终于要宣布了。 几个小时后,来自酷派董事会的公告正式宣布:刘江峰于8月31日辞任公...