Laboure和Pozdnyakova讲述了钻石巨头戴比尔斯（De Beers）的故事，他们通过广告宣传改变了消费者对钻石的看法，打造了 “钻石恒久远，一颗永流传”的神话。
Since November, the cryptocurrency has become increasingly correlated with benchmark indices such as the Nasdaq 100th index and the S & P 500, according to Laboure and Pozdnyakova. They expect the S & P 500 to return to January levels by the end of the year, with Bitcoin likely to rebound.
The digital currency is more like a highly marketed asset-diamonds than a stable safe haven-gold, the two wrote.
Bitcoin, which has fallen by more than 50 per cent this year, failed to meet the expectations of some experts and market watchers that it would prove to be a haven for investors. Throughout the market slump, digital currencies underperformed stocks, bonds and commodities, and major central banks eliminated excess liquidity putting downward pressure on their prices. Gold, on the other hand, is doing much better.
Laboure and Pozdnyakova tell the story of diamond giant De Beers, who changed the way consumers think about diamonds through advertising, creating the myth that diamonds last forever.
“by marketing an idea rather than a product, they have laid a solid foundation for the $72 billion-a-year diamond industry, which they have dominated for the past 80 years,” the two analysts wrote. This is true of diamonds, and so are many goods and services, including Bitcoin. “
Deutsche Bank analysts also pointed to some problems in encryption in recent weeks, including turmoil in some digital asset hedge funds and lenders.
“it is difficult to stabilize the price of tokens because there are no common valuation models like those in the public equity system,” they wrote. In addition, the cryptocurrency market is highly fragmented. Due to the complexity of the system, the free fall of cryptocurrencies is likely to continue. “