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[其他] Technical SEO checklist: 7 essential tips to implement now for 2017

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你说你不爱了 发表于 2016-11-30 03:25:14
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Technical SEO checklist: 7 essential tips to implement now for 2017-1 (foundation,definition,essential,necessary,technical)
   In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts.
  So why are opinions on this seemingly uncontroversial topic so divided? The problem may lie in the definition of technical SEO. If we refer to it as “the practices implemented on the website and server that are intended to maximize site usability, search engine crawling, and indexing,” then (we hope) everyone can agree that technical SEO is the necessary foundation of top search engine rankings.
  In this post, we’ll focus on the seven fundamental steps to technical SEO success in 2017. Some of these have been relevant for a while; others are fairly new and have to do with the recent search engine changes.
  Let’s get rollin’!
  1. Check indexing.

   Let’s start with the number of your site’s pages that are indexed by search engines. You can check this by entering site:domain.com in your target search engine or by using an SEO crawler like WebSite Auditor .

Technical SEO checklist: 7 essential tips to implement now for 2017-2 (foundation,definition,essential,necessary,technical)
  Ideally, this number should be largely proportional to the total number of pages on your site, minus the ones you don’t want indexed. If there’s a bigger gap than you expected, you’ll need to review your disallowed pages. Which brings us to the next point.
  2. Make sure important resources are crawlable.

  To check your site’s crawlability, you may be tempted to simply look through robots.txt; but often, it’s just as inaccurate as it is simple. Robots.txt is just one of the ways to restrict pages from indexing, so you may want to use an SEO crawler to get a list of all blocked pages, regardless of whether the instruction was found in the robots.txt, noindex meta tag or X-Robots-Tag.
   Remember that Google is now able to render pages like modern browsers do; that’s why in 2017, it’s critical that not only your pages, but all kinds of resources (such as CSS and JavaScript) are crawlable. If your CSS files are closed from indexing, Google won’t see pages the way they’re intended to look (and more likely than not, their styleless version is going to be a UX disaster). Similarly, if your JS isn’t crawlable, Google won’t index any of your site’s dynamically generated content.
  If your site is built using AJAX or relies on JavaScript heavily, you’ll need to specifically look for a crawler that can crawl and render JavaScript. Currently, only two SEO spiders offer this option: WebSite Auditor and Screaming Frog.
  3. Optimize crawl budget.

   Crawl budget is the number of a site’s pages that search engines crawl during a given period of time. You can get an idea of what your crawl budget is in Google Search Console:
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程凤 发表于 2016-11-30 05:13:34
有图,有真相!
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群丁 发表于 2016-11-30 09:34:58
看起来不错
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巴黎铁塔的风景 发表于 2016-11-30 11:54:09
看起来好像不错的样子
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wx_RjDcUGPJ 发表于 2016-11-30 12:01:56
我也顶起出售广告位
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刘星烁 发表于 2016-11-30 12:02:00
轻轻的手滑
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nhokcodon_khoc 发表于 2016-11-30 12:29:33
下辈子要做男生,娶一个像我这样的女生。
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自来也 发表于 2016-11-30 14:01:45
看来楼下的有话说!
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tiantian123321 发表于 2016-11-30 14:11:05
大学就是大概学学!
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a1310228288 发表于 6 天前
香烟不乖,所以我们抽烟…
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