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[其他] 1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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妳的借口真美 投递于 2016-11-30 04:00:23
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1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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                        SEMrush is always about the rush. But it’s not only about SEM anymore!
  Let’s face it: not every business manages to win 1 million users and grow its toolkit tenfold. For SEMrush these two pivotal milestones were achieved in 2016. This was a truly remarkable year for us.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  There’s one more important number we can’t help but share with you. Throughout 2016, 100 important updates have been released, which makes us confident that SEMrush is now an all-encompassing marketing suite.
  Yes, we do mean it. Hundred major updates, all triggered by our customers’ voice.
  Let’s take a closer look at them.
  We grouped the updates into 9 niches highlighting the most important news in each one:
  
       
  •    Technical & On-Page SEO
       
  •    Social Media Marketing
       
  •    Business & Enterprise
      
  Moreover, those tough readers who manage to get to the bottom of this post will find some highlights of what you can expect from SEMrush in 2017.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Keyword Research

  For several years, SEMrush has been one of the leading keyword research solutions out there. But we know there’s always room for improvement when it comes to finding, categorizing and analyzing keywords.
  So we kept on working hard in 2016 to expand and strengthen our keyword research toolkit even more, and here's what we have done:
  Update 1: SEO Keyword Magic Tool

   Finding the most voluminous and profitable keywords is a constant challenge for every SEO specialist. The new SEO Keyword Magic tool saves your precious time by automatically calculating keyword potential based on the following metrics:
  
       
  • CPC and volume
       
  • Keyword difficulty
       
  • Competition level
       
  • SERP features
      
  In a nutshell, the new tool is gathering all the integral keyword research tools in one place. Could you ever ask for more?
  Update 2: Beefing Up Keyword Databases

   Throughout 2016, SEMrush has been constantly expanding its keyword databases. It all started in March with doublingthe UK database up to 12 million keywords and went on in April with the same growth forAustralia andItaly. And finally, in November the SEO Keyword Magic toolgot a new boost: from covering US only, we made a huge step forward to providing data for 20 countries. But what's more exciting is that we have expanded our keyword database, reaching up to 160 million search terms for each country.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  And we keep growing!
  Update 3: Organic Traffic Insights

   In October 2016, SEMrush presented the ‘not provided’ solution within its new Organic Traffic Insights tool . It’s incredibly straightforward to use: connect your Google Analytics account and we’ll enrich its data with all the keyword statistics from SEMrush.
  Along with solving the ‘not provided’ problem, Organic Traffic Insights helps you analyze traffic volumes, conversions and user behavior on a keyword level, using the Search Console integration.
   In 2016 we had a lot more news on keyword research. Find out morehere.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Link Building

   In the 2016 State of Link Building Survey, 64 percent of respondents reported that over 25 percent of their SEO work is dedicated to securing links . So, despite being in a “settling-down” period, link building is still an important part of every SEO pro’s workflow. And, with the September release of new Penguin 4.0 algorithm, the necessity of keeping your backlink profile clean became as relevant as ever.
  In 2016 SEMrush expanded its link building toolbox. Here are the most important updates:
  Update 1: Backlink Audit Tool

   Built in a completely new format, the Backlink Audit tool helps conduct an all-encompassing backlink analysis : from finding all links using Google Search Console integration to sending them directly to the Google Disavow tool. Each of your backlinks is evaluated according to 45 toxic markers, which helps you instantly estimate its toxicity potential.
  Update 2: Comparison by Referring Domains

   Wondering which one of your competitors has the best link building strategy? We’ve added a new feature in the Backlink Analytics tool for you. Now you can easily compare yourself with up to 6 rivals in terms of links and see how you perform against your competitors.
  Update 3: New and Lost Backlinks

   If you have ever monitored backlinks growth and reduction manually, you must know how easy it is to overlook precious data. With the new ‘Lost & Found’ feature it won’t happen anymore! The report shows new and lost backlinks in different colors, so it’s easy to filter them out for further analysis.
   Eager to know more about link building related updates? Check out all the news in theBacklink Analytics andBacklink Audit sections.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Technical and On-Page SEO

  When it comes to on-page SEO, many people rely on automated website checkers. The reason is simple: such tools are the best time-savers when it comes to identifying technical issues.
  The SEMrush Site Audit has become one of the handiest and most popular technical checkers ever, and in 2016 it’s been reinforced with the updated SEO Ideas tool, which finally came out of beta. Here are the most important updates of 2016 related to these two tools:
  Update 1: International SEO Report

  A new Site Audit check - hreflang implementation issues - is about to be released already this week. This is the first one in a row of 4 checks SEMrush will implement for its brand new report Technical International SEO.
  If you’re running a website with multiple international versions, you'll certainly appreciate this new feature!
  Update 2: AMP Checks

   2016 started with a new Google initiative called AMP, which generated a lot of buzz in SEO circles. Google claims this is a new era of mobile content, but so far the number of websites using it is still limited. However, if you were able to jump on this bandwagon and create AMP versions of your website’s pages, you can now audit them in SEMrush as well.
  Update 3: Google-Analytics-Based Ideas

   User Experience is an important ranking factor for search engines. Luckily, user behaviour can be easily monitored by Google Analytics, which is available for any website. So our new SEO Ideas feature provides you with Google-Analytics-Based Ideas . This feature shows which pages you may need to make more attractive to your users using the Google Analytics data.
   If you need more technical updates from SEMrush, we have them allhere.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Competitors Research

  Competitive intelligence is what SEMrush started from. However, now this is only one of the niches it operates in. This year, along with the enhanced Position Tracking tool, we also introduced a completely new feature that goes far beyond the metrics we used to track before. Have you wondered how amazing it would be to hook into your rival's Google Analytics account? Then keep reading - the first update is just for you.
  Update 1: Traffic Analytics Tool

   A new chapter in the history of SEMrush , Traffic Analytics gives you full access to data on your competitors' domain traffic.
  You can see the distribution of incoming traffic between direct, search, social and referral traffic acquisition channels. Also we show you the top 5 referring sites, social networks and search engines, sending the most traffic to an analyzed domain.
  on the 'Destination Sites' tab you will see a full list of sites where users go after leaving the domain. Nothing will escape your notice now!
  Update 2: Rankings Distribution

   This Position Tracking report allows you to view and compare up to 20 most important competitors with one click. In a nutshell, it shows you the online market share of you and your competitors . Now it becomes easier to estimate the visibility, traffic volume and number of keywords in TOP 3, TOP 10, TOP 20 and TOP 100 ranking ranges for each of your rivals.
  Update 3: Position Tracking Alerts

   Sometimes it might be hard to find the time to check your reports and try to figure out which keywords have gone up/down in rankings. So our recently created alert system will notify you of any important changes by email. There are five alert options available: ‘Changes by more than’, ‘Enters the top’, ‘Leaves the top’, ‘Gains more than’, and 'Loses more than’. A domain’s threshold may be a number from one to 100.
    Read other news concerning solutions for competitors researchhere .
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Content and PR

   90% of all organizations use content in their marketing efforts . This means that an absolute majority of SEMrush users are interested in creating better content. And, as great content needs to be distributed in a proper way, digital PR is another niche marketers are now strongly focused on.
  With this in mind, SEMrush introduced a huge set of tools for content writers and PR specialists this year. Let’s take a look at the most important updates:
  Update 1: Content Tool

   It’s no problem to check the performance of your content posted on your own domain. At the same time, when you post something on another website, you face a lack of analytical information. This is where our new Content tool comes to rescue – it will help you evaluate how well your content placed on third-party websites is engaging readers and getting backlinks, and whether it's being indexed for relevant keywords in search engines.
  Update 2: Readability and Content Length Ideas

   The SEO Ideas tool has also been enriched with precious features for content marketers. The ‘Readability’ idea will assess your online text in terms of how difficult it is to read, based on the Flesch-Kincaid readability score. The 'Content Length' idea suggests that you either increase or decrease the word count on the webpage you're trying to optimize, based on a comparison of the number of words on your webpage to that found on your successful rivals’ pages.
  Update 3: Brand Monitoring Tool

   This tool, now operating in 9 languages, is designed to help PR and marketing specialists track and manage online mentions for any targeted keyword or phrase . It points out new opportunities for promoting and marketing your brand. The tool also helps filter out mentions with or without backlinks to evaluate the SEO impact of your PR efforts.
   To enjoy the full list of updates for PR and content specialists, followthis link.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Social Media Marketing

  In 2016, social networks have proved efficient as a channel where companies do get leads and sales. But, as any other marketing channel, social media should be used properly. What works in SEO and PPC can be completely useless for Facebook and Twitter.
  The major SEMrush social media updates are aiming to help marketers get actionable insights and implement them into their strategy to get faster and better results.
  Update 1: Top Content

   There’s no more need to scroll down all your rivals’ social media pages to find their best-performing posts. Just add them to your campaign and we’ll show you which posts got most likes, shares and comments for a given period of time. Get a quick understanding of which formats are performing better in your niche and add them to your content calendar.
  Update 2: New Platforms

   Started out with only 3 social networks (Facebook, Twitter and Google+) available for tracking, the Social Media tool has expanded in 2016. We’ve addedInstagram in March,Youtube in April andLinkedIn in October.
  This means now you can track your accounts in 6 social networks using SEMrush. And more platforms are coming!
  Update 3: Hashtags Analytics

   Hashtags are incredibly powerful if you want to increase the coverage and virality of any social media post. So we’ve embedded a new report in the Social Media tool: Hashtags . Now you can see an overview with all the hashtags that were used in your or your competitors’ posts. Take advantage of this data to identify the most attractive hashtags and skyrocket your audience.
    There's been a lot of talk around the Social Media tool this year. Read all the newshere .
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Paid Advertising

  With its extensive range of formats, paid advertising remains one of the most important promotional channels. Paid ads show great results both alone or in combination with inbound marketing methods, so this is definitely the reason to integrate them into your marketing mix. SEmrush introduced several new features for PPC specialists this year. Here are our most significant news:
  Update 1: PPC Keyword Tool

   From now on, you’ll never find yourself alone on your way to preparing a PPC campaign. The brand new powerful tool for PPC specialists gracefully brings together the functionalities of multiple tools , such as online key editors and Excel files. What’s more, it helps you discover intersecting keywords in different groups and add them as negatives in order to avoid ad groups competing. This feature is exclusive to SEMrush, so we strongly advise you to give it a try!
  Update 2: Updated Display Advertising Tool

   Display Advertising, in our toolkit from 2014, is getting a second wind this year. We've updated it entirely - from interface and look to the redesigned ad collection system. Now we collect data on more than 2,6 mln advertisers and show them in a handy and usable format. Find the best performing ads of your competitors and get inspired!
  Update 3: New US & UK Databases for Video Advertising

   As publishers are now aggressively investing in promo video experiences, it gives brand marketers more opportunities. In order to keep up with the industry, we’ve extended our databases to one of the most booming and promising regions for video advertising – the United Kingdom. We’ve also refurbished our US database in order to improve the experience of exploring and analyzing YouTube data on in-stream video ads and channels.
    Learn more about new tools and features released in 2016 forPPC,   video   anddisplay advertising pros .
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  Business and Enterprise

  Data is precious. But, as any valuable product, data needs a nice package. We took care of this too. In 2016, we released several updates aimed to help both big agencies and freelance marketers streamline their workflow. There’s no need to spend hours on reporting and sharing data, as it became easier with the following SEMrush solutions:
  Update 1: Lead Generation Tool

   Created specifically for digital marketing agencies and independent SEO consultants, the tool offers great ideas for earning extra clients . It is set to automate the lead acquisition process by generating a widget to embed on your website. With this widget you can offer site visitors a free SEO audit in exchange for their email address. So, if you’re interested in earning more client leads, be sure to stock your arsenal with our new product.
  Update 2: New Report Builder

   A convenient reporting system is a real time-saver for both big agencies and freelance specialists. SEMrush makes it super-convenient to share the results of your work with colleagues, CEO or clients with the new My Reports tool . You can now quickly build a report using widgets and get an immediate preview of what it will look like - just move the graphs and charts as you wish. Use it whenever you need a well-organized and visually supported report on the fly, or when an unexpected presentation is ahead.
  Update 3: Notes

   This update is extremely helpful for understanding what events may have influenced website metrics. It lets you create notes associated with any type of your activities or technical updates . For instance, you can add comments like ‘TV campaign started’ or ‘Mobile version launched’. Notes related to the most important technical updates (like ‘Penguin 4.0’) are automatically added by SEMrush, so you always understand the reason behind each traffic change.
  Update 4: Project Sharing

   If you’d like your boss, colleague or client to take a look at the results of your online campaign in its entirety, there’s no need to create several reports for each project anymore. Now you can grant read-only access to your SEMrush projects with a single click in order to get collaborative ideas, present your results and receive anytime feedback.
   

1 Year, 100 Updates, 1,000,000 Users: What Was 2016 Like for SEMrush

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  SEOquake

  Our free browser extension is experiencing a true rebirth in 2016. It is now available for Chrome, Firefox and Opera, and the version for Safari is about to be released. These are the main features and functions added to SEOquake during this year:
  Update 1: SEOquake in 7 Languages

   Our users are people from all over the world. For some of them exploring the SEOquake interface might have been confusing. But now everything’s clear as we have translated our tool into multiple languages : English, Spanish, German, French, Italian, Portuguese, and Russian.
  Update 2: Integration with SEMrush

   It’s finally happened : SEOquake is now integrated with the vital SEMrush reports: Site Audit, Backlink Audit, Traffic Analytics and Display Advertising. Now it’s easy to get more actionable insights for your SEO strategy: just go to the SEObar and click the ‘Connect SEMrush’ button.
  Update 3: Keyword Difficulty data in SERP

   The Keyword Difficulty score helps you estimate how much effort it will take to seize your competitors’ positions in organic search for a particular keyword. Now all SEOquake users can see this score directly in Google SERP ! In case you need a more detailed report, just click on the ‘Full Report’ link to get to an SEMrush’s Keyword Overview page.
    Want to see other SEOquake news? Check them outhere .
  Some 2017 Highlights

  Being open-minded and transparent to our users is essential for us, and this is what we surely want to bring along with us to 2017.
  Let’s get into a little more detail. According to Vitalii Obishchenko, SEMrush Chief Product Officer, the expansion of SEMrush toolkit will be giving more room for improvement and new updates next year:
  “We’re planning to keep extending our product range. And this growth will affect new marketing niches as well as those we’re already present in. By broadening our horizons, we'll be introducing more innovative tools for content marketers and social media specialists. We’re also looking to focus more on lead generation solutions and develop a toolkit for chief marketing officers.”
  — -— Vitalii Obishchenko, Chief Product Officer at SEMrush
  It was our eagerness for feedback that drove us towards releasing 100 new features and reaching 1 million users this year. Your opinion makes us grow and improve.
  Want More Info? Ask the SEMrush Chief Product Officer!

   We invite you to share your experience with SEMrush in 2016 and to tell us what improvements you’d like to see in 2017. We're taking comments until December 7th so don’t miss your chance to ask your questions and provide us with your thoughts and feedback concerning SEMrush products and features! Our Chief Product Officer will answer the best ones in a separate follow-up post.



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敷衍式℡活下去 投递于 2016-11-30 04:54:18
敷衍式℡活下去就是弹幕
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cd666key 投递于 2016-11-30 04:54:20
能力就像瓜子仁,只有咬牙才能嗑出来。
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wojiancc 投递于 2016-11-30 04:54:25
生命中的第一个沙发,激动嘞!
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hei298 投递于 2016-11-30 06:25:03
我只是路过,不发表意见
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何志伟 投递于 2016-11-30 06:47:48
妳的借口真美又闹绯闻了!
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efeur 投递于 2016-11-30 07:14:10
好,很好,非常好!
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鸿煊 投递于 2016-11-30 07:14:25
小弟鸿煊默默的路过贵宝地~~~
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大陆馬子楞装港逼 投递于 2016-11-30 07:14:28
刚分手,心情不好!
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天启小苹果 投递于 2016-11-30 14:39:40
鸟大了,什么林子都敢进啊!
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