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[其他] 3 Awesome Tools to Research Your Competitors' Digital Marketing Struggles

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我的明天你在哪儿 发表于 2017-1-11 23:30:31
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Monitoring your competitors is one of the best ways to come up with your own winning social media marketing tactics. But the trick is not to blindly replicate what seems to work for the other guy of course.
    The trick is to see what works, what doesn't and learn from their mistakes. Groucho Marx put it very well:
   "Learn from the mistakes of others. You can never live long enough to make them all yourself."
   And it perfectly applies to marketing as well - there's no point in making mistakes in order to learn from them. You'll be losing time and money, and while experience is priceless, there's a less expensive way to understand what you should not be doing when promoting your business on social media: Learn from your competitors' mistakes.
   Monitoring your competitors' social media marketing struggles will help you:
   
       
  • Save time and money by not doing what doesn't work as well as prevent possible online reputation crises   
  • Fill the gaps: Approach your customers and social media influencers by offering them something your competitor is lacking   
  • Come up with better, more efficient social media marketing campaigns than your competitors.   
   Here are three important tools to identify and monitor your competitors' digital marketing mistakes:
    1. Serpstat

    Serpstat is a powerful keyword research and search engine optimization platform offering you a wide range of features, from competitor rank tracking to load time optimization and backlink checking.
   I like using it to see how many social media domains rank for all kinds of my competitor search results.
   For example, search for your competitor name and pay attention to social media icons for each suggested terms:
   
3 Awesome Tools to Research Your Competitors' Digital Marketing Struggles-1 (understand,experience,reputation,struggles,marketing)

   The above search results also give a perfect idea what your competitor's customers are interested in (and more importantly, what they couldn't solve using your competitor's site because they had to turn to Google to solve it).
   I like using the data to structure my own site more efficiently.
    2. Twitter Sentiment Search

   Are you monitoring your competitors' brand name mentions on social media? You should be - but you can do more than just that.
   Twitter supports so-called "sentiment" search enables you to search for tweets expressing a negative sentiment using the :( smiley. For example, search for [competitor name :(] and you'll see all tweets expressing a negative emotion, for example:

3 Awesome Tools to Research Your Competitors' Digital Marketing Struggles-2 (understand,experience,reputation,struggles,marketing)

   Now imagine watching all those unhappy customers of your competitor talk. You may want to chime in sometimes and softly offer your help too.
    Now, to search for and monitor multiple competitors you may want to set up a social media monitoring dashboard. I use Cyfe because it's very cheap, limitless and easy to set up.
   Just add "Twitter search" widget, search for [competitor name :(] using that widget and repeat the action for each of your competitors.
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刘红君 发表于 2017-1-11 23:47:36
看帖容易,回帖不易,且行且珍惜
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焦毅 发表于 2017-1-11 23:49:42
今天上网不回帖,回帖就回精华帖!
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Mousneseette 发表于 2017-1-12 00:04:01
为何我的眼中总饱含泪水?因为我装逼装得深沉。
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董堰平 发表于 2017-1-12 00:04:03
想污染一个地方有两种方法:垃圾,或是钞票.
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shengdf 发表于 2017-1-12 00:04:04
胆子不小啊,居然让我抢到了沙发!
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lyc851123 发表于 2017-1-12 00:04:08
欢乐,不颂~
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刘星烁 发表于 2017-1-12 00:20:38
我死了,但是在烈火中我又站起来了,你猜是涅磐,还是尸变?
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csxcy 发表于 2017-1-12 07:30:32
LZ是天才,坚定完毕
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syjsyjsyj 发表于 2017-1-12 07:45:33
幸好爱情不是一切,幸好一切都不是爱情。
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