Are you looking for tips to make the “perfect” post ? Nope, can’t help you with that.
The thing is that every article you come across has its flaws. That isn’t what matters though.
The one thing all bloggers have in common is their desire to get people to listen.
Seeing that no one commented, tweeted or liked your post isn’t encouraging to say the least. Seeing that your latest post didn’t help you make a sale isn’t pretty for the ones trying to monetize either…
So if your goal is one of the above, you need to make sure you aren’t neglecting the variety of components that can make or break your next piece.
Below are nine very important elements of every blog post that you need to pay attention to.
Read below to find which they are and what steps you can follow to optimize and get the most out of them!
1. Don’t Rush with the Title
To get the most out of your headlines, think of the following before knocking together your next title:
Is it informative enough so that people can understand what I’m going to cover?
Haven’t I revealed too much so that people aren’t inclined to read?
In list posts have I included adjectives e.g. effective, simple, quick, etc.?
How lengthy is it? The perfect medium for social sharing is 60-70 characters.
Have I added a keyword, preferably in the beginning?
More on researching and creating better titles you can read in this article: How To Write Killer Headlines That Drive Massive Traffic .
2. Watch out With the Introduction
The title is what get people to check your posts, since that is what they see first (for example, on social media). It’s up to your opening paragraph, however, to grab the attention and get visitors to read the article.
Here is a plan of attack for those first few sentences:
Start working after having finished the actual content . A whole article waiting to be finished is not the ideal intro-writing environment. You need full focus.
First come the keywords. Before writing anything, go through the whole article and come up with relevant keywords. They will be the base.
Relax and write. From that point on get on with writing. Add whatever you find suitable without putting much thought to it.
Then comes the editing. Now read the draft and start editing. Be sure to find all the kinds of errors and misconceptions.
Shortening’s turn. You will probably find at least two filler sentences. Delete them! Also delete all unnecessary words to make it neat and clean. I’d say beyond 250 words is overdoing.
Final editing. Spell-check once again and you are done!
3. Add a Bit of Eye-Candy
Turning on the reading-mood in your visitors’ minds is not always easy. Seeing all that plain black text on white background isn’t the key.
As great as the information you present, a good image can always create curiosity. Think about seeing two articles posted on Facebook – one with and one without an image. Wouldn’t you be more inclined to click on the first one?
Finding a good image doesn’t take more than 15-20 minutes and the additional eyeballs you can get make it all worth the effort.
More on where to search for images and why you should: 4 Reasons Why You Must Add Images to Every Blog Post You Publish .
4. Chose a Bigger Font Size
I’ve read more than one or two articles saying that smaller font sizes are better since they make for a less-intrusive design.
Lately, I’ve been doing some optimizations and decided to put this myth to the test. What I did was to add a slightly bigger font size for the navigation bar, the headlines, subheadings and the sidebar. To my surprise that actually worked quite well. A couple of weeks later I’m actually seeing a small improvement in the “time on site” figure!
So in brief an increase in font size improves visibility, which makes for people clicking through more often and bouncing slightly less.
The changes I’ve made are as follows: