Social media takes time, and finding the head space to consistently do it well over and over again is challenging.
That’s why social media automation is so important.
The thing to remember with any type of social media automation is that you will still have to spend some time on social media.
Whether you are replying to a customer or commenting on another person’s post, the human factor still has to be there.
With the social media world going mobile, interaction is always important.
But for those things you can automate, let’s have a look at some of the best social media automation tools available. These tools will help save you time and can do a few other things to make your life easier too.
Hootsuite is a dream for all of us social media lovers. There are so many actions that Hootsuite can help with that if you have not learned the full scope of this social media automation tool, then I recommend you start looking it over. If you are serious about social media… then Hootsuite it is.
Hootsuite gives you the ability to keep track of many social media channels at once. This is perfect for those who work in the social media world, because it truly does make life a lot easier. Not only does it allow you to have multiple channels, it also lets you know if your brand has been mentioned.
Knowing when your brand is mentioned allows you to know what consumers are saying in real time. If it is great news that is being mentioned, the information can be used to let your company know what is working for the consumer. If the news is not so great, the problem can be addressed swiftly.
Hootsuite works across many different platforms and allows scheduled posts. It will also help to determine the best times to be posting in order to garner the most attention.
Using Hootsuite Advanced Search
Another wonderful thing about Hootsuite is the fact that it allows you to search for many different things.
One of the little used tools in the advanced tools is searching by sentiment. People can find out what is being said about a company and brand, by clicking the Advanced Search and ticking the box that will show both positive and negative mentions.
Sure, we all like to read the good stuff, but the negative can also be a good thing. If there is a negative Tweet it gives the company time to address it quickly. Knowing what your customers are looking for and dislike can be a great advantage.