EA官方营销翻车:嘲讽只玩单机游戏的玩家

科技2年前 (2022)发布 3DMGame
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今天(7月1日)EA官方发了一条推文:“他们是10分玩家,但他们只玩单机游戏”。EA玩的是外网较流行的一个梗,意为某个人或某样东西基本上是完美的,能拿10分满分,但有一个让人遗憾的缺点,类似“劳拉是个好探险家,但她走哪塌哪”等等。

EA官方营销翻车:嘲讽只玩单机游戏的玩家

EA官方这条推文嘲讽了只玩单机游戏的玩家,引起众多网友的反感。有一些网友展开反击,称:“这条推文来自为您带来热门多人游戏《圣歌》的发行商”。

EA官方营销翻车:嘲讽只玩单机游戏的玩家

还有网友称:“你不久前发售的《战地2042》,是我这辈子玩过最糟糕的多人游戏”。

EA官方营销翻车:嘲讽只玩单机游戏的玩家

或许是意识到自己营销翻车,不久后EA官方回复道:“好吧我认输,单机玩家实际上能拿11分。”

EA官方营销翻车:嘲讽只玩单机游戏的玩家

然而更多人认为:“这更糟糕了,为时已晚”“纯粹就是应付了事”。《小缇娜的奇幻之地》作家Sam Maggs指出,更多女性也开始玩单机游戏了,“我认为这话有点意思,但同时也带有性别歧视,应该删除。”

EA官方营销翻车:嘲讽只玩单机游戏的玩家

The official EA tweet ridiculed players who only played stand-alone games, causing resentment among many netizens. Some netizens fought back, saying: “this tweet comes from the publisher who brings you the popular multiplayer game hymn.”

Another netizen said: “Battlefield 2042, which you released not long ago, is the worst multiplayer game I have ever played in my life.”

Perhaps aware of his marketing rollover, the EA official replied soon: “well, I throw in the towel, stand-alone players can actually get 11 points.”

However, more people think that “it’s even worse, it’s too late” and “it’s just dealing with it.” Sam Maggs, author of Little Tina’s Fantasy Land, points out that more women are also playing stand-alone games. “I think it’s a bit interesting, but it’s also sexist and should be deleted.”

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