In this video, Entrepreneur Network partner Kate Volman meets with Ryan Boylston of Woo Creativeto discuss digital marketing for small businesses.
Many small businesses overcomplicate their digital marketing strategies. Boylston says he most often notices that businesses are not even doing the easy things right. For example, when it comes toemail marketing, there's no need to break the bank. Email marketing is one of the least expensive digital marketing elements. All a company must do is pull together a list (you can export this from Quickbooks, pull it from your client list, etc.), create simple copy that reminds people of your brand and send out amonthly newsletter.
When it comes to SEO, a business must incorporate the right keywords, have an easy-to-read site that simply tells who a company is and what it does and make sure that the design is responsive on different devices (Google will penalize you if it's not).
In regards to social media, having a Facebook page and being verified on Google are the most important elements. If you have the time, join other online networks, but start with these two first.
To learn more, click play. Watch more videos from Volman on her YouTube channel here.
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