Are you using Linkedin to promote your business? Would you like to learn some scientific ways to get the most out of Linkedin?
Whether your target audience is other businesses or consumers directly, there's value to being active on Linkedin. The social network has over 467 million users and has a stronger visitor to lead conversion rate than Facebook and Twitter.
As you can see from the above graph, Hubspot conducted a study on 5,198 B2B and B2C businesses and found that Linkedin is almost 3x more effective than Facebook and Twitter. They also found that Linkedin’s conversion rate was better than all social media put together.
Therefore, if you aren’t active on Linkedin you're likely missing out on a lot of leads. I'm going to show you how to get the best out of the platform by sharing some data-backed tips below on how to run a stellar Linkedin marketing strategy...
1. The best time to post on Linkedin
On all social networks there are certain unique times at which users are more active. You need to make sure that all of your updates - or at least the most important ones - go out at these times if you want to get the best results.
On Linkedin this time is 8 AM to 5 PM . The best days are Monday to Friday. These are the average work hours and days. Schedule all your updates to go out at these times. For best results stick to the work hours of the exact region your target audience is located in.
Once you begin posting at these times your Linkedin profile and page will gather performance statistics.