Map Your Big Data Journey: Five Key Phases to Watch For

综合技术 2017-04-13

Map Your Big Data Journey: Five Key Phases to Watch For

By Brian Kocsy on April 12, 2017

Share this article:

In this article, I’m going to guide you through every step of thebig data journey. You’ll know what to expect, where you should be and the benchmarks you should be looking for.

Why is this important?

It’s important to recognize that proper planning and focus can lead to successful outcomes. We’ve worked with countless clients over the years to ensure their big data efforts are successful , and along the way we’ve picked up some valuable insights that we’d like to share with you.

The Five Phases of the Big Data Journey

Big data isn’t simply a project. It will be a journey that involves many different projects to continuously gain more value from your big data. Over time, your big data journey will evolve through five different phases:

  • Ad-hoc – the earliest phase where organizations experiment and learn about their big data needs.
  • Opportunistic – the second phase where an organization starts to deliver value to the business, building their skills and knowledge.
  • Repeatable – the phase where a company creates a replicable model for big data projects and starts to operationalize.
  • Managed – a phase where big data analytics becomes a managed service that starts to spread across the organization.
  • Optimized – where big data becomes a well-oiled machine, continuously delivering new projects and exponential value to the business.

As you move through these phases, the value your big data initiative to the business grows exponentially as your capabilities expand and ability to deliver becomes streamlined.

To learn more, download our free ebook, “Best Practices for a Big Data Journey.”

Leaps in Evolution

As with any evolutionary process, it’s not a simple, linear growth curve. Just like in life, your big data journey will have major leaps that will hurdle you past barriers to the next phase.

These leaps will require different strategy shifts in key areas of your big data initiative: tools, approaches, skills and interactions. Let’s examine the three major steps to evolving your big data initiative.

1. Deliver Initial Value

The first challenge you will face, is delivering actionable insights. This is critical to the success of your project. If you cannot derive actionable insights relatively quickly, you may find that your project is canceled.

Here are three ways you can make sure to deliver initial value:

  1. Focus at the department level. This will allow you concentrate your efforts on an individual use case and prevent scope creep – a major threat to big data projects. In addition, it will help you deliver very specific business value and ROI.
  2. Focus on the edges of the data . This is where analytics start to cross the borders between different applications or datasets. This is often where an initial set of business value can found and is an excellent place to start.
  3. Team up . Proving initial value requires close teamwork between the IT, analyst and business teams. Run a use case discovery workshop to find a valuable use case and align the teams. Define frequent interaction points to re-assure alignment along the way.

At the end of this process you should have an agile analytics process where you can begin showcasing more value to the business. You have also set the seeds of a Center of Practice (COP).

Want to learn more?

Subscribe to the Datameer blog today.

Subscribe Today

2. Putting Insights to Work

Once you have showcased some value, the business, and analyst and IT teams need to partner to operationalize your new found insights. With this, the business teams can continue to see value every day.

This requires taking your analytic processes and operationalizing them by hardening them and run them on regular intervals. In addition, you need to define how the data will be used, who will take action, and what outcomes you want to drive. For instance:

  • If you have identified fraudulent transactions, what process and systems get notified address the problem?
  • If you identified marketing offers for specific customers or accounts, how do you queue up the call center with this up-sell information?
  • If you’re analyzing the results of A/B testing on a campaigns, who in marketing gets notified and what actions should be taken?

Having a strong relationship with your IT team is critical for this phase. If you involve them too late, you may find your plans backlogged.

3. Influence Change and Drive Adoption

Big data is more than just technology. It helps an organization see things in a whole new light – customers, operations, risk and more. But with this new vision comes organizational change. New ways of using data, interacting with customers and executing the business.

To drive further adoption, expand your CoP into a Center of Excellence (CoE). The CoE can be the hub of the big data initiative. You evolve to a CoE by:

  • Ensuring you have documented and codified your processes so they can be applied to multiple areas of the business.
  • Enlisting your key power users as champions and showcase them to display the the impact of the big data initiative.
  • Facilitating scalable, formal training so any department who wants to adopt your big data initiative can do so.

As a result of this leap, the big data program becomes self-sustaining, enabling more power users and analysts to engage with the platform. Adoption will move to an enterprise scale

Conclusion

The big data journey isn’t easy. But reaching big data nirvana, getting to that state where your big data program hums along is a worthy goal.

Don’t worry, there’s still work to be done. Of course, optimization should always be part of any stage of the big data journey . There will always be new tools and features to add value to your big data program. There will always be new ways to use big data to inform your decisions.

It may seem like you’ve reached the end, but you’re only getting to the best part .

Brian Kocsy

Brian Kocsy leads the professional services and support teams to ensure Datameer's customer success. His unique skill set spans web scale data, search, yield optimization, advertising and fraud.

Share this article:

责编内容by:Datameer Blog. (源链)。感谢您的支持!

您可能感兴趣的

亚马逊如何借助大数据给物流“降本增效”?... 有数据显示2018年,亚马逊在美国的零售额将达到2582.2亿美元,这将占到美国电子商务领域49.1%的市场份额。据国外媒体报道,市场研究机构...
适应大数据和AI时代海量数据分析需求,新一代数据库“偶数”获红杉资本、红点中国投资... 新芽NewSeed(www.NewSeed.cn)10月31日消息,“偶数”于近期完成红杉中国领投、红点中国跟投的A轮融资,今年4月份曾获红点中国天使轮投资,两...
《大数据》配套PPT之九:第8章 互联 下载PPT: 《大数据》配套PPT之九:第8章 互联网大数据处理.pptx 《大数据》为刘鹏教授主编, 用微信扫描上面二维码关注“刘鹏看未来”...
首批107名DSMM测评师上岗 贵阳联合阿里打造数据安全试验田... 摘要: 阿里巴巴集团首席安全专家杜跃进表示,“只有全行业的安全水位提升,才能真正解决数据安全问题,为数字经济的持续发展创造良好条件。” 5月26日...
大数据和固态硬盘在公共云存储市场上的发展... 随着全球主要公共云存储供应商的持续竞争,SSD,大数据等技术最近的进步将改变更多。 存储是迁移到云计算的主要驱动力之一,全球主要的提供商都在进行激烈的竞争,...