This mobile VR truck is what everyone needs at their party.
The hottest truck to hit the San Francisco food scene isn’t what you’re expecting.
With an equally long line of customers, you won’t be waiting for the latest duck confit tacos or crispy miso tofu steamed buns from this truck anytime soon.
In fact, this truck isn’t a food truck at all.
This is the latest trend in mobile experiences on wheels, pushing only one thing to consumers during a crisp clear night in the city — virtual reality.
Instead of plating late night dinner specials, Exit Reality is serving up 13 of the freshest VR experiences on the HTC Vive, all from the back of a converted mail delivery truck. In what may be the next evolution of VR arcades to hit the States, where VR is instead brought to where the customer is, Exit Reality is taking the food truck model to an appetizing new level.
Speaking with Yoni Koenig, Co-Founder and CEO of Exit Reality, the truck is off to a quick start, considering its only been in commission for a month now. The extensively fabricated VR on wheels made its debut parked outside the Hotel Zetta in San Francisco earlier this month. Soon after, the mobile VR truck let customers step into new worlds during an Off The Grid dining block party tour in Mountain View California.
Koenig explains that the mail delivery truck was completely rebuilt from the frame up, with the team adding heftier electrical and additional head room to allow customers to stand up right and walk around — experiencing the best of room-scale VR when in the Vive.
In a given night, the truck can serve 50-100 users with a menu of “classic” VR content to choose from, including experiences like Raw Data , AudioShield , Gnomes & Goblins , Invasion! , and The Rose & I . All the content is licensed individually from developers, similar to what we’ve seen other VR arcades do as well, often paying a fixed monthly fee for commercial use. For now, Exit Reality is allowing free play for curious customers, but has not ruled out working with HTC closer on utilizing their Viveport Arcade platform to better manage a pay-per-minute type arcade system.