Holiday e-commerce revenue will surpass $100B, according to Adobe

科技动态 Marketing Land (源链)

Adobe says this year’sholiday e-commerce earnings will beat last year’s $92 billion — up 13.8 percent to break $100 billion.

According to Adobe, online sales will reach $107.4 billion , with the largest online shopping day of the year to occur Cyber Monday, November 27. The Monday after Thanksgiving is expected to bring in $6.6 billion, accounting for the most overall e-commerce growth (16.5 percent year over year) of all the holiday season shopping days.

“One out of every six dollars this holiday season will be spent between Thanksgiving and Cyber Monday, leading to $19.7 billion in sales,” says Adobe.

To put the $107.4 billion in perspective, Adobe says the revenue that will be generated online this month and next will be enough to buy every team in the NFL, with $20 billion still to spare.

2017 holiday e-commerce forecast

Adobe did a deep dive into its Cyber Monday forecasts, predicting that most shoppers will go online between 8:00 p.m. and 10:00 p.m. local time to purchase gifts. The report also claims that online conversion rates reach their annual peak the last hour of Cyber Monday — representing four times the average conversion rate.

2017 Cyber Monday sales cycle

Adobe says email marketing will drive the largest volume of sales during the Black Friday to Cyber Monday shopping period, outperforming paid search, organic search and display.

Not only does Adobe forecast that online holiday sales will surpass $100 billion this year, it also reports most retail website visits will happen on mobile versus desktops.

“For the first time, consumers will visit retailer websites from mobile devices more than desktops,” claims Adobe. While holiday gift research may start on mobile, Adobe still predicts two-thirds of holiday e-commerce sales will happen on a desktop.

Adobe forecasts its holiday e-commerce numbers based on aggregated, anonymous data pulled from its Adobe Experience Cloud and Adobe Analytics Cloud products, with predictions based on analysis of 1 trillion visits to more than 4,500 retail websites and 55 million SKUs.

Last year, Adobe predicted online holiday sales would reach $91 billion . According to its own numbers, November and December online holiday sales totaled $91.7 billion by year’s end. The National Retail Federation reported much higher numbers , claiming 2016’s online holiday sales reached $122 billion.

您可能感兴趣的

影响和被影响(5.3) 这两天有个热点的事件就是《后来的我们》涉嫌票房作假,同时也涉嫌大量大V集体营销的事件,本来《后来的我们》还算一部能够值得一看的影片,但是一经历这个事情让所有人也大跌眼镜,不明真相的吃瓜群众完全有一种上当受骗的感觉。让我也又想谈谈影响和被影响的话题。 首先谈的就是社交影响和粉丝营销,由于大V有较大...
马云:99%墨西哥企业可以在电商、互金云计算合作... 新浪科技讯 9月6日下午消息,墨西哥总统培尼亚到访 阿里巴巴 杭州总部,代表墨西哥政府与阿里巴巴就通过互联网帮助中小企业全球化,达成了战略合作协议。在与阿里董事局主席马云会面时,他表示:“阿里巴巴已经不只是一家中国公司,更是一家全球化的企业。阿里巴巴是一个标志,预示着全球化不仅仅是让一...
How eCommerce Marketers Use Storytelling in Their ... Did you have an affinity for telling stories when you were younger? It may have gotten you into trouble with your parents and teachers back in t...
二手车电商烧钱后遗症凸显 瓜子二手车或触垄断红线... 在被“互联网+”之前,二手车市场长期处于汽车产业链的灰色、边缘地带,如今,经过互联网企业两年多的“鼓噪”之后,二手车市场的透明度、科技量越来越高,而“鼓噪”的主要参与方瓜子二手车(以下简称“瓜子”)、人人车、优信二手车也顺势拿下了市场的前三,传统的线下二手车商加速式微。公开数据显示,2016年最大的...
网易严选建酒店造线下业态 另辟蹊径与电商巨头竞争... 从网易的业务版图可以看到,网易游戏、网易考拉到网易味央等看似各不相干的业务已经逐渐形成网易生活闭环,它们以“品味”二字为起点,开始将触须伸向各个领域,获得了巨大的品牌效应 时代周报记者 李洋睿峥 发自广州 “速度还不够快。”网易创始人丁磊对其电商业务如此评价道。 自2015年...
Marketing Land责编内容来自:Marketing Land (源链) | 更多关于

阅读提示:酷辣虫无法对本内容的真实性提供任何保证,请自行验证并承担相关的风险与后果!
本站遵循[CC BY-NC-SA 4.0]。如您有版权、意见投诉等问题,请通过eMail联系我们处理。
酷辣虫 » Holiday e-commerce revenue will surpass $100B, according to Adobe



专业 x 专注 x 聚合 x 分享 CC BY-NC-SA 4.0

使用声明 | 英豪名录