Back in September, Twitter (finally) announced that all users would be able to create their own Moments , Twitter’s narrative-style ‘storytelling by tweet’ device which they introducedjust over a year ago.
For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf
— Twitter (@twitter) September 28, 2016 And while Moments has failed to gain the traction that Twitter had hoped it would, opening up the option to all users presented a whole new option, a whole new canvas for people to work with, and there’s been somegreat examples of brands who’ve used the option to create interesting, compelling new campaigns.
But the expansion of Moments to all users can with a significant caveat – Moments could only be created via the desktop version of the platform.
For publishers and creators, this was no huge deal – most of the polished work you see in campaigns is edited and constructed on desktop anyway. But for everyday users, this was a big problem, which is especially relevant given the trend of social storytelling (Snapchat, Instagram Stories) that Twitter's looking to tap into by giving users the ability to create their own multiple tweet story.
Given that 82% of Twitter users access the platform via mobile device, and 90% of Twitter video views happen on mobile, the inability to create your own Moment on mobile was clearly going to inhibit take-up of the option. But from today, that limitation is no more.
Twitter has officially announced that users can now create and share their own Moments via mobile device.
With Moments, you can bring together favorite Tweets to tell richer stories - rolling out on mobile starting today. https://t.co/SMqIZ1Zngo
— Twitter (@twitter) November 30, 2016 To create a Moment via mobile, you first start with a tweet you want to add – go to the drop-down menu in the top right and you’ll see a new option – “Add to Moment”.
Once you added your first tweet, you can select additional tweets to add, from your own or those you’ve liked – you can tap on each to add them to your Moment collection.