, Samsung is still the flagship king in the Asian market, accounting for a whopping 50% of all smartphone sales in the country during Q1 2018.
The company’s premium shipments were led heavily by its most recent flagships, theGalaxy S9 and S9+. These devices accounted for a total of 29% of all high-end sales during the period ending March 31, with the smaller variant equating for a 12% market share and the Plus-sized model proving to be the more popular of the two with 17%. Also in high demand was the South Korean company’s recently-launched Galaxy A8
+ which is available as an online exclusive.
Following on from Samsung, in second place, was OnePlus
. The popular brand relied solely onOnePlus 5T sales during the quarter and the company’s focus on a single device appears to have paid off – the device became the best-selling smartphone throughout the period, capturing an incredible 25% of the market for the Chinese brand. Rounding off the top-three was also Apple
, who managed to capture a 20% share thanks to the popularity of older iPhone models and the relatively new iPhone 8 and X devices.
Overall, Samsung, OnePlus, andApple were able to capture 95% of all premium smartphone sales during the three-month period. Nevertheless, the flagship segment is still in its early stages, with overall sales accounting for just 4% of all Indian smartphone sales at this point in time. Despite this, however, the trio of brands could face tough competition from Huawei
going forward, as well as number-one manufacturerXiaomi.