LinkedIn launches autoplay mobile video ads

科技动态 Marketing Land (源链)

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enablingnative videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada.

The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content. They are only being tested on mobile at this time.

Advertisers can upload videos through the Campaign Manager, their Company Page, or their Showcase Page and promote them with a Sponsored Content campaign.Audience targetingoptions will be the same as all other LinkedIn ads, including the Matched Audiences option.

There will be some ad performance metrics available to advertisers in the beta test, including view count and views by the percent of video completed. Several additional metrics and data points specifically for video will be added in the next several months.

This is LinkedIn’s second go-round with video ads. In 2012, LinkedIn launched support for video ads , but the videos had to reside on YouTube and did not autoplay. That ended after a couple of years, before LinkedIn had a solid mobile presence, wasbought by Microsoftand video ads became table stakes.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listedhere.

您可能感兴趣的

Score a deep discount on VPN Unlimited subscriptio... VPNs are in high demand, but it can be tough to find a good service at a reasonable price. Today we’re feating a fantastic option in VPN Unlimited, in...
Plantronics’ unveils new Dolby Atmos gaming ... Ahead of next week's E3 video game expo, Plantronics has announced a new partnership with Dolby that brings the Dolby Atmos for Headphones surroun...
Phishing attacks target mobile browsers with dash-... Researchers at PhishLabs recently spotted a trend emerging in malicious web sites presented to customers: mobile-focused phishing attacks that atte...
The 25 Best Websites You Might Not Have Heard Abou... Keep reading to discover lesser-known sites that may blow your mind or even change your life. You won’t find all of them useful, but I guarantee t...
江苏共享别墅不合规被叫停,每栋7万,可移动... 站长之家(Chinaz.com)注:在这个女友都能共享的时代,共享房屋已经不是什么稀奇事。但说到“共享别墅”,还是让不少人表示憧憬。这意味着,用共享单车、共享汽车的模式,大家也可以体验一把住别墅的感觉。 据澎湃新闻消息,近日,江苏太仓就出现了这种"共享别墅"的模式。这些别墅都是有集装箱改造,有多种...
Marketing Land责编内容来自:Marketing Land (源链) | 更多关于

阅读提示:酷辣虫无法对本内容的真实性提供任何保证,请自行验证并承担相关的风险与后果!
本站遵循[CC BY-NC-SA 4.0]。如您有版权、意见投诉等问题,请通过eMail联系我们处理。
酷辣虫 » LinkedIn launches autoplay mobile video ads



专业 x 专注 x 聚合 x 分享 CC BY-NC-SA 4.0

使用声明 | 英豪名录