Google’s Pixel phones proved very popular during the holiday shopping season for Black Friday and Cyber Monday, as device activations were up 112% compared to activations in the preceding weeks. A new report from Localytics also reveals that the iPhone activation rates during the same period were only up 13%. The Galaxy S7 proved popular among Black Friday shoppers as well, as activations for it were up 36%.
Localytics’ report says these percentages were derived from device activations that occurred between Black Friday and Cyber Monday, a period of four days. The analytics firm says it draws its data from more than 2.7 billion devices worldwide.
It’s hard to pinpoint exactly what caused such a huge discrepancy between the Pixel and the iPhone, but it’s likely that most iPhone owners who planned on upgrading to the iPhone 7 did so back in September when the phone launched. Despite that, Localytics confirms that the iPhone 7 has performed worse this holiday season than its predecessor, the iPhone 6S and 6S Plus. Those phones managed to achieve 36% and 29% growth during the same period last year.
Is it possible that people don’t have the same courage Apple had when removing the 3.5mm jack?