营销策划

    今日:56| 主题:37657
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] How Google is tackling fake news, and why it should not do it alone

[复制链接]
踮起我腳尖╮ 发表于 2016-12-1 05:42:34
71 12

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

How Google is tackling fake news, and why it should not do it alone-1 (guarantee,providing,tackling,Google,content)
  Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017.
   Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone.
  With search engines providing a key way people consume information, it is obviously problematic if they can both decide what the truth is and label content as the truth. This power might not be abused now, but there is no guarantee of the safe governance of such organizations in the future.
  Here are five key ways Google can deal (or already is dealing) with fake news right now. They are:
  
       
  • Manually reviewing websites   
  • Algorithmically demoting fake news   
  • Removing incentives to create fake news   
  • Signaling when content has been fact-checked   
  • Funding fact-checking organizations  
  1. Manually reviewing websites

   Google does have the power to determine who does and does not appear in their various listings. To appear in Google News, publishers must meet Google’s guidelines , then apply for inclusion and submit to a manual review. This is not the case with the content that appears in traditional organic listings.
   Understanding how each part of the search results is populated, and the requirements for inclusion, can be confusing. It’s a common misconception that the content within the “In the news” box is Google News content. It’s not. It may include content from Google News, but aftera change in 2014, this box can pull in content from traditional search listings as well.

How Google is tackling fake news, and why it should not do it alone-2 (guarantee,providing,tackling,Google,content)
   “In the news” appears at the top of the page for certain queries and includes stories that have been approved for inclusion in Google News (shown above) as well as other, non-vetted stories from across the web.
     That’s why Google was criticized last week for showing a fake news story that reported a popular vote win for Trump. The fake story appeared in the “In the news” box, despite not being Google News (so it was not manually reviewed).
  There needs to be better transparency about what content constitutes Google News results and what doesn’t. Labeling something as “news” may give it increased credibility for users, when in reality it hasn’t undergone any manual review.
  Google will likely avoid changing the carousel to a pure Google News product, as this may create concerns with news outlets that Google is monetizing the traffic they believe is being “stolen” from them. Unless Google removes any ads appearing against organic listings when a news universal result appears, Google has to make this carousel an aggregation of the net.
   It hasn’t been confirmed yet at time of writing, but there is speculation that Google is planning to reduce the ambiguity of the “In the news” listings by replacing it with “Top stories” (as seen in its mobile search results). Like content from the “In the news” box, these listings have been a mashup of Google News and normal search listings, with the common trait being that these pages are AMP-enabled.
12下一页
友荐云推荐




上一篇:Marketers now turn to social for product launches
下一篇:Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

scnm 发表于 2016-12-1 07:40:08
踮起我腳尖╮加油,看好你哦!
回复 支持 反对

使用道具 举报

ytiytiyjk 发表于 2016-12-1 08:04:46
介是神马?!!
回复 支持 反对

使用道具 举报

彦琳 发表于 2016-12-2 00:26:13
口袋里钞票的颜色决定我星期五的心情
回复 支持 反对

使用道具 举报

何志伟 发表于 2016-12-2 04:01:07
何志伟要成为整个酷辣虫最为脸熟之人!
回复 支持 反对

使用道具 举报

liluo1991 发表于 2016-12-2 04:12:24
坐沙发喽,楼主给赏钱不?
回复 支持 反对

使用道具 举报

段姿羽 发表于 2016-12-2 04:12:24
顶起来・・・・・・
回复 支持 反对

使用道具 举报

泪丶眸 发表于 2016-12-2 04:37:52
你长的比假奶粉的毒性都大,我看了就头大。
回复 支持 反对

使用道具 举报

看着帅锅犯二鸟 发表于 2016-12-2 12:17:20
有些失望是无可避免的,但大部分的失望,都是因为你高估了自己。
回复 支持 反对

使用道具 举报

岸上的鱼儿 发表于 2016-12-2 19:46:48
这样的好贴不顶不行
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表