Is Apple iPhone X in Trouble?

科技动态 2017-09-30

Apple's iPhones are critical to its business and its cash hoard. But now speculation is that the money machine may not be humming as well as expected.

The upcoming iPhone X smartphone, available on Nov. 3, may be having manufacturing problems that could lead to a more limited availability at launch than investors had hoped. There's also talk of whether slower-than-expected iPhone 8 sales are due to shoppers preferring to wait for the iPhone X or something more troubling—like disappointed customers.

But it wasn't all bad news for Apple
. For instance, the company is believed to be making a healthy profit on the sale of each iPhone, further bolstering arguments by industry watchers who believe the iPhone X and iPhone 8 will help Apple reach new financial heights.

This is
Fortune

’s latest weekly roundup of the biggest Apple
news

.


Here's last week's roundup
.

  1. Apple kicked off the week right with the release of an update to its free desktop operating system
    macOS High Sierra
    . The software includes several new features, including faster performance, thanks to a new file system that allows for quicker transfer and accessibility of folders. It's available now as a free download in the Mac App Store. However, some users complained about possible security problems
    that dampened enthusiasm for the update.
  2. After its first weekend of availability, the iPhone 8 and its larger alternative, the iPhone 8 Plus, suffered from lower-than-expected demand,
    according to research firm Localytics. In fact, the iPhone 8's early estimated sales were lower than for last year's iPhone 7 in terms of overall share of the iOS market, according to Localytics. Apple's iPhone 8 Plus, however, attracted a larger share of customers than the iPhone 7 Plus
    did in its first weekend of availability last year.
  3. Even if iPhone 8 is having trouble attracting customers, it should still generate a nice profit for Apple
    excluding assembly and staff costs, among others. According to an IHS Markit report this week, Apple makes $411.06 on the sale of each new iPhone 8
    , and $510.92 on each iPhone 8 Plus sold excluding those additional costs. Apple, however, hasn't confirmed iPhone 8 pricing and the amount of profit on individual sales.
  4. The iPhone 8's glass back panel will cost customers $99 to fix
    under the company's warranty, Apple revealed this week. In comparison, Apple charges $29 to fix an iPhone 8 screen
    that's under warranty.
  5. There is major debate over Apple's iPhone X
    . One report this week suggested that iPhone X is suffering from manufacturing problems with its Face ID scanner
    , and that fewer phones will be available for their November premiere than otherwise expected. That report spooked investors, who sent the company's shares down more than 1% in one day. But as I explained this week, worries about the iPhone X is overblown and everything will likely be fine
    .
  6. Federal Communications Commission Chairman Ajit Pai this week complained that Apple should turn on the FM frequency chips inside its iPhones
    to allow users in hurricane-damaged areas listen to radio stations for critical information. The problem, however, is that Apple's iPhone 7 and iPhone 8
    don't come with FM radio chips
    .

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One more thing...Apple's Beats division is releasing a new, high-end Studio3 Wireless Headphones
next month. I've been testing them for the last few weeks. Here's my review
. The short version? They're really, really, really good.

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